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Through it, the organizations will ensure that it has a favorable working environment, adequate remuneration, and factors considered by the employees to motivate them to achieve more. It also helps the company to express its competitive advantage. The company will communicate its strengths and opportunities as compared with other companies to the public through marketing communication. The expression of competitive advantage will influence the customers, investors, and any other interested party to visit the company to be served to their satisfaction. It also plays a major role in creating product awareness. The company will inform its customers about the availability of new product brands as compared with those of the competitors through the marketing communication.
Marketing communication mix is the act portrayed by an organization by mixing various marketing strategies while delivering its message to the customers, suppliers, and other stakeholders. It involves the use of direct marketing, sales promotion, public relations, personal selling, and advertising. Its use has helped organizations to succeed in their operations. It also enables the business to approach their target customers with the use of effective marketing strategies with diverse perspectives. The effectiveness of marketing communication mix has been experienced in various organizations (Yang, Kim, & Yoo, 2013). Due to the nature of the target market, geographical locations, and customer preferences, it is…
Online Marketing Ace Hardware is a brick-and-mortar and online business-to-consumer (B2C) company selling a diversified set of products that meet the needs of specific genders, age groups, ethnic categories and income levels. Traditional marketing tools such as commercial advertising on radio, television and newspapers and distribution of catalogs and flyers are useful for reaching many consumers and for building brand awareness. However, mass marketing is not good at appealing to consumers
References Black, G.S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM Advanced Management Journal, 70(1), 50-51. Accessed from Questia.com at http:// www.questia.com/read/5009563642?title=Is%20eBay%20for%20Everyone%3f%20an% Assessment%20of%20Consumer%20Demographics. Calvert, S.L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-206. Accessed from Questia.com at http://www.questia.com / read/5027351357?title=Children%20as%20Consumers%3a%20Advertising%20and%20 Marketing. Hagel, J. & Armstrong, a.G. (1999). Expanding markets through virtual communities. The McKinsey Quarterly, 1, 140-141. Accessed from Questia.com at http://www.questia.com / read/5000569332?title=Net%20Gain%3a%20Expanding%20Markets%20through%20Vir tual%20Communities. Parrish, D.A. (1999, August). Technology for
What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in
Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for
Online Business Expansion Plan: Hot Dragon Viability of Product or Service Hot Dragon is a company that provides spicy mustard and hot sauces of various types. The company is going to start offering its hot sauces and spicy mustard online, so it can be directly shipped to customers. That will be more convenient for those customers, since they will not need to be concerned with heading out to a store to buy
Marketing Plan for Swagster Swagster is a hybrid motorcycle cruiser that utilizes very little gas compared to the gas driven motorcycles. The cost of gas continues to increase, in most states in the United States in January 2011, the cost of gas is over $3.00 per gallon. According to the U.S. Energy Information (2011) the current cost for gas is about $90.30 per gallon which is high and it will continues