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Mission StatementThe mission statement is the most important part of a business plan: it communicates the organization’s purpose and identifies its goals, aims and values. It makes clear to all stakeholders exactly why the company is in business and what it intends to offer to people. It describes the standard to which the company will hold itself and is a clear statement that stakeholders can use to hold the company accountable.
The significance of the mission statement within the sustainability dialogue is that it sets the stage for the company’s plan. If the company intends to engage in sustainable practices, it will say so in the mission statement. For example, Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). By building its brand around the idea of sustainability, Tesla identifies both a market and a product for its aim. Its intention is to bring, in essence, the practice of sustainability to the lives of everyday consumers. The method that Tesla chooses is to do this is through the manufacturing of electric vehicles. Electric vehicles can reduce harmful emissions into the air that cause pollution and harm the environment as well as the health of people who have to breathe in these toxic fumes. In this way, by making and selling electric...
It is engaging in sustainable practices, which it places at the core of its mission. As Evans (2017) notes, “sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs.” From this perspective, Tesla is meeting the needs of consumers who require cars to get them around; but it is not doing so at the expense of the planet or of future generations. Cars that are safe for the environment mean that the next generations will not inherit an earth that is too polluted to live in.
This is also Patagonia’s aim—to meet the needs of consumers without sacrificing the planet at the altar of consumerism. In fact, the founder of the company was so intent on sustainability that he worried his own company might be leading to overconsumption so he reached out “to customers to reduce their consumption” (Reinhardt, Casadesus-Masanell & Kim, 2010, p. 1). His concern was to put people and the planet before profits—and that is the sign of a company that truly cares about sustainability. But of course, this kind of behavior is exactly in line with what RILA (2017) states is the job of a sustainable corporation: “the leading companies go one step further by engaging consumers and other stakeholders…
Globalization of Operations Strategy Executive Summary Tesla is a unique company that is focused on bringing products that support a sustainable environment to market. Its electric powered vehicles and its solar panel powerwalls help reduce the need of communities for fossil-fuels and provide consumers looking for green products with new approaches to old ideas. Tesla’s goal is to bring forward the future of green technology to the here and now, and so
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then
Organizational Communications Part I: Description of the Organization Tesla is a niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a
Fortune 500 Company: TSLA Ticker: TSLA Current Stock Price: $290.71 Market Cap: 49.119B P/E: 147.58 Dividend/Yield: N/A;N/A Enterprise Value: 4.93 Beta: 0.96 Stock Split: No Closing price last five days: $291.21, $287.71, $293.50, $300.10, $290.24 52 week high: $389.61 Book Value per Share: $11.58 Analysts’ Ratings: 4 strong buy, 4 buy, 8 hold, 6 underperform Target Price: Low of $180 to High of $470, with the average at $317.04 Avg. revenue estimate for next year: 26.85B Significant news: Tesla is ramping up Model 3 production;
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the Roadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are
Tesla AnalysisSWOT AnalysisStrengths� Strong brand equity around the world� Strong culture of innovation� Strong and dynamic leadership team� Economies of scale� Access to low cost capital sources in both the debt and equity markets.� Government policies cater towards productionWeaknesses� Potential lack of focus with the acquisition of Solar City.� Upfront costs relative to other transportation choices is still high� Highly capital-intensive business which requires large amounts of continued investment thereby