Founded 2 years previously in 1894 by Pierre de Coubertin (Lubin & Delevigne, 2010), the purportedly non-profit International Olympic Committee (IOC) became the Games highest authority which coordinated the Athens Games and established the Olympics goal which is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination or any kind, in a spirit of friendship, solidarity and fair play. The overarching mission of the IOC is to "promote Olympism throughout the world and to lead the Olympic Movement." Notwithstanding the foregoing lofty goal and mission, the IOC has been increasingly criticized in recent years for its executives profligacy and money-fueled favoritism as discussed below.
Olympic Games were incredibly popular, sold out events that ran every four years for twelve centuries. That they were so popular and so long-lived indicates that the Olympic Games held a vital place in Greek society. As Perrottet () notes, the Greek writer Epictetus saw the Games as a metaphor for human existence. As noted, the Games were a difficult experience, fraught with heat, crowds, dirt, clamor, insect infestations and
Sporting Competition It was a beautiful summer, as I was thinking about the junior world championship in Bucharest, I was very nervous and my legs literally felt like they weighed a million pounds each. As I climbed up the stairs and stepped on the mat, I felt as if I stepped onto a giant Tempurpedic mattress. My feet sank in, and my heart was beating a faster mile a minute. I
Marketing Strategies London 2012 Olympic Games Similar to the rest of the world, the United Kingdom has been faced with the devastating effects of the internationalized economic crisis. But as the crisis continues to unfold, the country moves on to address its other issues as well. One of these issues is represented by the fact that the country's capital would represent the host of the 2012 Olympic Games. The preparations for organizing
Water Cube In an attempt to fuse building construction with artistic intentions allows for a unique expression of human ingenuity and wonder. The purpose of this essay is to describe the total design concept as it was used in the case study 'Arup: Building the Water Cube." This essay will describe this effort, how it was implemented and how its design process contributed to the project's success. The essay will also
Olypmic Bid City of Boston: Olympic Venue Bid Process The City of Boston, Massachusetts stands as one of America's iconic cities. Its history goes back to the American Revolution and the city continues to represent America's prosperity and wealth. Boston is an excellent site for the 2020 Olympic Games. The IOC has a specific life cycle of the bid process (Olympic.org, 2012a) . The bid process begins many years prior to the
NA). Sebastian Coe, the "star" of the emotive video in London's bid to host the 2012 Olympics, reflects on the fact that watching the Olympics as a child at home in Sheffield, inspired him. Speaking at the Sport Accord conference in Beijing, Coe emphasised the need to use online communities and new media to stimulate young people's interest in sport and activity. He stressed the need to involve youth to