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Marketing Plan Essays (Examples)

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Identifying Marketing Opportunities in the Health Services Industry
Words: 4838 Length: 22 Pages Document Type: Essay Paper #: 19843427
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Marketing Plan for Kaiser Permanente
Part A
For nearly three-quarters of a century, Kaiser Permanente (hereinafter alternatively “Kaiser” or “the company”) has provided quality health care to a growing number of customers (About us, 2018). Indeed, today, Kaiser has more than 12 million members and its future appears bright providing the company can capitalize on its core competencies using a marketing plan that focuses on achieving its current and future organizational objectives. The purpose of Part A of this marketing plan is to provide a framework in which the company can achieve its current and future marketing objectives in an increasingly volatile and competitive marketplace based on the assumptions listed below.
Statement of assumptions
The following assumptions apply to this marketing plan:
· The marketing data provided by the company and third-party analysts are accurate and complete;
· Current trends in changing demographics in the U.S. population will create an…

About us. (2018), Kaiser Permanente. Retrieved from history-of-kaiser-permanente/.
Blank, C. (2015, March). More than 40 novel drugs won FDA approval in 2014. Drug Topics, 159(3), 44.
Cutler, D. (2015). The quality cure: How focusing on health care quality can save your life and lower spending too. Berkeley, CA: University of California Press.
Durkheimer, M. (2018, January 29). Does Obamacare still exist? Forbes. Retrieved from
Fast facts about Kaiser Permanente. (2018). Kaiser Permanente. Retrieved from
Ferenc, J. (2015, May). Kaiser Permanente commits to increased renewable energy use. Health Facilities Management, 28(5), 7.
Field, R. I. (2008, October). Why is health care regulation so complex? Physical Therapy, 33(10), 607-608.
Hunt, R. (2013, October). Game on! New technologies deliver much-needed excitement to employee wellness initiatives. Communication World, 30(7), 23-26.

Marketing of New Products
Words: 2034 Length: 6 Pages Document Type: Essay Paper #: 67971986
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Company and Product Overview
Herschel Supply is a Vancouver-based company that specializes in backpacks and similar items. The company was founded in 2009 and has become quite trendy, experiencing strong growth since that time (Herschel Supply, 2017). They now sell in the US, Hong Kong, Australia, New Zealand and more, in addition to their home market. Herschel products are sold at a premium, and are known for their simple, elegant styling, and sturdy construction.
The company is now planning to expand its product line into suitcases. This is a natural extension given the current flagship product is backpacks, and the company already produces smaller travel bags. Launching a line of suitcases would give Herschel not only a natural extension, but access to a large market. The suitcase business is highly competitive, but there are no brands that have the same brand image and attributes that Herschel brings, so executives believe…


Cheng, C., Chang, M. & Li, C. (2013) Configural paths to successful product innovation. Journal of Business Research. Vol 66 (2013) 2561-2573.

Cooper, R. (1994) New products: the factors that drive success. International Marketing Review. Vol. 11 (1) 60-76.

Cooper, R. & Kleinschmidt, E. (1995). Benchmarking the firm\\'s critical success factors in new product development. Journal of Product Innovation Management. Vol. 12 (1995) 374-391.

DeBenedetto, C. (1999) Identifying key success factors in new product launch. Journal of Product Innovation and Management. Vol. 16 (1999) 530-544.

Social Media Strategy for Marketing
Words: 1762 Length: 5 Pages Document Type: Essay Paper #: 65303552
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Social Media Strategy
Executive Summary
This document outlines the social media strategy to promote an e-book as part of an inbound marketing campaign for a B2B software company. The company has some data on its target audience and their social media usage, and this information is helping to drive this strategy. The strategy will be focused on lead generation and ROI objectives. There will be a mix of unpaid social media posting, and paid social media ads, with the objective to generate interest in, and entice the downloading of the e-book. The form for the download is where the leads will be collected, and this will form the basis for the evaluation of this particular social media campaign.
Social Media Strategy
The purpose of this social media strategy document is to outline the external social media strategy for the company. This document will cover the following: social media platforms, target…

Hubspot (2018) What is inbound marketing? HubSpot. Retrieved April 1, 2018 from
Parker, S. (2018). Snapchat for business: A guide for marketers. HootSuite. Retrieved April 1, 2018 from
Perez, S. (2018). What\\'s App officially launches its app for businesses in select markets. TechCrunch. Retrieved April 1, 2018 from

