Automobile and Consumerism
The automobile has completely revolutionized consumer culture. From being a novel invention that very few could afford to own, to becoming the number one purchased product in the United States, the automobile has not only changed the way that individuals travel independently, it has also altered the advertising industry. Advertising is the mechanism by which consumers are able to become aware of the products that are being made and sold (Pricken, 2004). This has in turn created a culture based on materialism and consumerism. Individuals are now purchasing items that are not necessarily essential, but they are presented in a way that allows consumers to believe that their lives would not be able to function appropriately without them. When it comes to the automobile, the techniques are no different. In modern, developed countries, the automobile is as common as having a bicycle. It is heavily relied on to…...
mlaReferences:
AAAA. (2013). Standards of Practice. American Association of Advertising Agencies. Retrieved from http://www.aaaa.org/about/association/pages/standardsofpractice.aspx .
BMWUSA. (Producer). (2012). Bmw 3 series - the close call. [Web Video]. Retrieved from http://www.youtube.com/watch?v=tOBU5dEUfVg
Cameronsfx. (Producer). (2008). Kate walsh extended cadillac cts commercial excel quality. [Web Video]. Retrieved from http://www.youtube.com/watch?v=4DfGknbfFYE
Horovitz, B. (2010, October 03). Marketers get creative targeting hard-to-reach college students . USA Today . Retrieved from http://usatoday30.usatoday.com/money/advertising/2010-10-03-marketing-to-college-students_N.htm
These force American car manufacturers to improve the quality of their products, to focus on developing more fuel-efficiency vehicles and to regain the population's loyalty to the national cars.
ibliography
Jones, R., quoting Lindland, R., American auto industry seen at a crossroads, MSNC, May 9, 2006, http://www.msnbc.msn.com/id/10642724/,last accessed on October 31, 2007
Environmental Implications of the Automobile, State of the Environment, Fact Sheet No. 93-1, published under the Authority of the Canadian Ministry of the Environment, 1993, http://www.ec.gc.ca/soer-ree/English/products/factsheets/93-1.cfm, last accessed on October 31, 2007
Carr, ., American vs. Japanese Fuel Economy for 2007 Cars, Daily Fuel Economy Tip, March 1, 2007, http://www.dailyfueleconomytip.com/?p=295,last accessed on October 31, 2007
Fuel Efficiency of American Cars Over the Past 32 Years, the Economist, October 3rd, 2007, http://www.economist.com/daily/chartgallery/displaystory.cfm?story_id=9891188,last accessed on October 31, 2007
Anderson, J., the Automobile Industry, Graduating Engineer, http://www.graduatingengineer.com/industryfocus/automotive2.html, last accessed on October 31, 2007
Lester, W., Poll hints of loyalty to American Carmakers, Associated Press, January 9, 2007,…...
mlaBibliography
Jones, R., quoting Lindland, R., American auto industry seen at a crossroads, MSNBC, May 9, 2006, accessed on October 31, 2007http://www.msnbc.msn.com/id/10642724/,last
Environmental Implications of the Automobile, State of the Environment, Fact Sheet No. 93-1, published under the Authority of the Canadian Ministry of the Environment, 1993, last accessed on October 31, 2007http://www.ec.gc.ca/soer-ree/English/products/factsheets/93-1.cfm ,
Carr, B., American vs. Japanese Fuel Economy for 2007 Cars, Daily Fuel Economy Tip, March 1, 2007, accessed on October 31, 2007http://www.dailyfueleconomytip.com/?p=295,last
Fuel Efficiency of American Cars Over the Past 32 Years, the Economist, October 3rd, 2007, accessed on October 31, 2007http://www.economist.com/daily/chartgallery/displaystory.cfm?story_id=9891188,last
Automobile Industry
"the foreign market has surpassed quality over the U.S. Automobile Industry"
The automobile industry is one of the biggest manufacturing industries of the 20th century and puts a severe impact on the economy of the nation. In Japan, a largest auto manufacturer of the world, the expression 10% industry is frequently used which indicates that the auto industry is involved in 10% of the total employment. As automobiles comprises of a broad range of materials and components, the automobile manufacturer is not capable of managing every manufacturing processes on its own. As it is seen that the impact of this industry is far reaching, and due to its extensive effect, the industry has been positioned as a strategic industry in a lot of nations. (Characteristics of the Auto Industry at the end of 21st century)
The scope of the motor industry is global which saw the dominance of America lasting from…...
