Product Contamination In October of 1982, seven people in Chicago died after taking Extra-Strength Tylenol (Effective crisis management). The product has been tampered with once it reached the shelves by an unknown suspect who had laced the capsules with lethal doses of Cyanide. Before the incident Tylenol had a thirty-seven percent market share and revenue of approximately $1.2 million. Immediately following the cyanide poisonings, its market share fell to only seven

Natural Disaster In August 2016, the state of Louisiana experienced catastrophic flooding, specifically at Baton Rouge and Lafayette areas. The flooding, rated as the most terrible natural disaster since the 2012 Hurricane Sandy, resulted in 10 deaths and destruction of property worth billions of dollars, leaving thousands of residents homeless. The situation presented a major crisis for organizations mandated with disaster response, particularly the Federal Emergency Management Authority (FEMA). Many agencies

Crisis communication is the official reaction to a business or industry situation that runs the risk of escalating intensity, falling under close media or government scrutiny, interfering with the normal operations of a business, jeopardizing the positive public image presently enjoyed by the company or its officers, and damaging a company's bottom line in any way. Usually falling under the domain of public relations, a crisis communication plan is essential

Johnson and Johnson issued a public relations response immediately naming their number one priority: to aggressively protect any consumer from the potential hazards that may be present in any of their family of products. Symptoms of the Problem -- Quickly, the crisis reached epic nationwide coverage. The panic that ensued, somewhat as the result of the twenty-four hour media coverage, fueled this panic into a frenzy. One hospital in Chicago,

JOHNSON & JOHNSON The Fundamental Analysis of Johnson & Johnson Inc. (J& J, 2005) Economic and Market Analysis Globalization Industry Analysis Company Analysis Brief History of the Company Analysis of Capital Asset Pricing Model Intrinsic Value Valuation Measures Trading Information Competitors Awards & Recognition Our modern business world consists of an extremely competitive global economy where manufactures search for opportunities to strategically reduce costs and increase market share and profitability. Historically, the most often chosen solution for holding down costs was to systematically reduce

Johnson and Johnson Corporate Responsibility Within the rubric of the modern business organization, decision-making is fundamental to survival, particularly now with globalism and the reduction of boundaries between countries. Decisions become more complex since one now deals with a variety of cultures, morals, and ethical viewpoints. This requires innovation and improvement on a regular basis, and also the ability to understand that moral and ethical decisions, in a dynamic and uncertain