Verified Document

Marketing Wellness And Fitness Non Profit Organization Marketing Plan

Related Topics:

Wellness and Fitness Market Wellness and fitness has become one of the big, booming businesses in the United States because of the increased focus on being healthy and well. According to Kirkman (2017), the global wellness market grew by 10.6% between 2013 and 2015 at a time when the global economy decreased by 3.6%. America is ranked as the number one market for different wellness and fitness products or services. In light of this, the new non-profit organization in the city of Portland is likely to experience increased profitability across its operations. The target market for this new non-profit organization is obese African American adolescents who account for a significant portion of Boise Eliot Elementary School population. The high population of obese adolescents provide a suitable target market for the organization to achieve its objectives of conquering obesity among adolescents in this city. When operating in this region, the new non-profit organization has some strengths, weaknesses, opportunities, and threats as shown below.

Strengths:

· Suitable target market.

The most suitable pricing strategy for this organization is flexible pricing model to serve different customers. Rather than adopt a one-size-fits-all pricing strategy, the organization should utilize an elaborate and comprehensive pricing model. This model should focus on maximizing the appeal of…

Cite this Document:
Copy Bibliography Citation

Related Documents

Marketing Plan Over the Last Several Years,
Words: 1744 Length: 6 Document Type: Essay

Marketing Plan Over the last several years, many Americans have become more health conscious. This is because the obesity epidemic is having a dramatic impact on everyone's thinking. Evidence of this can be seen by looking no further than a study that was conducted by International Health, Racquet & Sports Club Association (IHRSA). They determined that 16% of the U.S. population is currently members of health clubs. However, in the

Identifying Marketing Opportunities in the Health Services Industry...
Words: 4838 Length: 22 Document Type: Essay

Marketing Plan for Kaiser Permanente Part A For nearly three-quarters of a century, Kaiser Permanente (hereinafter alternatively “Kaiser” or “the company”) has provided quality health care to a growing number of customers (About us, 2018). Indeed, today, Kaiser has more than 12 million members and its future appears bright providing the company can capitalize on its core competencies using a marketing plan that focuses on achieving its current and future organizational objectives.

Implementation Evaluation and Control Plan
Words: 690 Length: 2 Document Type: Essay

Implementation, Evaluation and Control Wellness and Fitness Company will be established as a non-profit organization in the city of Portland, which has a relatively high population of adolescents with obesity. The overall objective/goal of this non-profit organization is to reach out to the most possible low income family to participate in the program’s activity since the value of this initiative is to reduce obesity among adolescents in that category of people.

Coca Cola Coca-Cola: Corporate Social
Words: 1648 Length: 5 Document Type: Business Proposal

This modeled on the precedent here for healthy charitable contribution to active-living initiatives. Accordingly, from its $82 million raised in philanthropic funds, "$6.7 million or 18% was directed to innovative physical activity and nutrition education programs, ranging from the restoration of walking trails and biking paths through the National Park Foundation to support for the Great Fun2Run Program, a curriculum-based program in England that guides teachers, students and their

Develop a Social Responsibility Strategy
Words: 2881 Length: 10 Document Type: Research Paper

Social Responsibilty Strategy for Community Social Responsibility Strategy for Community Hospital Alexandria Hospital Corporate Social Responsibility The following is a fictional plan of that will describe the development of a fictional Hospital's Corporate Social Responsibility initiative. It will include things such as the philanthropic, community and environmental benefit that document Alexandria Hospital's commitment and concern in regards to the welfare of their employees and the patients that they will serve, in the community development

LULULEMON
Words: 1579 Length: 6 Document Type: Essay

Essay Topic Examples The Rise of Lululemon: Analyzing the Brand's Success in the Athleisure Market Lululemon's Branding and Customer Loyalty: Understanding the Community-Centric Approach Sustainability and Ethical Manufacturing: Lululemon's Journey Towards Social Responsibility Innovation and Technology in Lululemon Products: A Competitive Edge The Impact of Lululemon's Leadership and Corporate Culture on Its Success Essay Title Examples The Rise of Lululemon: How a Yoga Wear Brand

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now