The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company.
Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The company is weaker in Europe, has a small presence in large markets like Brazil, and is a non-factor in other emerging markets like South Africa. Thus, there is a lot of room for growth internationally.

Another opportunity that has presented itself is for Starbucks to apply its operational excellence to other businesses. Starbucks isn't a success because it brews the world's best coffee, it succeeds because it runs its stores very effectively. This is something that it hopes to apply to…...

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Works Cited:

Bhushan, R. (2012). We see Starbucks as third place between home and work. Times of India. Retrieved May 6, 2013 from http://lite.epaper.timesofindia.com

Fiegl, a. (2012). The last drop? Climate change may raise coffee prices, lower quality. National Geographic. Retrieved May 7, 2013 from  http://news.nationalgeographic.com/news/2012/11/121108-climate-change-coffee-coffea-arabica-botanical-garden-science/ 

No author. (2013). Starbucks buying out China partners. China Expat. Retrieved May 7, 2013 from  http://www.thechinaexpat.com/starbucks-buying-out-china-partners/ 

Porjes, S. (2011). Coffee market in the U.S. Packaged Facts. In possession of the author.

The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries.
3.2: Integrating Pricing strategy with branding strategy

ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will be able fix a convenient price to support its brand. The company will use extensive promotion for its product and services to make consumer understand the high value they will derive from buying the company product. By creating strong brand awareness, ATC will be able to influence customer to accept the price fixed for its product and services. In 2007, Apple was able to create strong band awareness for its product, and when Apple launched iPhone 8G version in 2007…...

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References

Cheskis, a.L. (2012). What's Your Brand. Internal Auditor: 58-62.

Clow, K.E. & Baack, D. (2007) Integrated Advertising, Promotion, and Marketing Communications, pp. 107. Prentice Hall PTR.

Clow, K.E. & Baack, D. (2010). Integrated Advertising, Promotion, and Marketing Communications, (Fourth Edition). Prentice Hall Pearson Education, Inc.

Douglas, S.P. & Nijssen, E.J. (1999). Global Branding Architecture: Development, Drivers and Design. Stern School of Business New York University.

Marketing Plan
Description of the Product

The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up significant characteristics from its terroir as well. The result is that there can be tremendous differences in beans from different parts of the world, or even from different farms within the same part of the world. For all of the world's major coffee companies, beans from all over the world are blended together and roasted with the objective of creating a uniform taste that can be replicated all over the world. All major competitors, from Nestle to Kraft to Starbucks,…...

There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in the Tablet PC market.
Market Position

The market position for the Firenze Tablet PC is based on its unique manufacturing strategy that provides every customer the opportunity to customize their tablet to unique requirements, while also being always connected to the Internet through EV-DO technology. As the only device that can support collaboration, communication and content creation in addition to consumption in two languages the Firenze is well-positioned to take advantage of the market dynamics in the Tablet PC market as shown…...

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References

Aaron Ricadela. (2009, February). Want a Wireless Plan with Your Netbook? Business Week (Online),

Apple, Investor Relations (2012). Investor Relations. Retrieved July 16, 2012, from Apple Investor Relations and Filings with the SEC Web site:  http://www.apple.com/investor/ 

Daye, D. (2007). Building a Global Brand: Branding Strategy Insider. Branding Strategy Insider. Retrieved August 1, 2012, from  http://www.brandingstrategyinsider.com/2007/01/building_a_glob.html 

Distribution Strategies. (n.d.). Welcome to InfoTrends Inc.. Retrieved August 1, 2012, from http://www.infotrends.com/public/Content/MRD/Projectdescriptions/distributionstrategies.html

Safety of participants;
2. Welfare of participants; and,

3. Quality of course offerings.

Critical Issues

The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun.

Marketing Strategy

Mission

The mission of the survival course instructions provided by the company is to provide all participants with the knowledge and tools they will need to improve their chances of surviving a natural or manmade disaster.

Marketing Objectives

The company's marketing objectives for the next year are to reach at least 10% of the target market as described below through low-cost marketing initiatives and campaigns.

Financial Objectives

The company's financial objectives are to increase cash flow by 50% by the end of 2014.

Target Markets

The survival courses provided by the company are not designed for the…...

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References

Baxter, K. (2010, December 3). 20 October 2010: The Gulf Technical and Safety Training

Centre runs survival courses for the oil and gas sector. Middle East Economic Digest,

54(49), 30-34.

Cravens, D.W. (2000). Strategic marketing 6th edition. New York: Irwin McGraw-Hill.

