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Sports management is defined as a coordination of technologies, resources, personnel, processes, and situational contingencies to enhance efficient exchange and production of sports services. Typically, sports management is related to other business management that involves planning, organizing, evaluating and using managerial skills to achieve the organizational objectives. Chelladurai, (1993) classifies sports management with references to the services delivered, which include participant services, consumer services, professional services, spectator services, and sponsorship services. The author also points out that the sports management has overlapped the recreation and health administrations leading to the interrelationships with other disciplines. While Chelladurai, (1993) evaluates the taxonomy of sports management in the 80s and early 90s, however, sports management has changed in the last 20 years because it has integrated the sport merchandising services, and sport facilities services.The objective of this paper is to explore the taxonomy of sports management over the last 20 years.
The rise in the sports industry in the last 20 years has led to the growth of sports sponsorship, sports partnership and sports merchandising in the sports management. For example, sports sponsorship deal is a type of sports business where individuals or organizations promote a particular sports event for profit or non-profit objectives. In the last few years, there is a tremendous growth of sports sponsorship globally. Typically, many organizations use the sports sponsorship programs to promote their brand awareness. The sports partnership has also improved in the last 20 years where two or more organizations team up to achieve sporting objectives. The sport merchandising has also become an important aspect in the sports management. Typically, the sport merchandising brings plenty of revenue to the sporting world, and has become a multi-billion-dollar industry. The sport merchandising involves selling of sports products such as T-shirts, hats, jersey, caps, and other sporting products.
The advanced in the ICT (information communication technology) has also broadened the taxonomy of the sports management where the sports managers use the internet to launch the sports events leading to the online sporting event management services. Typically, the internet has provided opportunities where people participate in the…
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