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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics[ Show Less ]

 

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Coca Cola Before 1970, Coca
Before 1970, Coca Cola was the only major player in the carbonated beverage industry. There were other players, popular in some markets, but Coke dominated the global market. Then, in the 1980s an interesting marketing phenomenon began – the so-called "Cola Wars." This was the term for the manner in which Coca Cola now had to go on the defensive and vie to remain a leader in the soft-drink market. The war is fought in the trenches of product endorsements, the world of advertising, motion pictures, modern social networks, and even events like the space shuttle launch. Although Coca Cola continues to rest on its laurels as the "real soft drink," Pepsi continues to challenge the organization as the drink "for a new generation." Both companies have launched new products, cancelled products, and tried desperately to gain control over a huge and fickle global market (lemon, lime, cherry flavors, new delivery mechanisms, new tries at diet drinks, etc.). What is most interesting from a business standpoint, though, is that a clear winner never really emerges. Instead, we see peaks and valleys for both companies' balance sheets, and a clear increase in carbonated soft drink niche on a global basis.
Essay Doctorate
Organizational Behavior Terminology Organizational Culture and Behavior:
Organizational Culture and Behavior: Author Edgar H. Schein, professor of management at the Sloan School of Management, MIT, believes that organizational culture has in the recent past embraced themes from a number of…
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Graduate capabilities in analytical and integrative thinking
In "Nest," by the Chinese-Australian artist John Young (2003), a traditional image of a Chinese mountainous landscape is transposed with an image of a naked human torso and an image of a snowy mountain that looks like a…
Research Paper Undergraduate
Prejudice and Racism Sexism
In order to understand the assertion made by many sociologists regarding the origination of prejudice or foredeeming, it is essential to understand the meaning of prejudice and the differences between prejudice and…
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Four major methods to improve employee motivation
Over the last several years, the issue of employee motivation has been increasingly brought to forefront. Part of the reason for this, is because wide variety of organizations have been reporting that the majority of…
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Alcohol Abuse and the Elderly:
Alcohol abuse describes an excessive use of alcohol, despite physical and emotional consequences, and is capable of affecting any individual regardless of age. The growth of the elderly population has generated more…
Research Paper Undergraduate
Civil War Both Sides Fought
Both sides fought hard in the Civil War, and the Union victory was far from being a foregone conclusion. Several decisive Confederate victories, including the Battle of the Seven Pines and the Second Battle of Bull Run,…
Research Paper Undergraduate
God the Idea That Human
The idea that human beings are manifestations of God is not just a new Age platitude, because it has serious implications for the healing professions. Nurses who cultivate this attitude can help their patients develop…
Research Paper Undergraduate
Lost Boys of the Sudan
What are the implications of the video "The Lost Boys of the Sudan"?
Research Paper Undergraduate
Magical Reels King, John. Magical
King, John. Magical Reels: A History of Cinema in Latin America. Critical Studies in Latin American and Iberian Cultures. London: Verso, 2000.