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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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Paper Undergraduate
The improbable genius of Srinivasa Ramanujan
The Improbable Life and Work of Ramanujan
Paper Undergraduate
The Shafer Commission's findings on marijuana's health and social dangers
In the year 1970, there was a huge problem for the U.S. government -- marijuana use was on the rise. In response to the increased popularity, Congress authorized $1 million for a national commission to study marijuana…
Essay Doctorate
Unspoken rules and competitive advantage in the Toyota Production System
In the article Decoding the DNA of the Toyota Production System (Spear, Bowen, 1999) the authors provide a thorough analysis of what differentiates Toyota from other auto manufacturers specifically, and all manufacturers in general terms. The analysis includes key findings with regard to the Toyota Production System (TPS) lean manufacturing best practices (Hampson, 1999), reliance the scientific method of learning and instruction as part of the leadership process (Jayaram, Das, Nicolae, 2010), and innate ability of this production system to support the foundational elements of mass customization (Pegels, 1984). In analyzing this article, its research, and the surrounding research of the TPS and its effectiveness from a manufacturing standpoint, the following two questions are answered. First, the unspoken rules that give Toyota its competitive advantage are analyzed. Second, how do these unspoken rules make it possible for the company to continually change and improve performance without major disruption.
Paper Undergraduate
Germanic art and Christianity's cultural encounter, 7th-9th century
This paper looks at Germanic Art from the 7th century to the 9th century AD and shows how it influenced and was influenced by religion and politics. It looks at the ornamentation styles of the Germanic tribes and different art works that have been found and how these styles were incorporated into the illuminated manuscripts.
Paper Undergraduate
Cultural barriers and outsourcing in U.S.-India business relations
During the past few decades, global trade agreements have opened up one of the most important international markets: India. Due to these agreements, and especially with regards to internet businesses, the relationship…
Paper Undergraduate
Southwest Airlines' strategic challenges in a changing airline industry
In today's airline industry that has seen hard times over the last several years, Southwest has been flushed with achievement. In 2009, it transported 86 million travelers, more than any other carrier in the United…
Essay Doctorate
Stakeholder communication strategies for the Carmel Chamber of Commerce
In this paper, we are going to be examining business communication. This will be accomplished by focusing on Carmel, Indiana to include: the message, analyzing the community, providing recommendations to improve this image and rationalizing why this is better. Once this occurs, is when we can show how this will help Carmel to increase its image among stakeholders.
Essay Doctorate
Nike's evolution through celebrity endorsement and portfolio-based brand management
Nike's progression from selling tennis shoes out of the back of founder and CEO Phil Knight's car to one of the most respected and known brands globally initially began with naming the company after the Greek Goddess of victory. Transitioning from being Bleu Ribbon Sports to Nike also led to the company going public and gaining the necessary funds to finance growth and expansion. It was after these significant events that Nike initiated the strategy of having celebrity spokespersons with Steve Prefontaine, Olympic distance runner from Oregon, and Ilie Natase, world-known Romanian tennis player the first that the company signed (Pillot, 2005). Nike quickly progressed in their strategies of relying on celebrity endorsers, creating entire product lines around Michael Jordan, Kobe Bryant, LeBron James and other superstars in professional sports. Nike moved quickly from selling footwear to accessories and then on to creating products for entire sports categories. This portfolio-based approach to managing their branding strategy has given Nike greater flexibility in defining which celebrity athletes they will rely on at specific stages of their product lifecycles (Collins, 2003). It has also given them a greater level of autonomy in how they manage the financial performance of each brand over time as well, providing greater agility and flexibility in defining product lifecycles and how they choose to promote and change product strategies over time. Figure 1, Boston Consulting Group's Matrix Analysis of Nike's Product Line shows how each of the brands and their respective product lines are performing today. The ability of Nike to continually evolve the women's fitness, Start, Converse and Fitness Dance products is to a large extent defined by how innovative their product strategies are in each of these areas (Collins, 2003).
Research Paper Undergraduate
Organizational culture and cultural competency in hospital psychiatry
The Medical care sector is one of the most significant departments in the country today since it is a sector that includes everyone from all the classes of the citizenry. It is therefore significant that the…
Paper Undergraduate
India's emerging power and foreign economic policy development
In its history, India sometimes substituted "sloganeering" for the implementation of a real foreign policy for its country. Now, however, Indian no longer maintains the position of being on the outside edge of…