Desert Communication Operational Change Action Plan Desert
Abstract
Strategic plans are essential in the attainment of operational change. Effective management of strategic plans as well as employees leads an organization to realize sustainable and effective change processes. Desert's communication change process uses an action plan based on the four principles of operational change involving standardization, integration, optimization, and centralization. This is enhanced with training and education of employees, team building, communication, and interpersonal skills to reduce conflicts and implement the operational change plans.