Advertising Essays (Examples)

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Are You Spending Too Much on Ads

Words: 3016 Length: 9 Pages Document Type: Essay Paper #: 24694846

Advertising Q’s
What does it mean to say that “money is invested in advertising?” Is all advertising an investment? Illustrate.
When one says that “money is invested in advertising” it quite literally means that money is invested in producing ads. For example, as Olson (2001) points out, the cost of producing a 30-second TV spot is roughly half a million dollars. That’s a lot of money for one commercial—but major corporations will typically spend millions, if not billions on advertising every year. Today, advertising has moved into the digital sphere as well, with billions more being invested in online marketing (Edelman, Ostrovsky & Schwarz, 2007). Companies competing in the marketplace have to do something to stand out, to differentiate themselves (Trout & Rivkin, 2006).
One can invest in advertising in more ways than one, however—i.e., it’s not all about how much money is put up. To advertise effective, a company…… [Read More]

References

Barry, T. E., & Tremblay, R. L. (1975). Comparative advertising: perspectives and issues. Journal of Advertising, 4(4), 15-20.

Edelman, B., Ostrovsky, M., & Schwarz, M. (2007). Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review, 97(1), 242-259.

Freitas, E. S. L. (2016). Crude and Taboo Humour in Television Advertising: An Analysis of Commercials for Consumer Goods. In Taboo Comedy (pp. 173-189). Palgrave Macmillan, London.

Jones, E. M. (2000). Libido dominandi: Sexual liberation and political control. South Bend, IN: St. Augustine’s Press.

Kornel, A. (2018). Making Do. In Spinning into Control (pp. 95-112). Palgrave Macmillan, New York.

Olson, D. (2001). Principles of measuring advertising effectiveness. Retrieved from https://www.warc.com/content/paywall/article/amachic/principles_of_measuring_advertising_effectiveness/82075

Tavukçuo?lu, R. T. (2018). Word-of-Mouth Marketing. In Marketing Management in Turkey (pp. 321-349). Emerald Publishing Limited.

Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.

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Effects of advertisement type and mode of presentation on ability to recall

Words: 1825 Length: 7 Pages Document Type: Essay Paper #: 467760

The advertising and marketing sectors have seen the use of novel tools like cell phones, computer network, internet and computerized games in the modern eras. The effects of such novel tools as well as the explosion of broadcasting stations has led to stiff rivalry within the current advertising sector. Moreover, diverse broadcasting networks have to contend with redundancy in the conventional methods of advertising they used previously due to the disintegration of the consumers, market overload as well as reduced consumer focus. This has forced the broadcasting fraternity and stakeholders to devise methods geared towards product familiarization through various presentation mediums that encourage product cognizance as well as advertising memory recall techniques to facilitate ingenuity in product delivery. Without a doubt, the marketing sector has forever endeavored to reduce the lack of focus from consumers (Arrazola, de Hevia and Reinares, 2016). 

As such, it is pertinent for the advertising experts…… [Read More]

References

Angell, R., Gorton, M., Sauer, J., Bottomley, P., & White, J. (2016). Don’t Distract Me When I’m Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition. Journal of Advertising, 45(2), 198–210. https://doi-org.proxy-library.ashford.edu/10.1080/00913367.2015.1130665

Arrazola, M., de Hevia, J., & Reinares, P. (2016). Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis. Journal of Media Economics, 29(4), 153–166. https://doi-org.proxy-library.ashford.edu/10.1080/08997764.2016.1239621 

Blake, A. B., Nazarian, M., & Castel, A. D. (2015). The Apple of the mind’s eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo. The Quarterly Journal of Experimental Psychology, 68(5), 858–865. https://doi-org.proxy-library.ashford.edu/10.1080/17470218.2014.1002798


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Applying the Promotion Blend to Real World Products and Services

Words: 2231 Length: 9 Pages Document Type: Essay Paper #: 25052962

Selected Marketing Questions and Answers
Although views differ about optimal strategies, there is a near universal consensus that effective marketing practices are the lifeblood of any commercial operation (Rasul, 2018). The purpose of this paper is to provide timely and informed answers to a series of guiding questions concerning marketing and promotion methods. The paper begins by briefly explaining the nature of the three basic promotion methods and continues with a discussion concerning the three basic objectives to the four jobs (AIDA) of promotion and a salient example. Finally, an explanation concerning how an understanding of the adoption process would help develop a promotion blend is followed by a summary of the research and important findings concerning the foregoing issues in the conclusion.
Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
Personal selling. This…… [Read More]

References

Chandra, N. (2014, October 27). Five stages to consumer adoption process. WeLink. Retrieved from https://welink.com/blog/2014/10/27/the-consumer-adoption-process-never-changes/.

Collins, S. & Schumacher, J. (2009, October). Unleashing the partnership marketing opportunity: Create better products and more effective marketing campaigns at lower cost. CRM Magazine, 9(10), 56.

Gilligan, C. & Wilson, R. M. (2009). Strategic marketing planning. London: Routledge.

Higgins, B. (2014, October). Brand: What really defines your brand? ABA Banking Journal, 106(10), 16-20.

Khan, S. & Rohi, S. (2013, April). Investigating the factors affecting youth brand choice for mobile phones purchase. Management & Marketing, 8(2), 369-371.

Lorenzo-Romero, C. & Alarcón-del-Amo, M. (2014, January). Determinants of use of social media tools in retailing sector. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 44-47.

Olumoko, T. A. & Abass, O. A. (2012, April). The role of personal selling in enhancing client satisfaction in Nigerian insurance market. Journal of Emerging Trends in Economics and Management Sciences, 3(2), 147-151.

Perrault, W. D. & McCarthy, J. (2002). Basic marketing: A global managerial approach. New York: McGraw-Hill.

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Motivating a Buyer to Take the Leap

Words: 725 Length: 2 Pages Document Type: Essay Paper #: 95752193

In this day and age, you cannot live without a smartphone. Sure, it is possible to live day to day without one. However, when you realize everything that you could or should be doing with a smartphone in your life, you will forever wonder why you ever resisted getting and keeping one. Now or in the future, smartphones will be used to spend money, unlock doors, start your car, keep tabs on your home’s security, turn your lights on or off, present your flight boarding pass, present entertainment venue or sports event tickets, find you vehicles in a big parking lot, get instant weather alerts about an impending storm, schedule your DVR to record a show you can’t miss, see your new grandchild live even if they are miles and miles away, connect with other people around the world or any number of other things. Life can be satisfying and…… [Read More]