Essay Topic Hub

Business Intelligence
Essays

186+ paper examples, study guides & outlines

186 papers
UG & Grad levels
Free to browse
What is Business Intelligence?

Business intelligence (BI) refers to the strategies, technologies, and processes organizations use to collect, analyze, and act on data. It is studied across business programs in courses covering information technology management, operations, and strategic decision-making. The topic is academically interesting because it sits at the intersection of data management, organizational behavior, and competitive strategy, raising questions about how companies transform raw data into actionable insight. Concepts such as knowledge management, data latency, workflow management, and social-technological frameworks in organizations all fall within its scope, making it a rich area for both theoretical and applied inquiry.

Student papers on this topic take several distinct approaches. Case-study analysis is common, with real company scenarios used to evaluate how organizations implement or improve BI systems. Some papers focus on planning and development, producing structured BI plans or examining business process and workflow management as foundations for effective intelligence systems. Others explore knowledge management as a complementary discipline, analyzing how accessing and leveraging existing information within a firm supports broader BI goals. Forecasting applications, such as analysing and predicting future sales, represent another practical angle students frequently pursue.

A strong essay on business intelligence should anchor its thesis in a specific organizational problem or decision context rather than describing BI in general terms. Evidence drawn from measurable outcomes — improved customer support, faster decision-making, or more effective data use — tends to carry more weight than abstract definitions. The most common pitfall is treating BI as purely a technology issue; examiners expect students to address how organizational culture, processes, and strategy shape whether a BI initiative actually succeeds.

186 papers
Sort by:
Paper Doctorate
Industry analysis of computer and peripherals manufacturing
Seen as the primary catalysts of technological change, the computer and peripherals manufacturing industry continues to go through a disruptive series of shifts that are together fundamentally redefining how these…
Paper Doctorate
Compact discs as superior mass media to the internet
CD's provide one of the most viable forms of media communication today, for the simple fact that it is one of the types of media in which the medium does not interfere with message. Additionally, CD's generally adhere to the conception of the media as denoted by social responsibility theory. This theory is one of four theories regarding the press and mass communication.
Paper Undergraduate
ASDA's rise to success through low-price strategy and marketing
ASDA's Model For Success And Ethical Grounding
Paper Undergraduate
Distinguishing business intelligence from related business concepts
Business intelligence is a term that is not heard that often. Instead, people use other terms, like sales forecasting, knowledge management, market research, or plain old common sense.
Paper Undergraduate
Ethics and legality of monitoring competitors' customers
Competitive intelligence is one of the most strategically important areas within companies today. It is in fact one of the most critical areas for continually monitoring in the context of strategic planning, execution…
Essay Doctorate
Human resource law policy and workplace absenteeism compliance
The role of the human resource has been gradually increasing throughout the past recent years and this is due to a wide array of changes which impact the business community. One of the most relevant examples in this sense is represented by the shift in global operations in that more and more companies and countries come to generate large GDP proportions from services, rather than industry or agriculture.
Essay Doctorate
Horizontal and vertical information flows in the Kuali Financial Management System
The horizontal flow refers to the horizontal flow of information (Lamb, 2009), that transmits information across the organization, or in the case of the Kuali Financial Management System, across different organizations.
Essay Doctorate
Organizational diagnosis of Company X's offshore service center turnover
Company X, a medium size manufacturing firm in the United States, joined the outsourcing and offshoring bandwagon several years back when the a major percentage of the company's production facilities where moved to China.
Essay Doctorate
Supply chain management system selection for DigiDream Inc.
The objective of this study is to propose a company concept for DigiDream Inc. founded in 2011. This study will discuss company management information and select the best system for the company needs without worrying about compatibility with legacy systems. This work will and select a compatibility legacy system and create the proposed SCM Company for creation of a Tablet generic made computer and will describe the reasons behind having supply chain management (SCM). Appropriate software packages for the company will be researched and analyzed. A description of the management of the SCM system will list the advantages and benefits in providing the selected SCM and will finally compare it to another SCM product not chosen.
Essay Doctorate
Walmart's low price everyday strategy and mission alignment with customer value creation
All internal systems, processes, external stakeholder management initiatives, supply chain management, sourcing, quality management and merchandising initiatives in WalMart revolve around the fulfillment of the expectations they create with their customers daily. Their Low Price Everyday (LPED) value proposition permeates their entire value chain, galvanizing it around the mission of delivering exceptional value on a consistent basis to customers. The mission and vision of WalMart rely on LPED as the catalyst and unifying force across their large, diverse corporate culture. WalMart is known for also being the most advanced and skilled high volume retailer in the use of analytics, Business Intelligence (BI), Business Process Management (BPM) and Business Process Re-engineering (BPR). WalMart measures the impact of continual process and system performance on the fulfillment of their LPED pledge to customers, often relying in customer satisfaction and psychographic metrics to ensure they continually meet and exceed customer expectations (Wal-Mart Investor Relations, 2012). The mission statement of WalMart is "to help people save money so they can live better" and this serves as a galvanizing force in unifying analytics, BI, reporting and continued analysis of improvements for the company (Mcginn, 2009) (Wal-Mart Investor Relations, 2012). The vision of WalMart is centered on extending the purchasing power of the middle-income and lower middle-income consumers in their core markets (Wal-Mart Investor Relations, 2012). The reliance on analytics, BI, BPM and BPR and many other forms of metrics and key performance indicators (KPIs) are all aligned to this vision of giving those customers who rely on WalMart to help them make ends meet more and more value over time. WalMart has insight into how their pricing directly affects the quality of those individuals and families that rely on them the most. Their most loyal segment, the Price Value Shopper, at 16% of their customer base, visits the store will over 20 times a month, has a per capita income of $47,000 and generates more profitability than any other customer segment Walmart tracks (Frazier, 2006). WalMart also knows from their psychographic and demographic research that the majority of the price Value Shopper segment are women who are often have the role of spouse, mother, and part-time or even full-time employee as well (Wal-Mart Investor Relations, 2012). Time and money are the two commodities this customer base has the least of and WalMart orchestrates their vision and mission statement accordingly. Analyzing a decade of filings Walmart has made in the Securities and Exchange Commission (SEC) is the basis of the market segmentation analysis shown in Figure 1 (Wal-Mart Investor Relations, 2012). The role of the Price Value Shopper is evident from the analysis; they are by far the most loyal and profitable customer base the company has, and their vision and mission are orchestrated to deliver value to them on a consistent basis.