PaperDue

Essay Topic Hub

Apple
Essays

1,577+ paper examples, study guides & outlines

1,577 papers

UG & Grad levels

Free to browse

What is Apple?

Apple Inc. is one of the most studied corporations in business and technology education, appearing frequently in courses covering marketing, operations management, finance, and strategic analysis. Its position as a global leader in consumer electronics — spanning products like the iPhone, Mac computers, and related services — makes it a compelling subject for examining how innovation, branding, and corporate strategy interact in competitive markets. Students are drawn to Apple because it illustrates real tensions between creativity and operational efficiency, premium pricing and mass-market reach, and internal development versus outsourcing decisions.

The papers archived on this topic approach Apple from several distinct angles. Strategic frameworks appear prominently, including PESTLE analysis of Apple's macro-environment, SWOT analysis of the Apple brand, and the 4 C's model covering company, competition, collaborators, and customers. Financial perspectives surface through ratio analysis and stock comparisons, such as contrasting Apple with Altria. Marketing angles include integrated communications planning and promotional activity analysis. Operational questions are also addressed, notably Apple's make-versus-buy decision and broader operations management strategy, while product-focused work examines specific releases like the iPhone 3G.

A strong essay on Apple benefits from a clearly scoped thesis rather than a general survey of the company's history. Evidence drawn from financial data, documented product strategies, or established business frameworks tends to carry more weight than broad claims about innovation or brand loyalty. When applying models like SWOT or PESTLE, the most effective papers connect each analytical point back to a central argument about Apple's competitive position or strategic direction — the common pitfall is producing a descriptive checklist instead of a genuinely analytical piece.

1,577 papers

Sort by:

Paper Doctorate

Character definition and moral judgment in Genesis and Homeric epics

¶ … Biblical narrative of Genesis, the characters are less clearly defined as personalities than the heroes of Homeric epics. Instead, their sense of moral worth as human beings is defined by their actions.

Essay Doctorate

New product development strategies at Salesforce and Apple

The transformation of many diverse forms of customer, supplier, internal development, and research & development (R&D) insights into a consistent and productive platform for product development is key to long-term competitive growth. The reliance on advanced frameworks for organizing these diverse sources of innovation into taxonomies that can eventually be used to fuel new products is often called the New Product Development (NPD) process. As every company has a unique, highly differentiated and often highly customized business model, the same holds true for the NPD process. Companies over time define the NPD process to align with their unique technological and market strengths. Comparing the NPD process at Salesforce, the leading provider of SaaS-based CRM software versus Apple makes this point clearly. Salesforce is known for very rapid product releases of the CRM applications and exceptionally quick updates. Conversely, Apple is known for being slow and deliberate in their user experience design criterion and extremely secretive about their NPD process. Both companies are market leaders in their fields, one in a digital product and the other, in a physical product. As is the case with any 21rst century product, both have electronics and software heavily embedded within each of them. The digital product, which is Salesforces' CRM application, has a much more accelerated product development and testing cycle associated with it, as the company is aggressively pursuing market share against large, entrenched rivals. Conversely, Apple on the hardware side of businesses is often creating their own new markets through efficient use of intellectual capital and innovative, user experience-based designs. Both companies are market leaders in large part due to the success of their continual execution of their NPD processes and strategies.

Essay Doctorate

Amazon's pricing strategy for the Kindle Fire tablet device

The Kindle Fire, priced at $199, is just 39% of the price of it's most well-entrenched and popular competitor the Apple iPad2, which sells for $499. Amazon has pursued a market penetration strategy with this product,…

Research Paper Undergraduate

Apple's iTunes and the digital content market revolution

The downloadable, digital content market barely existed a decade ago, but it has since grown remarkably into a billion-dollar business, with millions of people each day going online to download audio and video files.

Research Paper Undergraduate

Intel's strategic shift from engineering to market-driven platforms under Paul Otellini

¶ … Intel Corporation between its revised mission and strategies on the one hand, and its implementation strategies on the other, specifically under the leadership of Paul S. Otellini, President and Chief Executive…

Essay Doctorate

The decline of Blockbuster Video in the movie rental industry

Market Model Pattern of Change in a movie rental industry describes and explains the general pattern of change of that particular market model. Hypothesis of the basic short-run and long run behaviors of the model in the industry of monopoly is a "market economy". They are many possible errors that could lead to transaction costs. Keywords: market model, monopoly

Paper Undergraduate

Consumer choice and brand loyalty in the smartphone industry

..IT'S 3 am. Do you know where your mobile phone or tablet is? Of course you do. It's in the bedroom somewhere, probably within reach on a bedside bureau. In a recent survey of a few thousand business travellers, 38% of…

Essay Doctorate

RIM BlackBerry repositioning strategy for high-income professionals

In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on RIM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.

Research Paper Undergraduate

Global prepaid mobile services marketing strategy and customer focus

Marketing in the context of globalization is fascinating, and also can serve as the foundation for developing customer listening systems and strategies are much needed in many of the world's companies.

Essay Doctorate

Apple's product development strategy and supplier relations in China

China and Apple seem to have experienced a love relationship which is no surprise since Apple's products, although ‘designed' in California, are mostly produced in China. As recent as August, 2012, Canalys indicated that China accounted for 27 percent of global smartphone shipments overall in the quarter, compared with 16 percent for the U.S. (CNN Money). Apple's relations with suppliers are, however, more pessimistic. Apple's code of conduct in 2007 determined that "working conditions in Apple's supply chain are safe, that workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible" (Duhigg & Burboza, January 25, 2012) The reality, however, as evidenced by working condition within the Foxconn factory proved otherwise, and Apple's workers, despite slight and voiced improvement, are still paid paltry wages with horrendous working conditions that demand improvement. Apple's present situation may best be summed up as shades of gray. Apple and China have maintained something of their flourishing relationship, but Apple seems to slowing somewhat due to external conditions. These mostly include their exorbitant price for their iPhone which is causing China, for the first time, to prefer other companies as suppliers. As of the last quarter, Android sold 100 million quarterly smartphone shipments and shared that No. 1 spot with Samsung who boasted a 31 percent share of the market. Apple and Nokia meanwhile claimed second two spots. But Apple still seems to be going strong.

← Prev 1 2 3 … 65 158 Next →