Adidas Strategic eport
Adidas

Illustrated Strategic eport

The manufacturing concern which was selected by me is Adidas group. Adidas started its operations in 1924 by odulf Dassler. It was the first company who created running and training shoes and sport garments in the world without the use of electricity. These shoes were handmade. From now onwards, it is the second largest shoes producer of the world after eebok. Adidas has extended its operations by entering into the business of sports goods as well (Adidas Group History 2013).

Adidas group is a giant group in the field of shoes and clothes manufacturing. It has big profits, great reputation in the market. According to the group policy and directors of the group, company never compromise with the standards designed for the welfare of people and societies. As my task is to review the policies and procedures related to marketing strategy, so the marketing strategy related to….

This is based on both historical precedent and the fact that the firm has started to see year-over-year revenue declines. The company remains highly leveraged and although they are expected to remain liquid, this reality will place some constraints on Adidas. The company is likely to remain in a holding pattern for the next year, awaiting both economic recovery and the two major marketing events in 2010 -- the inter Olympics and the orld Cup. Thus, the best trading strategy for Adidas in the short-term is to hold.
The long-term strategy, however, will be different. Going out as far as 2015, the decision needs to be made based on the broader trends in the company's business and the likelihood of it extending its competitive advantages and core competencies. As noted, the greatest strength of Adidas is the economies of scale it achieves, in particular with respect to its international marketing….

Leading

Adidas has a solid performance as a sustainability leader -- economic, environmental, and social. This despite accusations of slave-labor in China, which proved to be less than accurate. The company actively engages its stakeholders in key day-to-day operational issues that involve the environment, along with leading the market in advanced supply chain efforts to promote stability (Adidas, 2009).

Controlling

Adidas' strategy is to "be the leading sports brand in the world." To accomplish this they must merge the idea of Sports Performance and Sports Style. Adidas realizes that individual departments and segments must have the authority to act, to generate ideas, and to postulate and decide because they have their ears closest to the client. Integrating a highly sophisticated system in which groups talk (email, video chat, etc.) and combine ideas levels out the hierarchy and is more responsive to market needs (Adidas Strategy, 2007).

EFEENCES

Adidas. (2009). SAM esearch AG. Cited in:

http://www.sustainability-index.com/djsi_pdf/Bios09/adidas_09.pdf

Adidas Strategy.….

To further its leading place in this vital segment, the profile as the brand delivered the ideal fit for women. The goal was to propose pioneering women's footwear, apparel and accessories across the sports and lifestyle category, in order to enable women to convey their uniqueness.
With both stylish and useful products, emotional promotion concepts and partnerships with the best athletes (e.g. Amelie Mauresmo, Carolina Kluft, Nicole Vaidisova) and other celebrities (e.g. Scarlett Johansson), the corporation showed that Reebok was a product that fully understood the requirements of the female customer. But such niche segments ignored the male and children's market section, incurring a large amount of lost opportunity in these segments. For this reason, Adidas took steps to diversify the market positioning of the company (Annual Report 2006: Adidas, 2006).

And this was a necessary step that Reebok could not quite accomplish by itself. According to Terry Lefton (2009), the….

Adidas' Strategic Evaluation and ecommendation
Adidas is a multinational corporation that deals with sportswear. The company deals with the production, designs and the creation of sports clothing and accessories. The company has been able to develop to become one of the leading companies in the world with its products being sold across the globe (Mahdi, Abbas, Mazar, & George, 2015). The company faces a lot of competition from some of the leading companies in the market like Puma and Nike. However, the company has a competitive advantage as the brand is respected for its interests in making sure that the athlete wears what he wants. Besides, Adidas has a large market share in Europe and this enhances its prospects of profitability in competitive sport apparel industry.

Business Level Strategies

The business level strategies relate to implementing technology in various activities of the company just as other large companies do. The concept of improving….

Finance
Comparing Nike vs. Adidas Finances

What is the companies product or service?

Nike -- Nike is in the sporting goods industry and produces shoes, clothes, and sporting goods.

Adidas -- Adidas is in the sporting goods industry and provides "state-of-the-art sports footwear, apparel and accessories" (Adidas, What We Do).

When was the company established?

Nike -- Nike was established in 1962 under the name Blue ibbon Sports, with the name being changed to Nike in 1971 (Nike, Timeline).

Adidas -- Adidas was established in August, 1949 (Adidas, History).

When did the companies go public?

Nike -- Nike first went public in 1980 (Nike, Timeline).

Adidas -- Adidas went public on the Frankfurt and Paris Stock Exchange in 1995 (Adidas, History).

What is its stock ticker symbol?

Nike -- Nike's stock ticker symbol is NKE (Nike, Stock Quote).

Adidas -- Adidas's stock ticker symbol is ADSG.DE

e. On what index is the company traded?

Nike -- Nike is listed on the New York Stock Exchange….

Manager
Employee

Staff

Nike vs. Adidas Competitive ecommendations/Analysis

Dear Sirs:

Nike currently employs an incredibly effective marketing and advertising campaign that has resulted in the corporation maintaining the number 1 spot in sales for athletic wear nationally and globally. Part of Nike's success lies in its creative use of marketing tools such as the "Just Do It" campaign to attract new consumers. Consumers continue to come back for product year after year, because of exceptional service, quality control measures and product differentiation.

