Costco Internal Assessment
Part 1
Qualitative Analysis
Brief Company Overview
Having commenced its operations in 1976 with the establishment of the very first retail warehouse club in San Diego by a warehouse club retailing pioneer by the name Sol Price, Costco has grown to become one of the largest retailers in the world. The company’s first location mainly served small enterprises and was located in a modified/adapted plane hangar (Costco, 2019). The name of this first establishment was Price Club. It was, however, not until 1983 that the first Costco was opened by James D. Sinegal and Jeffrey H. Brotman in Seattle. In 1993, the two formations (Costco and Price Club) merged to become Price/Costco, and six years later, the corporation adopted its current name.
Presently, the company is headquartered in Issaquah, Washington and company has operations in not only the United States, but also Spain, Australia, the UK, and Mexico. When it comes to Costco’s business model, it is important to note that the corporation “provides a wide selection of merchandise, plus the convenience of specialty departments and exclusive member services, all designed to make your shopping experience a pleasurable one” (Costco, 2019). In essence, the corporation engages in the operation of membership warehouses together with its various subsidiaries (Yahoo Finance, 2019). Towards this end, the corporation offers for sale “dry and packaged foods, and groceries; snack foods, candies, alcoholic and nonalcoholic beverages, and cleaning supplies; appliances, electronics, health and beauty aids, hardware, and garden and patio products; meat, bakery, deli, and produces; and apparel and small appliances” (Yahoo Finance, 2019). Further it is also important to note that in addition to engaging in travel business and running food courts and optical dispensing centers, the corporation also operates pharmacies and gas stations. At present, Craig Jelinek serves as Costco’s CEO and president, while Hamilton E. James serves as its Chairman. The company’s mission statement is captured as “to continually provide our members with quality goods and services at the lowest possible prices” (Costco, 2019). The corporation does not have an official vision statement.
With regard to its corporate values, it is important to note that the company seeks to operate within the set legal parameters, ensure its employees are well taken care of, serve its customers in the best possible way, establish meaningful and mutually beneficial relations with suppliers, and ensure that the interests of its shareholders are taken care of (Costco, 2019). In essence, the company’s objectives revolve around ensuring that that its operations remain not only relevant, resilient, and responsible, but also in line with its code of ethics and mission statement.
The company’s full time employees number approximately 143,000 (Yahoo Finance, 2019). The most recent financial statements of the company indicate that Costco had total revenue amounting to 141.5 billion for the year ended September 2018. The net income figure for the same period was captured as 3.1 billion. Some of Costco’s key competitors include, but they are not limited to, Wal-Mart...
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