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13, no. 2 (2013), 327.]
Second, globalization has led to new demand for Western goods. The hat stand reflects this change: the various hats and styles show new trends in dress over the years -- and even the stand itself is a reflection of demand for a product that is not organically Asian or Korean. While the stand itself was most likely there before globalization introduced demand for more Western items, it was more than likely offering something custom-made in Korea that appealed to traditional Korean tastes. Today's hat stand is a sign of the impact that the West has had on Korea via globalization: it has altered consumer tastes and changed what the vendor can offer them to attract business.
Third, globalization has increased in the Digital Era via the rise of the Internet, which virtually every shopper with a smart phone can access anywhere at all times. Now, the hat stall is no longer just competing with other street vendors (as well as the Tesco down the road) but also with vendors all over the world. Globalization has increased the scale of competition for the hat vendor and made him seem even more insignificant in the grand scale of things. The hat stall has an anachronistic look to it -- as though it were from another era, superimposed on the present commercial make-up of the South Korean marketplace. It sits in front of new, modern stores like the Western Dunkin' Donuts that have places to sit. What once was a local, traditional way to appeal to consumers in the country is now viewed almost as something foreign in its own land: it does not fit in with the larger, looming corporate structures that rise up overhead, dwarfing the hat stand and indicating its dwarfishness in the new, 21st century, where the global, multinational, corporate world reigns supreme.
The impacts of…
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