Starbucks Ratio Analysis Ratio analysis is a tool that is beneficial in undertaking quantitative analysis on figures found on financial statements. Ratios provide a common approach for comparing financial strength and performance of two or more companies. Imperatively, ratios can divulge a company’s financial strength or weakness in addition to divulge trends regarding business conditions and profitability (Noreen, Brewer, and Garrison, 2017). The main purpose of this assignment is to perform ratio analysis of Starbucks to analyze the company’s strengths and weaknesses.

Profitability

One of the key aspects that determine the strong suit of a corporation is its profitability levels. Profitability ratios measure the ability of an organization to earn an adequate return. They measure the capacity of a firm to generate profit. It is imperative to note that high profitability ratios are a good indicator and demonstrate that the firm is operating as it should (Lan, 2012). Despite the fact that the returns generated by Starbucks are commendable, there was a decline in the profitability level of the company. In the 2017 financial year, the operating income of Starbucks was $4.1 billion. However, as compared to the 2016 fiscal...

This can be delineated by the operating margin, which investigates the relationship between revenues and management controlled expenses. In 2017, the operating margin of Starbucks was 18.5%. However, this was a decline of 110 basis points in comparison to the preceding year.
Other ratios that measure the profitability of a firm are return on assets and return on equity. Return on assets (ROA) is a metric that determines the efficiency of a firm in capitalizing its assets. The ROA of Starbucks in 2017 was 20.08%. This is one of the strengths of the company as it shows that for every dollar of assets, the company generated a return of 20.08 cents. On the other hand, return on equity measures the income level that is attributed to shareholders against the investment that is put into the company by shareholders. It takes into consideration the financial leverage used by a firm. In 2017, the ROE of Starbucks was 52.93%. This is a high return and implies that for every dollar of shareholders’ equity, Starbucks generated a return of 52.03 cents. Regardless of the slight decline in income generated, Starbucks reported another financial year of strong performance. This is linked to the fact that each of the…