mlaReferences
"Chairman' Message- Extracts" Retrieved from Accessed on 21 February, 2005http://www.gm.com/company/gmability/sustainability/reports/04/100_message/111_exec_state_chair.html
"CRR: Products- Efficiency and Emissions" (2004) Retrieved from Accessed on 21 February, 2005http://www.gm.com/company/gmability/sustainability/reports/04/400_products/470_eff_ove.html
"CRR: Products- Vehicle Safety" (2004) Retrieved from Accessed on 21 February, 2005http://www.gm.com/company/gmability/sustainability/reports/04/400_products/460_vehs_ove.html
Fujimoto, Takahiro; Takeishi, Akira. (June 2001) "Auto Strategy based on Lean Production" CIRJE Discussion Paper. Tokyo University. Retrieved from Accessed on 21 February, 2005http://imvp.mit.edu/papers/0001/fujimoto1.pdf
automobile industry and IT
Automobile Industry & Information Technology
The objective of this work is to discuss how three to five firms in the automobile industry and discuss how these firms utilize information technology for competitive advantage including the use of specific issues such as hardware, networks, software, CM, EP, and supply chains. Finally, this work will comment on the relative success or failure of the selected companies.
The work of W.C. Benton and Michael Maloni (2002) entitled "elationship Performance in the Automotive Supply Chain state that as globalization has increased which has been "ironically driven in part by ITZ, competition has increased at accelerated rates. Increased competition has led to firms focusing more on their core competencies becoming less and less on vertically integration. This focus has led to increased specialization within the firm, which drives the need for firms to outsource more of their non-core functions." (Benton and Maloni, 2002) Benton…...
mlaReferences
Ford Motor Company -- Case Study (nd) Mass Communication Study. Retrieved from: http://www.thecompanymarketing.com/masscommunication/ford-motor-company-case-study/
A Career in Ford Information Technology (2010) Ford.co.uk retrieved from: http://www.ford.co.uk/AboutFord/FordCareers/CareersTrainingAndApprenticeships/GraduateAndExperiencedProfessionals/InformationTechnology
Global Manufacturing Strategy Gives Ford Competitive Advantage (2010) Media.Ford.com. Retrieved from: http://media.ford.com/article_display.cfm?article_id=13633
GM Using Technology Enterprise -- Wide to Visualize Software Applications Before Development. 7 Oct 2008 IRISE. Retrieved from: http://www.irise.com/news/10_07_08.php
It was also during this time that more and more families were living in mobile home parks so, with their car, they could relocate at a much shorter notice. Harper's Magazine said of many of the new auto culture workers that their sense of community had been eroded somewhat by suburbia. When asked where their home was, some replied, "Do you mean where I was born, where I live now, where I lived a couple of years ago, where my folks live, or where I last voted?" (Schorr, 1958)
Greed and the Gas Pump (1976-1992) -- Automobiles changed with the time, the 1960s brought more and more imports from Europe and Japan, with the Volkswagon "Bug" even starring in its own movie series. As the Vietnam War ended, the Hippie generation faded, America faced a new, dual challenge with the automobile: imports were becoming even better and gas was getting more…...
mlaLovelock, J. (2000). Gaia: A New Look At Life on Earth. New York: Oxtord University Press.
Schorr, A. (1958, June). Families on Wheels. Harper's (216), pp. 71-5.
Seiler, C. (2008). Republic of Drivers: A Cultural History of Automobility in America. Chicago: University of Chicago Press.
Nation on heels: The Automobile Culture in America Since 1945, by Mark S. Foster. Specifically, it will contain a scholarly report on the book.
NATION ON HEELS
Nation on heels" is a comprehensive look at the varied history of the automobile in America. hile the book ostensibly covers the period in the auto's development from 1945 on, the author begins by "setting the stage" for the automobile's impressive history and impact on the United States by illustrating how horseless carriages came into being, and how the petroleum industry played such a large and lucrative part in the development of the first automobiles. He also includes other national and international developments that had important and lasting effects on the auto industry, from development of a national Interstate highway system, to orld ar II and the growth of suburbia and commuting after the war. Other influences on the automobile, such as mass transit,…...
mlaWorks Cited
Foster, Mark. S. A Nation on Wheels: The Automobile Culture in America Since 1945. Belmont, CA: 2003.
