Overhead Reduction Task Force
Given ORTF:
Dixon (General Manager)
Williams (Controller), ORTF Head
Burns (Sales Manager)
Erickson (Product Dev Manager)
Chase (Marketing Manager)
Wilson (Personnel Manager)
Dougherty (Production Manager)
What should Williams expect at the first meeting of the task force?
Hostility
Disbelief
Each manager defending his/her own interests
Request to put GM's office on the table as well
There will be strong pushback on this plan
How should he prepare for that meeting, and how, specifically, should the first meeting be conducted?
He needs to communicate the crisis
He needs to have a vision that he can elaborate
This is essentially stating the purpose for the meeting
He needs support from up top -- Dixon at least, and preferably the CEO. This formal authority is critical to creating buy-in from the team
He needs a plan -- as in how these cost reductions fit with the strategic direction the company is taking
He needs to put this into perspective -- ideally having numbers that prove their overhead costs are bloated
He needs a pitch -- to convince everybody that as painful as these cuts are going to be, it is in their best interest to take control over the cuts that will occur in their department, and that there is a need for everybody to work together because the different parts of the company all need to work together on this.
What, if any, discussion format or procedures should be implemented?
Each manager needs to be able to participate. They will all have concerns and interests, and will need to have an opportunity to vent those.
However, discussion has to remain civil
The focus will be, almost immediately, towards the positive -- how can we do this?
The dialectic method will be used to generate the strategy. There will be no devil's advocates allowed -- this debate must be fact-based only, no fictional positions or interests are even remotely productive.
The dialectic method will not be used here immediately -- the purpose of the first meeting is to inform the people that this is the strategy, and get them thinking about how they can contribute to better strategy with changes in their departments
References
Whetten, D. & Cameron, K. (no date). Developing management skills. Prentice Hall.
Cosier, R. & Schwenk, C. (1990) . Agreement and thinking alike: Ingredients for poor decisions. Academy of Management. Vol. 4 (1) 69-74.
Sports Marketing NFL or the 'National Football league' as it is referred to, is America's pride and cause for the inculcation of the inherent patriotic spirit in the heart of the American. The NFL conducts football games as a part of the tradition every year, and every year Americans gather at the stadium where patriotism is at its height and nationalistic fervor is at its peak. In the game that was
The authors question if a sports celebrity endorsing multiple products actually is strengthening their own brand at the expense of the products endorsement from outside their field of sport. The authors conclude from their first tests of the hypotheses in this area that when a celebrity sports endorser is paired with a product from their sport, likability and trust of the endorser increase more significantly than top-of-mind awareness of the
The Canadian dollar currently trades around $0.95 U.S. dollars, but this has fluctuated significantly in recent years. Should the Canadian dollar drop to the $0.80 or $0.85, the team still needs revenues sufficient to cover players' salaries and other U.S.-denominated expenses. The price point is lower than that of the BC Lions, which reflects that the club wishes to have strong attendance and be competitively priced against their main
Sports marketing is a relatively new field, although sports and marketing have been around for quite some time. Sports marketing is the specific kind of marketing for products and apparel for sports exclusively. Any kind of marketing toward youth is apt to draw attention, and sports marketing proves to follow this pattern. The paper will consider the criticism of sports marketing aimed toward youth that contends that this kind of
Sports Marketing Ambush What then, is ambush marketing and how does it work? There are at least 7 kinds of ambush marketing, but basically it involves a non-sponsor for an event taking advantage of the media coverage -- and making the fans aware of its presence -- to market products in competition with authorized companies. Discussion Question #1: Do you consider ambush marketing to be ethical? Why or why not? Ambush marketing
Second, Mr. Hof sees the role of the Athletic Director and Athletics as being equitable across all 36 varsity sports, ensuring that student-athletes in each of these sports have the opportunity to accomplish their academic and athletic goals. Third, Mr. Hof explains that there is less pressure to win a continual series of national championships to gain financial support; it is more critical to focus on building and sustaining