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Apple
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What is Apple?

Apple Inc. is one of the most studied corporations in business and technology education, appearing frequently in courses covering marketing, operations management, finance, and strategic analysis. Its position as a global leader in consumer electronics — spanning products like the iPhone, Mac computers, and related services — makes it a compelling subject for examining how innovation, branding, and corporate strategy interact in competitive markets. Students are drawn to Apple because it illustrates real tensions between creativity and operational efficiency, premium pricing and mass-market reach, and internal development versus outsourcing decisions.

The papers archived on this topic approach Apple from several distinct angles. Strategic frameworks appear prominently, including PESTLE analysis of Apple's macro-environment, SWOT analysis of the Apple brand, and the 4 C's model covering company, competition, collaborators, and customers. Financial perspectives surface through ratio analysis and stock comparisons, such as contrasting Apple with Altria. Marketing angles include integrated communications planning and promotional activity analysis. Operational questions are also addressed, notably Apple's make-versus-buy decision and broader operations management strategy, while product-focused work examines specific releases like the iPhone 3G.

A strong essay on Apple benefits from a clearly scoped thesis rather than a general survey of the company's history. Evidence drawn from financial data, documented product strategies, or established business frameworks tends to carry more weight than broad claims about innovation or brand loyalty. When applying models like SWOT or PESTLE, the most effective papers connect each analytical point back to a central argument about Apple's competitive position or strategic direction — the common pitfall is producing a descriptive checklist instead of a genuinely analytical piece.

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Paper Undergraduate

Mark Bittman's argument against prioritizing organic food over healthy eating

Bittman, Mark. "Eating Food That's Better for You, Organic or Not." Week in Review. New York Times March 21, 2009. March 27, 2009.

Essay Doctorate

The institution-based view as a complementary strategy framework in international business

This paper is about the institution based view of international business (IB) strategy. A paper on the work is reviewed for the quality of its arguments. These are assessed against other international business strategy journal articles, including those on the resource based view and the industry based view. The institution based view holds its own.

Essay Doctorate

Google's business model, organizational structure, and strategic opportunities

This is a full-scale paper on Google's strategy. It's all here – financial analysis, SWOT, five forces, value propositions, industry analysis, BCG Matrix, recommendation, everything. The leadership of the company, its culture and its performance measures are all discussed. The recommendations naturally take into account the full analysis that was done.

Paper Doctorate

Cloud computing's societal impacts on privacy and ubiquity

The paper looks at the concept of technology and how it influences the way we conduct our daily businesses. It focuses on cloud computing in particular and how this technological advancement has had an impact on the contemporary society. Among the covered impacts are privacy, ubiquity, economy, reduced waste, developmental aspects and even the effect on individuals.

Paper Doctorate

Virtual field trip to the Computer History Museum

After having taken a virtual field trip to the Computer History Museum in Mountain View, CA (http://www.computerhistory.org/) over the last week from home via the Internet, an appreciation of how interconnected and integrated the areas of mathematics, physics, electronics and the current state of computing and the Internet are today. The website is excellently designed to provide for drill-down on specific content areas and the history of technologies that support computing today, in addition to showing the unique aspects of software, the Internet and ground-breaking research by Google (Computer History Museum). The curators of the Computer History Museum have created excellent online materials for those who are taking a virtual field trip. The map to the right shows the entire museum including the specific locations of exhibits that are also provided online. After having looked at several museums online, this specific one was chosen for the virtual field trip.

Research Paper Undergraduate

Symbolic representations in Apache puberty ceremonies and cross-cultural comparisons

Farrer profusely described in her book (Thunder Rides a Black Horse) the symbolic elements used by Apaches during the puberty ceremony. Identify and describe some of those symbols and compare them with symbols used in…

Research Paper Undergraduate

RSS feeds as a critical component of communications strategy

¶ … RSS Feeds in Customer and Public Relations

Paper Undergraduate

Investor risk tolerance assessment and stock valuation analysis

In general, do you consider yourself to be a risk-taking person?

Paper Doctorate

Google's business strategy, vision, and competitive position in search

1. The vision that Google focuses its activity on is represented by developing Internet search services that would lead to gaining loyal followers among most Internet users. The mission of the company consists in organizing a rather infinite amount of information on the Internet. The principles that Google relies on are represented by: focusing on the user, focusing on a reduced number of activities that the company can work on continuously improving, fast services, democracy on the web, providing information through wireless services, and others

Essay Doctorate

ERG and Herzberg's motivational theories in Steve Jobs' Apple

This paper analyzes how the career and the products of Steve Jobs both epitomize motivational theories known as ERG theory and Herzberg's Two-Factor Theory. Beyond functionality, self-actualization and relatedness needs must be satisfied for true fulfillment.

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