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.....ritual and opens with McDonald's amazing success within the time frame of twenty-five years. The writer opens with rituals and the earnest aspect of it compared to plays where actors portray rather than believe in the actions they commit in scenes. While some may assume rituals and plays are similar in the sense of a performance, the author is quick to note differences. "Plays have audiences rather than participants; actors are only portraying something, whereas ritual performers- who make up congregations- are in earnest" (Kottak, 1978, p. 522). There's a form of repetition as well in rituals that invite people to participate in what is traditional and cultural.It seems the article uses ritual to introduce the notion of tradition and culture in McDonald's. Through uniformity and consistency, some anthropologists define the act of getting food from McDonald's as a ritual. Like football and the act of cheering for a team. These actions can be interpreted as ritual because they carry meaning. "On one level McDonald's is a mundane, secular institution- just a place to eat- but on another it assumes some of the attributes of a sacred place" (Kottak, 1978, p. 523). Looking at the behavioral uniformity experienced at McDonald's one can...
People feel inclined to continue visiting McDonald's partly because most of their fast food restaurants look the same. When everything is uniform from the food to the ambience, and the golden arches that adorn the outside area, it can inspire people to continue going for that semblance of normalcy and repetitive ritual. That repetitive ritual is shown through removing the guesswork of eating there. People know what they will eat, how much it will cost, and how it will taste. This kind of tradition was lacking before the introduction of McDonald's.
The article moves from ritual, uniformity, and sacredness and transitions into McDonald's advertising. Although their main focus are children and 'happy meals', they also advertise to adults. McDonald's makes sure to advertise for children during children's cartoons and for adults during football games and in the evening. Recently, McDonald's has aimed their advertising towards a global strategy, repacking their packaging with bolder colors. "McDonald's is overhauling its bags and cups with bright lettering and an updated take on its iconic Golden Arches. It is the chain's first…
McDonald's Corporation is one of the best known global brands. Starting with 2004, McDonald's witnesses a turn around and has become very profitable again, despite a high turnover of CEOs. McDonald's leadership decided to continue to grow, using many new strategies, such as refurbishing locations, customizing service in each country and geographic area, enhancing R&D and product development, as well as marketing and packaging, extending service, offering healthy choices, and so
According to Kerin, et al., (2003) all employees posses some form of power to interrupt the smooth running of operations by deciding to be uncooperative in the production processes, or just by terminating their services. Workers may abide to the power of the company, though they usually maintain a strong interest in their employment. Thus, employees and employers, to certain degree, are interdependent. As such, the company cannot depend only
These restaurants in particular are a threat to McDonalds -- a chain like Subway has a menu better suited for older customers. There are other threats as well, such as eroding sources of wealth. As people retire, their budgets become more fixed. If they rely on pensions from their employers, many of those shifting from traditional defined-benefit plans to defined-contribution plans. Thus, more seniors are going to rely on
McDonald's New Challenges A look at how socio-culture trends such as obesity will require that McDonald's breaks from standardization on a grand scale (Fitness Mantra, 2007) Industry Overview Influence of Culture and Demographics Supporting Work McDonald's is the multi-national company (MNC) that has worked to break through internal barriers on a global scale. McDonald's has been at the forefront in new market expansion and the organization has now covered nearly every market on the globe (Lafontaine
McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves
McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture, by James L. Watson James Watson starts his article recollection of a conversation he had in 1969 with a Hong Kong resident whose ancestors had settled in New Territories of Hong Kong six centuries ago. Mr. Man vividly described a feast he had eaten fifty years back, so around the second decade of the twentieth century. Mr.