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Effects of Advertisement Type and Mode of Presentation on Capability to Remember
Words: 2265 Length: 8 Pages Document Type: Research Paper Paper #: 83713758
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The advertising and marketing sectors have seen the use of novel tools like cell phones, computer network, internet and computerized games in the modern eras. The effects of such novel tools as well as the explosion of broadcasting stations has led to stiff rivalry within the current advertising sector. Moreover, diverse broadcasting networks have to contend with redundancy in the conventional methods of advertising they used previously due to the disintegration of the consumers, market overload as well as reduced consumer focus. This has forced the broadcasting fraternity and stakeholders to devise methods geared towards product familiarization through various presentation mediums that encourage product cognizance as well as advertising memory recall techniques to facilitate ingenuity in product delivery. Without a doubt, the marketing sector has forever endeavored to reduce the lack of focus from consumers (Arrazola, de Hevia and Reinares, 2016).
As such, it is pertinent for the advertising experts…

Vianna, M. R., Izquierdo, L. A., Barros, D. M., Walz, R., Medina, J. H., & Izquierdo, I. (2000). Short- and long-term memory: Differential involvement of neurotransmitter systems and signal transduction cascades. Anais da Academia Brasileira de Ciências. 72 (3).
Wolfe, J. M. (1998). Visual memory: What do you know about what you saw? Current Biology, 8, R303–R304. doi:10.1016/s0960-9822(98)70192-7

 

Are You Spending Too Much on Ads
Words: 3016 Length: 9 Pages Document Type: Essay Paper #: 24694846
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Advertising Q’s
What does it mean to say that “money is invested in advertising?” Is all advertising an investment? Illustrate.
When one says that “money is invested in advertising” it quite literally means that money is invested in producing ads. For example, as Olson (2001) points out, the cost of producing a 30-second TV spot is roughly half a million dollars. That’s a lot of money for one commercial—but major corporations will typically spend millions, if not billions on advertising every year. Today, advertising has moved into the digital sphere as well, with billions more being invested in online marketing (Edelman, Ostrovsky & Schwarz, 2007). Companies competing in the marketplace have to do something to stand out, to differentiate themselves (Trout & Rivkin, 2006).
One can invest in advertising in more ways than one, however—i.e., it’s not all about how much money is put up. To advertise effective, a company…

References
Barry, T. E., & Tremblay, R. L. (1975). Comparative advertising: perspectives and issues. Journal of Advertising, 4(4), 15-20.
Edelman, B., Ostrovsky, M., & Schwarz, M. (2007). Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review, 97(1), 242-259.
Freitas, E. S. L. (2016). Crude and Taboo Humour in Television Advertising: An Analysis of Commercials for Consumer Goods. In Taboo Comedy (pp. 173-189). Palgrave Macmillan, London.
Jones, E. M. (2000). Libido dominandi: Sexual liberation and political control. South Bend, IN: St. Augustine’s Press.
Kornel, A. (2018). Making Do. In Spinning into Control (pp. 95-112). Palgrave Macmillan, New York.
Olson, D. (2001). Principles of measuring advertising effectiveness. Retrieved from https://www.warc.com/content/paywall/article/amachic/principles_of_measuring_advertising_effectiveness/82075
Tavukçuo?lu, R. T. (2018). Word-of-Mouth Marketing. In Marketing Management in Turkey (pp. 321-349). Emerald Publishing Limited.
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.

Valiant
Words: 2450 Length: 8 Pages Document Type: Marketing Plan Paper #: 95871630
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Company Description
Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant Marketing will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.…

Effects of advertisement type and mode of presentation on ability to recall
Words: 1825 Length: 7 Pages Document Type: Essay Paper #: 467760
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The advertising and marketing sectors have seen the use of novel tools like cell phones, computer network, internet and computerized games in the modern eras. The effects of such novel tools as well as the explosion of broadcasting stations has led to stiff rivalry within the current advertising sector. Moreover, diverse broadcasting networks have to contend with redundancy in the conventional methods of advertising they used previously due to the disintegration of the consumers, market overload as well as reduced consumer focus. This has forced the broadcasting fraternity and stakeholders to devise methods geared towards product familiarization through various presentation mediums that encourage product cognizance as well as advertising memory recall techniques to facilitate ingenuity in product delivery. Without a doubt, the marketing sector has forever endeavored to reduce the lack of focus from consumers (Arrazola, de Hevia and Reinares, 2016). 

