Currently WFM has numerous social media channels from where a wide range of targeted messages are published on a daily basis. The retailer’s social media presence is spread across various social media platforms which include, but they are not limited to, Pinterest, Facebook, and Twitter. According to Andrews (2014), the relevance of social media marketing in the current day and age cannot be overstated. This, as the author further points out is more so the case given the broad audience social media channels offer to businesses and the cost-effective nature of the same. Further, WFM’s community ties, which happen to be quite deep have been deliberately set up over time so as to enable the company to have a more direct connection with not only the needs but also the tastes of consumers at the local level (WFM, 2018). The table below demonstrates WFM’s social media presence in two of its most popular platforms.
WFM Social Media Presence
Facebook followers
4.29 million
Fans on Twitter
4.85 million
The investment will take in a lot of capital, hence reducing the annual income for some time. Alternative that should be pursued and why The alternative that it should pursue is that of expanding the market base. This is because, the competition in the local market is increasing, therefore, diversifying the market will allow the organization to control larger share of the market. The organization has an opportunity to expand, as
Strategic Review Whole Foods Market is one of the top retail stores dealing with organic and natural foods in the United States. The company operates and owns a chain of organic and natural foods supermarkets across the United States and Canada. In essence, the company has been able to reach large number of customer by operating through several subsidiaries, and Whole Foods is the first company in the United States to
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