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.....ethical plan and strategy is integral to an organization's overall commitment to social responsibility. In "Marketing Ethics and Social Responsibility," Marinova (2013) first discusses the general importance of ethics as a general marketing strategy, in order to promote the brand as one that is socially responsible and thereby position the organization not just ethically but also strategically within the marketplace. Next, Marinova (2013) defines terms related to ethics and corporate social responsibility to help organizations to identify their weaknesses in these areas and make strong commitments to change and revising their ethical policies, particular in marketing. Moreover, the author offers some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing items known to cause obesity or other diseases. The tremendous strengths of the Marinova (2013) article are only partially offset by methodological constraints, the lack of experimental design, and a paucity of external, secondary, or primary source references. However, the article provides a roadmap for future research and pragmatic application on the part of its audience corporations and their leaders.In an organization that manufactures and distributes food, for example, Marinova (2013) explains how "false advertising, intentional sale of harmful products...deceptive advertising, bribery in private sale," and also making "false statements about...
535). The problem with correcting ethical decisions like these, according to the author, is that most decisions are not made by individuals with express power to override company policies or marketing decisions. Instead, marketing strategies and overall plans are developed over time and by groups of people. Thus, marketing ethical oversights can be particularly pernicious in nature and may persist over time, even without the direct complicity on the part of individual employees. Even issues that seem relatively "clear cut" like those listed above including false advertising or the sale of products known to cause health problems, the "good business" practices outlined by an organizational leader or leader of a marketing department can come into conflict with an individual's ethical philosophy.
The core factors the author identifies for solving ethical dilemmas within specific workplace organizations like General Mills include personal moral philosophy, organizational relationship building, and maximizing opportunities. These are three of the top organizational strategies substantiated by empirical research in the field of marketing ethics, too. For example, Marinova's (2013) astute analysis of the causes of and solutions to common marketing mistakes are reflected in the research by Ferrell & Ferrell (2016), whose research focuses particularly on corporate social responsibility in marketing channels and supply chains. Using the example of General Mills, the marketing…
Corporate Social Responsibility, Ethics, And Business Law: The Fall of Enron and the Discussion of Morals in Business Ethics in business has continued to be a growing concern in the twenty-first century. In order to protect and attract stakeholders, companies have enforced social responsibility, while law has protected and ensured security to stakeholders through the passing of laws. Despite corporate social responsibility and federal law, individuals in some businesses still find means
Social Responsibility Corporate social responsibility Companies are facing increasing pressure from investors, consumers, and the society. For investors, they are required to increase profits while consumers and the society require them to be socially responsible. Scholars have studied corporate social responsibility for years and over the years, they have documented their findings concerning social responsibilities of corporations. Over the years, consumers have built the typology of unresponsive to highly responsive purchasing in
Social responsibility is subject of considerable debate. For not-for-profit organizations, their responsibility is defined by their mandate. Their donors set this mandate, or at least they accept it. It is actually not much different in for-profit entities, except that the general perception is that earning profit is not socially responsible, whereas the activities of not-for-profit entities are generally considered to be socially responsible. For a for-profit entity, there are two schools
Ethics and Social Responsibility General Motors General Motors (commonly known as GM) is an American multinational automobile manufacturer. It is the world's largest corporation in the automotive industry with respect to unit sales. GM is headquartered in Michigan, United States and operates with fully-owned subsidiaries as well as joint ventures in 157 countries of the world. The manufacturing units are being operated in 31 countries. It employs more than 202,000 people who
Social Responsibility: The Container Store Social Responsibility: The Container Store Social responsibility is defined by the small business encyclopedia as "acting with concern and sensitivity, aware of the impact of [one's] actions on others, particularly the disadvantaged."[footnoteRef:1] This definition therefore implies the fact that a business must, perhaps above all else, respect and reward its employees. The case study below will focus on a thriving enterprise, and will thus describe the social responsibilities
(Chandley, 2010) In the case of RJ Reynolds, they have become involved in very little social responsibility. This is because, they consider these regulations to be a burden with them claiming that the sector is the most regulated in the industry. As a result, RJ Reynolds could learn from Philip Morris by implementing programs to reduce the number of minors using their products and promoting efforts to help people