Strengths

· The organization has powerful public relations appeal because it uses the skills and expertise of military veterans.

· It provides targeted disaster relief to areas in need.

· Volunteers and employees have past experience dealing with high-pressure situations based upon their military experience.

· The organization has a dual capacity to help others, both in the form of providing assistance to disaster victims and to offer veterans a productive way to give back to society, creating a bridge between past and current skills and experiences.

· Team Rubicon has shown its ability to succeed given that it was able to provide aid for earthquake-ravaged Haiti in 2010, even when a number of other organizations were not (“Our Mission,” 2017).

· The organization can rely upon donations from individuals who support the military as well as those who wish to support disaster relief.

· Strategic planning expertise from military personnel involved with the organization can enhance operational effectiveness (“Strategic Planning,” 2017).

· Military personnel involved with the organization possess knowledge of the international geopolitical climate to assist recovery and relief operations.

Weaknesses

· The organization lacks the name recognition of many other disaster relief organizations such as Habitat for Humanity (2017) and thus...
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may struggle to garner donations.
· The organization’s divided purpose may create a conflict of interest, given that it must serve the needs of local communities and the needs of veterans.

· Disaster relief is personally and financially draining and the organization’s reliance upon one type of personnel may prove to be difficult.

· The military appearance and ethos of the organization may be off-putting to some donors to nonprofits.

Opportunities

· The recent outbreak of natural disasters such as Hurricanes Harvey and Irma underlines the need for relief organizations and can garner donations and positive attention for the organization given its unique ability to be responsive like a military organization.

· Concerns about global warming and government responses to such threats are at an increase, generating interest in different approaches to disaster aid than the Red Cross.

· As well as disaster relief, the organization also offers hazard mitigation strategies, unlike some competitor organizations, and preventative efforts will likely generate increased interest among many groups, due to concerns about global warming.

· Military personnel have technical capacities some other organizations may lack.

· The organization is not religious in nature, which may draw secular donations.

Threats

· People may wish to donate…