The report below details a market analysis for Nike compared to the number two competitor, Adidas. Among the findings discussed are the differing marketing and advertising strategies Nike has successfully used to beat out the competition. Part of Nike's success as mentioned above is due to the creativity utilized in marketing campaigns. Nike has also actively sought out celebrity endorsements and sponsorships, which has resulted in positive associations with the product nationally and worldwide.

Also….

The fact that it occurs only once every four years also means that its visibility and permeation of cultural awareness is far overshadowed by the daily hum of sports broadcast and sports coverage.
Adidas appears to have misjudged the American market in spite of its success with the McGrady shoe. This should be seen as a precedent to be repeated rather than an isolated success.

The new slogan which contends that 'Nothing is Impossible' may resonate with the buying public. However, it lacks many of the qualities which make 'Just Do it' so iconic a tagline. The imperative which is present in the Nike tag is simply not found in the 'Nothing is Impossible' concept. Something more of an adage or a motivational phrase than a company slogan, it lacks the Nike slogan's clear sense of action and urgency. Instead, it posits a claim that many may be apprehensive to respond….

Nike and Adidas both compete in the athletic apparel and footwear industries. Both companies offer roughly the same lineup of goods, so therefore are good corollaries for one another. Nike is based outside of Portland, Oregon while Adidas is based outside of Erlangen in Bavaria. The industry is worth approximately $126.3 billion worldwide, according to Global Industry Analysts, Inc. (2011). Nike's sales of $19.0 billion indicate that it has an approximate market share of 15%, while Adidas has $11.99 billion in sales, indicating an approximate market share of 9.49%. These are the two leading firms in this fragmented industry. The products for each company include athletic apparel of all types, athletic shoes of all types, some casual clothing and some sporting gear as well, for example soccer balls. Both companies operate in a wide range of sports as well, meaning that both have very diversified product lines.
Neither company does its….

Nike Market esearch
The author of this report is to cover and evaluate the perceived customer service scores and perceptions that exist for Nike and from its customer base. Nike is based on Beaverton, Oregon and has established itself as a giant in the shoe industry both in the United States and around the world. However, the perceptions of Nike's customers are important to pay attention to because of competitors snapping at their heels as well as public relations black eyes from supposed sweatshops and other business tactics that are deemed to be beneath an American company with such a high stature. While Nike has some concerns surrounding customer service and customer perception, the news is much more positive than negative for the company.

Analysis

In the name of seeking out the perceptions of Nike's customer service scores, the bad news will be looked at first. As far back as 2000, Nike was….

Adidas Business Plan
The following pages present an in depth business plan on Adidas developing a customized footwear line. This is the updated version of the preliminary plan submitted previously. This project plan describes in detail the necessity of Adidas developing a customized shoe line in accordance with the strategy behind NikeID. The project objectives, scope and deliverables have been updated in order to satisfy the changing needs that Adidas must face on environmental level. Project risk and the responsibility matrix have also been improved as a requirement of project plan updates. The Schedule and Constraints section addresses each activity included in the project in detail.

The competitive environment in which Adidas develops its activity requires the company to establish innovative strategies on product development and marketing. With Nike investing significant resources in product innovation, but also in modern marketing techniques, Adidas is forced into copying its competitor's strategy in order to….

Customized Shoe Service
he project is represented by developing a customized shoe service for Adidas' customers. he idea is replicated after Nike's ID service. he success of Nike's customized shoe service determines Adidas product development researchers to develop such a project that their customers can enjoy. Basically, the service consists in personalizing customers' shoes with glow in the dark paint in a variety of prints.

he importance of the project relies on the service generating increased sales for Adidas. his is also intended to increase customer satisfaction. It is likely that most customers that will address customized shoes already are customers of Adidas. However, a certain number of new customers can be attracted. he customized shoes project is also intended to help Adidas differentiate itself from other spot shoes producers.

Involvement by Other Departments

he development of a customized shoe service is a complex project that requires the collaboration of several departments, like, the….

Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.

When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are Nike, Adidas,….

Shoe Project -- Phase II
Project/Service Description

As noted in the first phase of this series of reports, the objective of the Adidas customized shoe project is to offer a solution that brings Adidas into the same realm as its competitors while at the same time exceeding the similar offerings that the competitors offer. The Nike ID offering is obviously not unlike that of the Adidas offering but the Adidas Corporation will perfect and hone the offering in such a way that is clearly superior to that of Nike and other companies that offer a customized shoe option.

Project Scope

The scope of the project is quite simple. Adidas corporation will construct and develop a framework that allows for the exhaustive yet efficient mechanism for customer to custom-order shoes that are customized to the preferences and desires of the customer while at the same time allowing for a process that keeps costs down for….

It can often leverage the personality of the athlete to reinforce its core values such as the use of John McEnroe, the tennis champion noted for wanted to change the world of tennis. and, it can leverage teams and athletes as part of its marketing localization strategy such as the use of soccer in Europe.
4.Yes, Steve and arry's is a huge threat to Nike. Like Nike, the company is leveraging athletic superstars to endorse its product. NA player en Wallace appears on Steve and arry's home page. To date, the company appears to have a niche base of consumers who cannot afford the more expensive Nike products, but if it can convince consumers that the quality of its product is just as good as Nike's, it could attack Nike's broader market.

ibliography

Urde, Mats (2003). "Core Value-ased Corporate rand uilding," European Journal of Marketing, Vol.….