Marketing Techniques That the Automobile Industry Uses on the Internet
The purpose of this discussion is to provide an analysis of the various marketing techniques that the automobile industry uses on the Internet. We will explore sites of automobile manufacturers and seek to understand how car manufacturers use marketing strategies to attract customers. Our investigation will also reveal the best and worst Internet sites that the industry has to offer.
The advent of the Internet has created a new breed of consumers who expect high quality service at very low prices. The automobile industry has recognized this trend and various manufacturers and dealers have opened up shop online. The websites of various manufacturers and dealers allow the consumer to see the makes and models available and the retail price of the car. This leads to a well-informed consumer that will not be taken advantage of when they arrive at the dealership. Mike…...
mlaBibliography
Bentley. http://www.bentleyboys.com/
Daimler Chrysler. http://www.daimlerchrysler.com/
Daewoo. http://www.daewoo.com/
Market Segmentation Analysis
The automobile industry is the fastest growing sector in India. Growth in consumption patterns has encouraged tremendous improvement in manufacturing sector and the auto industry has been growing at a rapid pace recording "over 2.06 million four-wheelers (passenger cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as jeeps), and over 9 million two-and-three wheelers (scooters, motorcycles, mopeds, and three wheelers) - in 2006-07." (SBH India, 2008)
But since there is no special segmentation technique, we can only segment the market on the basis of size and price of automobiles. There are yet to emerge more sophisticated techniques involving psychographics and other behavioral parameters. Following are some of the available segments in the automobile sector:
Utility cars and other off-road vehicles: examples: Maruti Gypsy, Mahindra Armada, Tata Sumo. Tata Nano
Economy segment is one where cars are priced at less than $13,000 and examples include Ambassador, Premier Padmini, Maruti 800.
3.…...
mlaReferences
India Automotive Industry Compiled by: SBH India New Delhi, April 2008
GAIL INDIA LIMITED Accessed online 28th March 2011 http://www.gailonline.com/gailnewsite/mediacenter/reportsautoindustry.html
automobile Market conversations and trend is often dominated by branding. Toyota as a brand, has redefined the automobile market. In the year 2010, Toyota's category has made it dominant of the world market commanding 11% of the market share (OICA, 2010). Toyota as a brand is well positioned in the market and perceived as the maker of fuel-efficient models, with Corolla becoming one of America's favorite compact cars. Toyota has continually built new product categories for newly discovered needs in the automobile market.
After World War II, Toyota was focused on making cars as opposed to war machinery and buses. It came up with model SA in 1947 (SoftNews NE, 2008). This model, referred to as "Toyopet" became popular and the name was later used to refer to all sedan models. This was one of the earliest communication strategies adopted by Toyota. Toyota built on this to launch a more…...
mlaReferences
Clive, M. a. (2003). Building Brand Loyalty by Improving the Customer Experience. Oracle Corporation online catalog, 33.
Duncan. (2011, October 20). Toyota Camry is Ready. Are You? Retrieved from http://theinspirationroom.com/daily/2011/toyota-camry-is-ready-are-you/
Ford Motor Company. (2011). Ford Launches New A Campaign Targeting African-Americans. Retrieved from www.ford.com: http://media.ford.com/article_display.cfm?article_id=33086
Jack Yan and Associates. (2002). Brand attittude of Automobiles. Retrieved from www.jyanet.com.
Automobile Risk Avoidance Aptitude
Studies of reaction times have been of interest to a wide variety of people for several centuries. Among one of the industries that stands to benefit the most from a more comprehensive understanding of reaction times is the automobile insurance industry, which charges customers premiums based on the risk that they might get into an accident. There is reason to believe that this propensity is directly correlated to reaction time. hereas in simple reaction time experiments, there is only one stimulus and one response, in choice reaction time experiments, the user must give a response that corresponds to the stimulus. This system most closely resembles that of driving. Insurers have found that reaction time is determined as the time required for a driver to perceive a hazard and apply the brakes or turn the steering wheel. As a result, reaction time tests used to measure driving…...
mlaWeiss, A.D. 1965. The locus of reaction time change with set, motivation, and age. Journal of Gerontology 20: 60-64.