Marketing Plan for Coca-Cola
Marketing Plan for Coca Cola

Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries and 6 operating regions of the world. The daily consumption of Coke is almost 1.8 billion regular servings. ith its huge scale of operations and the greatest customer base, Coke has become the best seller soft drink brand in the world. The company's marketing strategies play an important role in strengthening its brand image and relationships with business partners and supply chain members. The company always keeps in view its target market, demographical factors, and market needs so that it…...

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Works Cited

Daily Finance. Adding Multimedia - The Coca-Cola Company Expands 5by20 Women's Economic Empowerment Initiative. Daily Finance, 26th November, 2012, Web. 26th November, 2012.

Doole, Isobel & Lowe, Robin. International marketing strategy: analysis, development and implementation, 5th Edition. London: Cengage Learning, 2008. Print.

Ferrell, O.C., & Hartline, Michael. Marketing strategy, 5th Edition. Mason, Ohio: South-Western Cengage Learning, 2011. Print.

Stokes, David & Lomax, Wendy. Marketing: a brief introduction, 1st Edition. [S.l]: Thomson, cop., 2008. Print.

Differentiating and Positioning:

Market positioning has been aided by agreements to utilize the great marketing and sales resources of Amazon.com. Infusium 23 is no exception and this strategy also includes more traditional Helen of Troy product lines such as curling irons and hair clippers. Product differentiation includes such aspects as an attractive sale price point of $7.99, an attractive new scent, redesigned bottles and better hair results (Gold, 2010). Price is a very important factor, as this consultant found out in a Google search on September 6, 2010. The second most popular search on the Google pull-down menu was for Infusium 23 coupons, even given the competitive price of the product currently. A great example of this can be found offered by algreens on not just Infusium 23, but related Helen of Troy products. The coupons bring the price down to a super low of $4.99 per bottle. Obviously, price is…...

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Works Cited:

Gibbs, David. (2010, July 11). earnings recap: helen of troy (hele) pops despite economic trojan war. Retrieved from  http://wallstcheatsheet.com/trading-markets/earnings-recap-helen-of-troy-hele-pops-despite-economic-trojan-war/?p=14240/ 

Gold, Grace. (2010, August 16). Infusium 23 relaunches under new ownership with focus on hair health. Retrieved from  http://www.stylelist.com/2010/08/16/infusium-23/ 

Helen of troy corporation. Retrieved from  http://www.fundinguniverse.com/company-histories/Helen-of-Troy-Corporation-Company-History.html 

Helen of troy fourth quarter conference call and year end conference call for 2009. (2009,

Marketing Plan
Company description

oyal line clothing was founded five years ago by tow Entrepreneurs, Nick Neumann and peter Jefferson. Nick is a holder of an undergraduate degree in marketing and has worked for a long period in the retail clothing industry. Jefferson on the other hand owned an adventure business but ended up selling this business to a person they were partnering with. Jefferson and Nick have been good friends from college and they decided to come up with a market line of clothing which was unique and at the same time having an appeal to outdoor enthusiasts. oyal line clothing is a reflection of the passion for outdoors that Nick and Jefferson hold. The company produces original T-shirts, fleece jackets, baseball caps and vests all with logos of different sports such as cycling, mountain climbing, horse riding, skating and so on. However each and every one of their items shows…...

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References

Arnold, D.(2003).Strategies for entering and developing international markets.Retrieved February 2,2014 from  http://www.ftpress.com/articles/article.aspx?p=101588 

Lavinsky, D.(2012). Marketing Plan Template: Exactly What To Include. Retrieved February 2, 2014 from  http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/ 

Csb.(2011).Writing a marketing plan.pg 65.Retrieved February 2, 2014 from  http://www.csb.uncw.edu/people/mallalieul/marketing%20plan.pdf

In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the Global Smart Card. Each card is loaded with HK$500 and will be topped up with $350 after the balance goes below zero."
Place: "To be known in the market place, the product will be distributed directly to its clients and consumers. And to be known internationally, one of the strategies that the product will utilize is going on a joint venture with distinguished distributor of the card, providing them with great offers, so as to market the product of the Global System. The company will also find…...