Fero Beauty
Words: 2143 Length: 7 Pages Document Type: Marketing Plan Paper #: 70961218
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ABC Marketing Plan (FERO BEAUTY)
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and…

Fero Beauty Boutiques
Words: 1862 Length: 6 Pages Document Type: Marketing Plan Paper #: 30588715
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Marketing plan
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive marketing plan for the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every way.\"
The vision statement of the company is, \"Transform the fashion world one item at a time.\"
Short Term and Long Term Goals
The short term goals of the company…

Personal Strengths and Weaknesses
Words: 2271 Length: 8 Pages Document Type: Marketing Plan Paper #: 46604118
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Self-Marketing PlanExecutive SummaryThis self-marketing plan is a demonstration of marketing concepts as applied to creating employment opportunities for myself in the field of MIS. It begins with an environmental scan and SWOT analysis, with a self-analysis (talents and goals) offered in place of a traditional product analysis. Included in this section are a career market analysis and competitive analysis, which identifies the nature of the career that I will be pursuing and the skills and qualities needed to obtain a position in the MIS field.My self-marketing objectives follow, with a focus on short-term and long-term objectives, which include graduation plans as well as personal and professional development plans. A target market section is next, with an emphasis on market segmentation and a target market strategy that will help me identify the right job and career for myself and pursue it.The plan then proceeds with an overview of my marketing strategy,…


Bauer. (2020). MIS certifications. Retrieved from 

Farmaki, A. (2018). Tourism and hospitality internships: A prologue to career intentions?. Journal of Hospitality, Leisure, Sport & Tourism Education, 23, 50-58.

Feldman, R., & Stacey, M. (2020). Social media: The impact of advertising, endorsements and trust among consumers. Journal of Digital & Social Media Marketing, 8(3), 213-225.

Potter, A. (2018). Managing productive academia/industry relations: the interview as research method. Media Practice and Education, 19(2), 159-172.

Company G Juicer Electronics Product
Words: 3008 Length: 10 Pages Document Type: Marketing Plan Paper #: 92076980
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Table of ContentsIntroduction 3Product Description and Classification 3Product Support of Mission Statement..3Consumer Product Classification 5Target Market 5Competitive Situation Analysis 6Analysis of Competition using Porters Five Forces Model 6SWOT Analysis 7Strengths and Core Competencies 7Weaknesses 8Opportunities 8Threats 9Market Objectives 11Product Objective 11Price Objective 11Place Objective 11Promotion Objective 11Marketing Strategies and Implementation 12Product Strategies 12Price Strategies 12Place Strategies 13Promotion Strategies 13Explanation of Strategies...14Implementation Plan 14Product Tactics 14Price Tactics 15Place Tactics 15Promotion Tactics 16Monitoring Procedures 17IntroductionCompany G occupies a unique position within the global appliance market. Due to its large and sophisticate engineering prowess, the company manufactures a unique assortment of small appliances. Due to their overall quality and strong brand awareness Company G can command premium prices within the market for similar product offerings. This differentiation ultimately allows the company to generate high profits and asset turnover ratios than similar competitors within the industry. Due in part to Company Gs strong market…


1. Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition, USA: PWS-Kent

2. Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition, USA: Houghton Mifflin Company

3. Baker, M. (2000) Marketing Management and Strategy, 3rd edition, Macmillan Business.

Industry Analysis Casual Restaurants
Words: 246 Length: 1 Pages Document Type: Marketing Plan Paper #: 97980406
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Industry Analysis

One of the first choices a diner makes when selecting a restaurant is whether to choose a chain or an independent venue. Chain restaurants offer consistency in their menus and the level of quality and service they offer. But as chains grow, the level of quality can become more variable and priorities can shift from pleasing patrons to serving the needs of stockholders. In contrast, the Rusty Moose is an independent restaurant that provides a unique dining experience to new and loyal customers.

Some weaknesses that come from being an independently-owned restaurant include the costs of marketing and the challenges of building and sustaining a loyal customer base. The immediacy and trust that customers develop over time with a restaurant becomes an integral part of its brand and must be continually reinforced for the restaurant to grow.
One advantage for an independent restaurant is its ability to create…