Welford, A.T. 1980. Choice reaction time: Basic concepts. In A.T. Welford (Ed.), Reaction Times. Academic Press, New York, pp. 73-128.
Woodworth, R.S. And H. Schlosberg. 1954. Experimental Psychology. Henry Holt, New York.
Automobile Drivers be Prohibited from Using Cellular Telephones?
Although penalties vary according to jurisdiction, driving while intoxicated is against the law in all of the 50 states because the practice is known to be dangerous to the perpetrator as well as the general public. Similarly, studies have shown time and again that driving while talking on a cellular telephone or using these devices to text others is as dangerous as driving while intoxicated, but the practice remains legal throughout most of the United States. In response to these trends, though, the federal government along with a growing number of states, have enacted laws that prohibit drivers from using their cellular telephones for texting, but the regulation of cellular telephone use for other purposes largely remains unregulated. Although the case can be made that texting involves far more distraction than simply talking on a cellular phone, the fact remains that anything…...
mlaReferences
Gozzi, R. (2008). The cell phone zone. et Cetera, 65(4), 382-383.
Considering Cell Phone Bans. Contributors: Morgan O'Rourke - author. Magazine Title: Risk Management. Volume: 51. Issue: 10. Publication Date: October 2004. Page Number: 9
Owen, D.G. (1995). Philosophical foundations of tort law. Oxford: Clarendon Press.
Passen, S. (2010). Commercial drivers prohibited from using cell phones while driving. Passen Law Group. Retrieved from / commercial-drivers-prohibited-cell-phones-driving.http://www.passenlaw.com/blog/brain-injury-law
Industry Analysis Automobile and Motorcycle Manufacturers
A select few companies throughout the history of American capitalism have become iconic figures that are synonymous with the products they sell, and the Harley-Davidson Motor Company has successfully accomplished this rare feat, engraining the moniker "Harley" in the global lexicon as the emblem of premium motorcycles. While today's generation may consider Harley-Davidson to be a monolith without legitimate competition from domestic motorcycle manufacturers, a careful study of the company's history demonstrates the wide array of difficulties which were encountered over more than a century of operation. Harley-Davidson emerged from the Great Depression as one of only two American motorcycle manufactures to maintain operations, despite experiencing significant struggles during this era of forced fiscal restraint. After weathering the first of several intra-industry storms and surviving the Great Depression, in under two decades Harley-Davidson had become the largest motorcycle manufacturer in the world, producing more than…...
mlaReferences
Baye, M.R. (2010). Managerial economics and business strategy. 7th ed. New York:
McGraw-Hill/Irwin.
Elci, C. (2012). Managerial economics: Topic briefs. 3rd ed. London: London South Bank
"Harley-Davidson History Timeline." (2013). Harley-Davidson Motorcycle Company.
1920s / Automobile & Modern Advertising
Perhaps the most famous American novel of the 1920s, The Great Gatsby by F. Scott Fitzgerald, contains two memorable images. One is the vast billboard by a car repair shop, with a pair of "blue and gigantic" eyes looking through eyeglasses -- it is an advertisement for a professional optometrist, Dr. T.J. Eckleburg. The other is the yellow car that leads to the novel's tragic climax -- when the car strikes and kills the wife of the owner of the auto repair shop, he takes revenge by killing the car's owner, Gatsby, even though he was not the driver. Although the giant advertisement and the fatal automobile are central to the plot of Fitzgerald's 1925 novel, what is astonishing to recollect is how new and revolutionary both advertising and automobiles were for American life in that decade. It is worth considering how these two suddenly…...
mlaReferences
Norton, MB; Kamensky, J; Sherriff, C; et al. (2014). A people and a nation: A history of the United States. Independence: Cengage Advantage Books.
Automobile on American Society
There is perhaps no other invention during the twentieth century that had such a profound impact on American society than the automobile. It has become an intricate part of American culture. For many, it is a status symbol of wealth. For others, they believe that the car they drive defines their personality. While for still others, it is simply a means of getting from one location to another. However, no matter how one defines what the automobile symbolizes, it has become an important part of American society and culture.
Before the automobile, people traveled across land by horse or by train, thus living within distance of a train station was important, and the livery stable was one of the most important businesses, much as gas stations are today.
