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The importance of market research cannot be overemphasised. Market research provides crucial information about the needs of the market and facilitates an understanding of how to best serve the needs (ESOMAR, 2007). Market research is relevant for not only profit-oriented, but also non-profit organizations (Lewis, 2017). This paper provides a market research plan for Health through Walls (HtW). HtW is a non-profit organization that works with low income countries to improve the healthcare of their inmates. The organization assists resource-constrained countries to provide better health care services in their prisons, focusing primarily on disease identification, management, and prevention (Health through Walls, 2014).
Market Research Plan
To market the organization
Deliverables
The research will yield a market research report majorly detailing:
• The prevalence of infectious diseases in prisons in low-income countries
• Healthcare interventions used in prisons in low-income countries
• Challenges of providing healthcare services in prisons in low-income countries
• Recommendations for improving healthcare services in prisons in low-income countries
Target Audience
Prisons in low income countries comprise the target audience for the market research. Low income countries encompass resource-constrained countries across the globe, especially in Central and South America, Africa, and Asia.
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