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References:

Longenecker, J.G., Moore, C.W., Petty, J.W., Palich, L.E., 2005, Small business management: an entrepreneurial emphasis, 13th edition, Cengage Learning, ISBN 0324226128

Proctor, T., 2000, Strategic marketing: an introduction, Routledge, ISBN 0415208114

Ries, a., Trout, J., 2001, Positioning: the battle for your mind, McGraw-Hill Professional, ISBN 0071373586

Smith, P., Berry, C., Pulford, a., 1999, Strategic marketing communications: new ways to build and integrate communications, 2nd edition, Kogan Page Publishers, ISBN 0749429186

As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product.
Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition for routers is so intense; that many companies are claiming they have the best products. At the same time, the primary customers for this kind merchandise are businesses. Where, they will more than likely purchase routers in bulk and at a time when they need to be replaced. When you put these different elements together, this means that customers will more than likely comparison shop and will evaluate the underlying strengths as well as weakness of each product. For rocade,…...

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Bibliography

Marketing -- Pricing. (2010). The Manager. Retrieved from:  http://www.themanager.org/Knowledgebase/marketing/Pricing.htm 

Penetration Pricing. (2010). Reference for Business. Retrieved from:  http://www.referenceforbusiness.com/small/Op-Qu/Penetration-Pricing.html 

O'Brien, B. (2010). Competing Against National Brands. Clean Link. Retrieved from: -- 10786http://www.cleanlink.com/sm/article/Competing-Against-National-Brands

Marketing Plan for New Product
Marketing Plan: Dove Anti-Dandruff Shampoo

Marketing is an incredibly important function for any company (McCarthy, Perreault, & Saphiro, 2002). Whether the company is a small, sole proprietorship or a large corporation like Unilever, proper marketing is what will set a company (and a product) apart and keep it fresh in the minds of consumers. In order to have good marketing, a company has to have a plan on which it can focus. That plan may need adjustment occasionally, but the most important thing is to get that plan started and moving forward. Once that has been done, a company can focus on getting the product to market and convincing people that they should buy it. In order to do that, the company must consider the 4 Ps - place, product, price, and promotion (Cateora & Graham, 2002). There are other issues that will also be addressed here,…...

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Bibliography

Cateora, P.R., & Graham, J.L., (2002). International marketing, 11th ed. New York: McGraw-Hill

Coughlan, R., & Connolly, T. (2001). Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225

McCarthy, K., Perreault J., & Saphiro, M. (2002). Basic marketing: A global-managerial approach. New York: McGraw-Hill

Pride, W.M. & Ferrell, O.C. (2003). Marketing. New York: Houghton Mifflin

Second, the reliability and ruggedized nature of the device needs to further be underscored to show that it is trustworthy and can still function even under adverse situations. Third, the ingenuity of the design and its creative use needs to be brought out more. The suction cup bracket is a case in point as is the continuous power saving feature of the SP-150 Solar Power Maintainer.
e-launch to All Sales Teams

One of the most common reasons that initial product introductions fail is the lack of confidence in the product by the sales force, or lack of awareness as to what it can accomplish for customers (Easingwood, Harrington, 2002). In the re-launch of the SP-150 Solar Power Maintainer both the direct and indirect sales teams need to be thoroughly trained on how to sell using benefits first. Extensive training materials are also necessary in addition to WebEx and other distance learning…...

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References

Easingwood, C., & Harrington, S. (2002). Launching and re-launching high technology products. Technovation, 22(11), 657-666.

Germann, F., Lilien, G.L., & Rangaswamy, a. (2013). Performance implications of deploying marketing analytics. International Journal of Research in Marketing, 30(2), 114.

Hauser, W.J. (2007). Marketing analytics: The evolution of marketing research in the twenty-first century. Direct Marketing, 1(1), 38-54.

Sommers, W.P., Nemec, J., & Harris, J.M. (1987). Repositioning with technology: Making it work. The Journal of Business Strategy, 7(3), 16-16.

Marketing Plan for Swagster
Swagster is a hybrid motorcycle cruiser that utilizes very little gas compared to the gas driven motorcycles. The cost of gas continues to increase, in most states in the United States in January 2011, the cost of gas is over $3.00 per gallon. According to the U.S. Energy Information (2011) the current cost for gas is about $90.30 per gallon which is high and it will continues to increase. The price of gas is one of the two biggest reasons for the high demand for hybrid transportation. Many scientist, environmentalist and concerned individuals are seeking transportation that is more environmentally friendly. Hybrid cars utilize far less gas, which is cheaper and better for the environment. Less carbon monoxide is released in the air, and fewer natural resources are utilized with hybrid transportation. According to the EPA today's motorcycle produce more harmful emission than a large sport utility…...

