- Words: 1626
- Length: 6 Pages
- Topic: Business - Advertising
- Paper #: 62847369
Welcome to this presentation about the fundamentals of marketing. The presentation is going to cover a number of different subjects, including promotion, buyer behaviour, personal selling, the promotional mix and customer relationship marketing.
We'll start with promotion. Promotion is defined as "Communicating with the public in an attempt to influence them toward buying your product" (Ward, 2012). Promotion is a broad concept, encompassing advertising, public relations management and any events such