Livery stables often served as an inn for travelers to rest and provided a place to rest or board his…...
mlaKay, Jane Holtz. "Hell on wheels." Planning. January 01, 1994. Retrieved October 28
Kay, Jane Holtz. "Hell on wheels." Planning. January 01, 1994. Retrieved October 28
Kay, Jane Holtz. "Hell on wheels." Planning. January 01, 1994. Retrieved October 28
Employment rates in the AUTOMOBILE industry from 2007 to 2011
The automobile industry is one of the largest employers of labor in the United Sates employing approximately 880,000 workers, which is about 6.6% of U.S. manufacturing workforce. Overall workforce in the automobile industry includes those working in the assembly plants and motor vehicle manufacturing sectors. Despite the job contribution of the U.S. automobile industry, recent economic decline in the United States has led to the decline in the auto market shares making the major automobile companies working below capacities. Since the beginning of the decade, the automobile industry has laid off approximately 435,000 workers which amount to the 3.3% of all manufacturing jobs in 2008. (Platzer, & Harrison, 2009).
The objective of this paper is to discuss the U.S. employment rates of automobile industry from the second quarter of 2007 to second quarter 2011.
Employment rates in AUTOMOBILE industry from 2007 to 2011
"North…...
mlaReferences
Bureau of Labor Statistics, (2011). Automotive Industry: Employment, Earnings, and Hours. U.S. Department of labor.
International Trade administration (2010). On the Road: U.S. Automotive Parts Industry Annual Assessment. Office of Transportation and Machinery U.S. Department of Commerce.
Platzer, M.D. & Harrison, G.J. (2009). The U.S. Automotive Industry: National and State Trends in Manufacturing Employment. Congressional Research Service
Thompson, M.F. & Merchant, A.A. (2010). Employment and Economic Growth in the U.S. Automotive Manufacturing Industry: Indiana Business Review: 10-17
Looking at how cars were invented and reality quickly became the go-to transportation method for much of the world is fascinating. While the automobile was invented in Germany and France, Henry Ford, who mastered automation and the mass production of cars, probably deserves much of the credit for the automobile’s early successes. In fact, Ford’s focuses on wages and affordability probably deserve credit for the rise of the American middle class, suggesting that the history of the automobile and the history of the middle class are inextricably intertwined.
I. Introduction
A. Precursors....
The Roaring Twenties: A Catalyst for Social Transformation
The Roaring Twenties, a vibrant and transformative decade that unfolded after the cataclysmic horrors of World War I, witnessed an unprecedented surge in cultural movements that profoundly impacted society's entrenched views on traditional norms and values. These movements challenged established conventions, promoted individualism, and fostered a spirit of liberation that reverberated throughout the social fabric.
The Rise of Modernism
Modernism, a multifaceted movement encompassing art, literature, and design, emerged as a radical departure from the ornate and sentimental past. Modernist artists favored abstract forms, geometric shapes, and fragmented perspectives, seeking to break free from traditional....
1. The Evolution of the Automobile Industry: From Horseless Carriages to Electric Vehicles
2. The Impact of Automobiles on Modern Society: Transportation Revolution or Environmental Hazard?
3. Automotive Safety: Innovations and Challenges in Creating Safer Cars
4. The Role of Autonomous Vehicles in Shaping the Future of Transportation
5. The Economics of Owning a Car: Calculating Costs and Benefits
6. Car Culture and Identity: Exploring the Symbolism of Automobiles in Popular Culture
7. The Environmental Consequences of Automobile Emissions: Can Electric Cars Save the Planet?
8. The Psychology of Car Preferences: Exploring the Factors that Influence Car Buying Decisions
9.....
The Technological Revolution in Transportation and Communication
Technology has played a profound role in shaping the evolution of transportation and communication methods, transforming them from rudimentary means of travel and exchange into the sophisticated systems we rely on today. This technological revolution has dramatically altered the way we connect with others, explore the world, and conduct our daily lives.
Transportation
Steam Engine: The invention of the steam engine in the 18th century marked a pivotal point in transportation history. It enabled the development of steam-powered trains, ships, and automobiles, revolutionizing both long-distance travel and the movement of goods.
Internal Combustion Engine: The....
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