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Adidas
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Adidas is one of the world's leading sportswear and footwear companies, making it a frequent subject of study in business courses covering marketing, corporate strategy, international business, and industry analysis. Its long-standing rivalry with Nike, its global supply chain, and its evolution from a athletic equipment manufacturer into a lifestyle brand give students rich material for examining how multinational corporations compete, grow, and adapt. The company also raises substantive questions in ethics and business law, particularly around labor practices and human rights standards in global manufacturing.

Papers on this topic take several distinct approaches. Many apply competitive and strategic frameworks—such as Porter's analysis—to assess industry attractiveness and Adidas's market position relative to rivals like Nike. Others focus on international marketing, exploring how the company develops products and reaches customers across different regions, including emerging markets. Case studies examine brand equity, customization strategies, and the influence of major events like the 2010 World Cup on sales and visibility. Some papers widen the lens to address human rights violations by multinational corporations or broader trends in the sports shoes and clothing market.

A strong essay on Adidas should anchor its thesis in a specific, arguable claim—about strategy, market positioning, or ethical responsibility—rather than simply describing the company. Evidence drawn from financial performance, marketing outcomes, or documented labor practices tends to carry the most weight. The most common pitfall is treating Adidas in isolation; situating the company within its competitive landscape and the broader footwear industry consistently produces sharper, more persuasive analysis.

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Paper Doctorate
Persuasive essay with annotated bibliography
High School Sports: is the Character they Build Bad?
~1 min read
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Paper Undergraduate
Product That Could Be Marketed
¶ … product that could be marketed effectively using a mass marketing approach? If so, explain and justify your answer. If not, what types of changes would have to be made to the product to make it appropriate for a…
~1 min read
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Essay Doctorate
Brand-athlete fit and endorsement marketing objectives in company sponsorships
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~1 min read
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This is a marketing paper on Sportzshoo plc which is a sports shoe company. It focuses on two aspects of marketing: marketing information and market segmentation. In marketing information, it dwells on the types of marketing information, their sources and how the company can use them to make marketing decisions. In market segmentation, it dwells on the bases of market segments and the market segments that Sportzshoo can adapt.
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In comparing and contrasting three articles from this course, I chose three that go to the crux of the business development cycle. Business in general, is a process of evolution and constant adaptations.
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Fashion as commodity in 1980s consumer culture
This is a basic paper on the historical perspective of fashion. The era under scrutiny is the 1980s and the predominant styles and trends in fashion industry during that time. The paper looks at the major contributors to the changes in the fashion at that time as well as other social, economic factors that may have acted on the industry.
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Paper Undergraduate
Mochalicious: Branding, Pricing, and Distribution
The objective of this study is to create the domestic and global product branding strategy for Mochalicious coffee and to determine and detail the optimum pricing strategy. This study will examine how pricing strategy supports branding strategy and prepare a distribution channel analysis that identifies the wholesaler, distributors and retailer relationships including any e-Commerce. This study will also discuss a push or pull strategy and justify the rationale. Finally, this study will discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company.
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