As such, it is pertinent for the advertising experts…

References
Angell, R., Gorton, M., Sauer, J., Bottomley, P., & White, J. (2016). Don’t Distract Me When I’m Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition. Journal of Advertising, 45(2), 198–210. https://doi-org.proxy-library.ashford.edu/10.1080/00913367.2015.1130665
Arrazola, M., de Hevia, J., & Reinares, P. (2016). Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis. Journal of Media Economics, 29(4), 153–166. https://doi-org.proxy-library.ashford.edu/10.1080/08997764.2016.1239621 
Blake, A. B., Nazarian, M., & Castel, A. D. (2015). The Apple of the mind’s eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo. The Quarterly Journal of Experimental Psychology, 68(5), 858–865. https://doi-org.proxy-library.ashford.edu/10.1080/17470218.2014.1002798

Marketing Communications
Words: 1899 Length: 6 Pages Document Type: question answer Paper #: 89093366
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Marketing
Integrated Communications and Direct (Digital) Marketing (Chapter 14, 15 and 17)
1. Define/compare the five elements of the promotion mix. Give examples of each. What is AIDA? In designing a promotion mix strategy, discuss when in the purchase behavior cycle (using AIDA) it is best to use each of the promotion tools
The five elements of the promotion mix are: i) advertising – raising awareness such as through mass media adverts; ii) public relations – promoting goodwill such as offering sponsorships to needy students, iii) sales promotion – marketing through discounts and incentives such as free gifts, iv) direct marketing – marketing directly to a customer such as sending personalized messages, and v) direct marketing – promotion through sales representatives. The AIDA is a four-step model that explains the cognitive processes involved in the making of purchase decisions. The AIDA purchase cycle includes awareness, interest, desire and action. Awareness…

References
Kotler, P., & Armstrong, G. (2017). Principles of Marketing (17th ed.). Upper Saddle River, NJ: Prentice Hall.

Applying the Promotion Blend to Real World Products and Services
Words: 2231 Length: 9 Pages Document Type: Essay Paper #: 25052962
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Selected Marketing Questions and Answers
Although views differ about optimal strategies, there is a near universal consensus that effective marketing practices are the lifeblood of any commercial operation (Rasul, 2018). The purpose of this paper is to provide timely and informed answers to a series of guiding questions concerning marketing and promotion methods. The paper begins by briefly explaining the nature of the three basic promotion methods and continues with a discussion concerning the three basic objectives to the four jobs (AIDA) of promotion and a salient example. Finally, an explanation concerning how an understanding of the adoption process would help develop a promotion blend is followed by a summary of the research and important findings concerning the foregoing issues in the conclusion.
Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
Personal selling. This…

References
Chandra, N. (2014, October 27). Five stages to consumer adoption process. WeLink. Retrieved from https://welink.com/blog/2014/10/27/the-consumer-adoption-process-never-changes/.
Collins, S. & Schumacher, J. (2009, October). Unleashing the partnership marketing opportunity: Create better products and more effective marketing campaigns at lower cost. CRM Magazine, 9(10), 56.
Gilligan, C. & Wilson, R. M. (2009). Strategic marketing planning. London: Routledge.
Higgins, B. (2014, October). Brand: What really defines your brand? ABA Banking Journal, 106(10), 16-20.
Khan, S. & Rohi, S. (2013, April). Investigating the factors affecting youth brand choice for mobile phones purchase. Management & Marketing, 8(2), 369-371.
Lorenzo-Romero, C. & Alarcón-del-Amo, M. (2014, January). Determinants of use of social media tools in retailing sector. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 44-47.
Olumoko, T. A. & Abass, O. A. (2012, April). The role of personal selling in enhancing client satisfaction in Nigerian insurance market. Journal of Emerging Trends in Economics and Management Sciences, 3(2), 147-151.
Perrault, W. D. & McCarthy, J. (2002). Basic marketing: A global managerial approach. New York: McGraw-Hill.

Motivating a Buyer to Take the Leap
Words: 725 Length: 2 Pages Document Type: Essay Paper #: 95752193
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In this day and age, you cannot live without a smartphone. Sure, it is possible to live day to day without one. However, when you realize everything that you could or should be doing with a smartphone in your life, you will forever wonder why you ever resisted getting and keeping one. Now or in the future, smartphones will be used to spend money, unlock doors, start your car, keep tabs on your home’s security, turn your lights on or off, present your flight boarding pass, present entertainment venue or sports event tickets, find you vehicles in a big parking lot, get instant weather alerts about an impending storm, schedule your DVR to record a show you can’t miss, see your new grandchild live even if they are miles and miles away, connect with other people around the world or any number of other things. Life can be satisfying and…