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Marketing
1. Under what conditions do organizations conduct a marketing audit?
The conditions under which an organization may want to conduct a marketing audit include: (a) whenever a company needs to be reminded of what products and services it actually offers to the public—which can happen more frequently than one might realize, as there are typically many products and services that a firm will offer that it fails to monitor or keep track of effectively; (b) whenever a company needs to be reminded of marketing campaign objectives so that the campaign can be more effectively arranged; (c) whenever a company needs to know why some actions have worked and others have failed—learning lessons from the past is one of the best things a marketing audit can do for an organization; (d) whenever a company needs to identify where it is wasting resources and being inefficient—the marketing audit can reveal ways in which the company could save bundles of money by simply marketing products and services more effectively; and (e) whenever a company aims to re-energize a campaign and bring a burst of new spirit to the effort (Cook, 2016).
2.You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin...
What are types of information you would consider in assessing China? How would you find information on these issues?
The first type of information I would consider when assessing China would be its cultural background. As Hofstede (1984) notes, every country has its own set of cultural dimensions, and these must absolutely be considered by a business that is attempting to penetrate a foreign market or expand a product range in that market. Wang (2012) notes that Mattel stumbled mightily in China when it attempted to open its Barbie store there because it failed to consider the Chinese culture and how it differed from the American culture. The Chinese simply were not interested in the American Barbie doll, which represented ideals of freedom, independence and individuality, as these ideals were counter to the ideals of duty, conformity and discipline that the Chinese promoted. Also, the dolls were too expensive and the Chinese could purchase knock-offs for much cheaper on the black market.
Thus, the second type of information I would consider would be what other competitors are doing in the market. Is there a competitor offering the same or similar product? What do consumers in China want in terms of product offerings?
Obtaining this information could come by way of survey.…
As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition
Marketing Models Review of marketing and promotional model Any organization's marketing program must take into perspective its marketing strategy and analysis, the target marketing process, marketing planning program development, and the target market. As a person in charge establishing a marketing campaign for a product in its mature stage of the product life cycle, it is imperative that a marketing strategy is developed. The person establishing the marketing campaign has to determine
Marketing Management This report will be a thorough analysis of a chosen marketing management problems. In this report, the approach taken will include thorough analysis of a total of five recent studies. The thematic marketing management problem studied here will be the impact that the ethical standards can have on the entire marketing management structure. The studies chosen will be studies from five different perspectives i.e. The background of the studies
Marketing The product is a service, the service of home repair. There are several elements to this service. These include consultation, repair and follow-up service. The service staff will be a team of professionals, working on contract to the company. They will all be experienced professionals in their fields (e.g. plumbers, electricians, handymen, etc.). The physical environment in which the service will be performed is at the customer site, as the
Marketing Plan Product / Service Concept The multifunctional remote device is designed to enhance convenience of most functionalities for electrical/electronic equipments used by consumers. This product offering enables consumers to access and control different electronic devices and equipment through a single remote device. This will facilitate communication with different servers linked to the organization. The benefit of this product is that it will enhance the convergence of technology used within an organization.
Marketing Strategy your purchase.In the past, a successful company had to rely on marketing or planning and executing the development, pricing, promotion, and distribution of ideas, goods, and/or services. In this very competitive and global business environment, however, organizations must go even one step beyond this: They must rely not only on a general marketing plan but one that fits specifically with the company's strategy and goals. A strategic plan is