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References

Beintema, R. (2008). Suzuki Debuts all-new equator midsize pickup truck at 2008 Chicago auto show. Mississauga News. 1

Buche, T. (2008). The Mic Welcomes you to dealer expo 2008. Dealernews 44 (2) 116-117

EPA. (2003). In-depth information for motorcycle owners on EPA's New Emission Standards for Highway Motorcycles. United States Environmental Protection Agency. EPA420-045

Mahoney, P. (2007). Taking the roar out of the crowd: Hybrid Motorcycles. Future Technology. 79 (5) 98-100

Goals and Objectives

The primary objective of the assisted living facility is to provide a high quality of medical and support care to the maximum number of patients/consumers as is possible without experiencing a downturn in this quality of care, while maintaining a comfortable level of profitability for the facility's external stakeholders. The facility will become an asset to the hospital to which it is attached, rather than simply another branch of the larger hospital institution in need of the medical services this hospital provides. Along this same line, it is an objective of the facility to remain semi-independent in its operation and financial growth from the hospital at large; though financing and operations will be necessarily mixed for reasons of both practicality and efficiency, the operation of the assisted living facility as a semi-independent organization will increase the quality and innovation achievable within the assisted living facility to a large…...

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References

AARP. (2010). "Housing." Accessed 7 June 2010.  http://www.aarp.org/home-garden/housing/ 

AHCA. (2010). American health care association. Accessed 7 June 2010.  http://www.ahcancal.org/Pages/Default.aspx 

ALFA. (2010). "Growth strategies." Assisted living federation of America. Accessed 7 June 2010.  http://www.alfa.org/alfa/Growth_Strategies1.asp?SnID=2 

ALI. (2010). "Assisted living search." Assisted living info. Accessed 7 June 2010. http://www.assistedlivinginfo.com/search.html

The strategy is not unlike that applied by Apple with the iPod, which brought millions of new customers to the company.
The organization's broader strategy is to utilize the MLX routers to bring in these new customers. hen the customers are impressed with the superior performance of the MLX, they will look to Brocade for other solutions as well. In this manner, the company will leverage its new customers to build all of its lines of business, not just its router business. MLX will serve the gateway function, therefore. Margins on the other products will likely be higher than those taken on the MLX, especially after marketing costs are considered, so the primary role of the MLX line is to increase total customer volume.

The fact that the MLX is being marketed as a line supports this overall strategy. The broad range of target markets serves two essential functions. The first…...

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Works Cited:

Brocade.com website, various pages. (2010. Retrieved October 31, 2010 from  http://www.brocade.com

## Essay Topic Ideas on Outlines

1. The Significance of Outlines in Academic Writing

Discuss the importance of outlines in structuring and organizing academic essays.
Explore how outlines help writers develop a clear thesis statement, logical progression of ideas, and effective transitions.
Examine the impact of poor outlining on essay quality and readability.

2. Types of Outlines and Their Applications

Describe the different types of outlines, such as topic outlines, sentence outlines, and paragraph outlines.
Analyze the strengths and weaknesses of each type of outline.
Discuss how to choose the appropriate outline type for a specific writing task.

3. Creating an Effective Outline

....

Marketing Management Proposal

Introduction:

Our company, XYZ Inc., is a leader in the industry and has been successfully providing top-quality products and services to our customers. In order to maintain our competitive edge and continue to grow our business, we need to implement a strategic marketing management plan.

Goals and Objectives:

1. Increase brand awareness and visibility in the market.
2. Generate more leads and increase sales.
3. Improve customer retention and loyalty.
4. Develop effective marketing campaigns to target new and existing customers.

Strategies:

1. Conduct market research to identify target audience and their needs.
2. Develop a comprehensive marketing plan that includes social media, email marketing, and advertising....

Marketing Management Proposal

Executive Summary:

This proposal outlines a comprehensive marketing management strategy to increase brand awareness, customer engagement, and ultimately drive sales. By focusing on key marketing objectives and leveraging various marketing channels, we aim to achieve measurable results and drive business growth.

Background:

Company X is a leading provider of eco-friendly products with a strong commitment to sustainability. Despite our innovative product offerings, there is a need to enhance our marketing efforts to reach a wider audience and increase brand visibility in a competitive market.

Objective:

The primary objective of this marketing management proposal is to increase brand awareness by 20% within the next....

1. The importance of understanding your target market in business marketing
2. The role of branding in creating a successful business marketing strategy
3. How to effectively use social media for business marketing success
4. The benefits of customer relationship management in driving business success
5. The impact of effective pricing strategies on business marketing success
6. The significance of market research in developing a successful business marketing plan
7. The role of advertising and promotions in achieving business marketing success
8. The importance of investing in employee training and development for business marketing success
9. How customer feedback and reviews can impact business marketing success
10. The influence....