Brand
Essays

Internet social media gives new and different useful information to businesses. In at least 9 aspects, Internet social media has revolutionized business communications. Consequently, though some argue against the efficacy of Internet social media, the potential for revolutionizing business lies in the communications revolution caused by Internet social media.

Wajcman (2002) criticizes much of the literature on technological change as being implicitly, even if unintentionally, couched in technological determinism, itself based on assumptions that technology is driven by the…

¶ … Higher Health Care Costs on Businesses

Brett Flayton, CEO of Flayton Electronics, is facing the most critical crisis of his career when it is discovered that 1,500 of 10,000 transactions have been compromised through an unprotected wireless link in the real-time inventory management system. Brett has to evaluate his obligation to let customers know of the massive leak of private data, define a communication strategy that would notify customers across all states of the potential security breach, and also evaluate the extent to which the Flayton Electronics' brand has been damaged in the security breach. In addition, steps that the company can take in the future to avert such a massive loss of customer data also needs to be defined and implemented. Assessing the Obligations to Customers Versus Keeping It Quiet Ethically, Brett Flayton has a responsibility to tell the customers immediately of the security breach (Sanderson, 2011). How he chooses to sequence the communicating of the breach to customers has clear implications on the ongoing investigation by the security service. It will also have a major impact on the ability to completely solve the firewall situation, determine if it was negligence or if in fact the company was hacked, and whether those responsible have greater control than the senior management team at Flayton Electronics realize. In all data breaches there are major impacts on profitability and long-term viability of a business (Gatzlaff, McCullough, 2010). The costs associated with a data breach, both directly and indirectly, can cripple a business. Worse still, not responding at all and being seen as trying to cover it up can virtually assure a business will not be trusted anymore. Brett, the CEO, must decide if this risk is worth taking or not, and whether disclosing the information to customer's would lead to the investigation being compromised. The also has to consider how pervasive the potential link is as well. Based on these considerations and the potential that customer's credit cards are being used without their knowledge, he needs to make a statement immediately. Before making the statement however he needs to contact Experian, Transunion and Equifax, the three top credit reporting agencies, and tell them the credit cards numbers that have been breached. He also needs to pay for lifetime monitoring for all credit cards and identities of those affected, offering it to the victims of the theft at no charge if they choose to enroll. He needs to move beyond just protecting his company to actively protecting his customers too, no matter what the cost.

¶ … marketing strategies of Toyota Motor Corporation. The writer explores the marketing strategies used in the U.S. And Japan and discusses why the market in China may be more receptive to the strategies used in the…

The Jungle provides us with a portrait of the immigrant experience and how it contrasts sharply with the hope of the American Dream. The American Dream is something that inspires millions because the very thought of it…

The MSS Hotel is in the process of examining their recruitment, selection and placement processes. The company has an established process, but feels the current economic environment is a good opportunity to revisit the…

This paper discusses the recruitment process from an organizational and applicant perspective and explains how the principles of organizational psychology can be used in the recruitment process. Subsequently, this paper describes the concept of organizational socialization and explains how the principles of organizational psychology can be applied to organizational socialization.

This research study introduces a comprehensive conceptual framework of customer loyalty within the retail sector. It emphasizes on the perceived loyalty amongst fast moving consumer goods and attempts to explore the…

¶ … religion shaped development of colonial society in 1740s New England, Chesapeake, and the Mid-Atlantic. Religion shaped development in these areas in a wide variety of ways, and the most important religious…