They deal with both short-term and long-term disorders and everything from childhood problems to schizophrenia. Where social psychology may deal with the influences of advertising on various groups of people, clinical psychology might focus on the emotional disorder an individual has from being overwhelmed by our society today including that 24-hour a day advertising that makes him crazy along with other stresses.
General Psychology
General psychology is the study of the brain (mind), and such concepts as perception, emotion, recognition, and the behaviors that stem from them. There is not a focus on a specific type of psychology but rather knowledge of all aspects of the science. Many general psychologists work in diverse areas such as human resources, advertising, market research, etc. And apply their knowledge of psychology to those functional areas.
Sociology
Sociology provides different perspectives on any major or significant social issue you might think of. Sociologists study the structure of groups...
The ultimate result of sociological work and research is to examine how things have been, and propose new ideas regarding how to make them better in the future.
Role of Research in Social Psychology
Descriptive, correlational, experimental, and behavioral research allow researchers to test their hypotheses and theories and look for relationships between different variables.
Bibliography
APA. (1999, December 11). Social psychology: once overlooked, now a staple. Retrieved June 14, 2009, from American psychological association (apa): http://www.apa.org/monitor/dec99/ss8.html
Dewey, J. (2005). Human nature and conduct an introduction to social psychology. Whitefish, Montana: Kessinger Publishing.
Kearl, M. (n.d.). Social psychology. Retrieved June 14, 2009, from Trinity University: http://www.trinity.edu/~mkearl/socpsy.html
Schneider, F.W., Gruman, J.A., & Coutts, L.M. (2005). Applied social psychology. Thousand Oaks, CA: SAGE.
