This paper reviews Walter Kiechel's The Lords of Strategy (2010), tracing the historical arc of business strategy consulting from its early dominance through firms such as McKinsey and the Boston Consulting Group to its eventual decline following the 2008 global financial crisis. The review examines how MBA culture, client-centered thinking, and the rise of the internet reshaped strategic priorities across decades. It concludes by reflecting on whether the humbling lessons of the financial crisis may have produced a more authentic, people-centered approach to business strategy for the twenty-first century.
In The Lords of Strategy, Walter Kiechel traces the full history of business strategy consulting, moving from its explosive origins through its evolution to the present day β including its apparent decline β and concludes with recommendations and predictions for the future.
In the beginning, the study of business strategies was extraordinarily popular, sweeping the world. McKinsey, strategist supreme, advocated focusing one's business on people β in terms of relationships with clients and employees β rather than on abstract concepts. McKinsey's nine-box matrix became a global standard. Many of these McKinsey-affiliated firms, however, ran into trouble with the collapse of the technology boom and the subsequent struggles of stock markets, prompting them to search for new strategies to sustain their businesses.
The Boston Consulting Group (BCG) was the next major firm to emerge, introducing frameworks that it insisted would help corporations compete more effectively. Intriguingly, it was discovered that strategy-formulating companies tended to develop and sharpen their offerings most effectively outside of America. Today, BCG's offices are as large and as influential as those of McKinsey.
From the 1970s onward, the MBA degree became big business within academic institutions. Students flocked to these programs, and firms actively scouted for talent from MBA-producing schools. The contemporary CEO leaned on the MBA as the foundation of her confidence, clarity, and capacity to lead. Possessing an MBA degree β particularly from Harvard β became, almost more than anything else, a defining trademark of the modern executive and the corporation she led.
"1990s pivot to relationships and digital networks"
"Financial collapse displaces strategy as dominant discourse"
At the beginning of the twenty-first century, we have come a long way from the heady and ego-obsessed days of the early strategists associated with McKinsey, BCG, and Bain. It is likely that suffering and disappointment have made the business world more humble and less self-congratulatory. Business strategies of earlier eras often stressed a focus on people as more advantageous to a corporation than a focus on abstract concepts, but such theories were frequently preached as ideology by consultants and accepted superficially by firms β adopted solely for the competitive advantage they offered rather than out of genuine conviction.
You’re 52% through this paper. Sign up to read the remaining 2 sections.
Sign Up Now — Instant Access Already a member? Log inAlways verify citation format against your institution’s current style guide requirements.