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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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Website design standardization: Zara and IKEA across the United States and Germany
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Rites of passage and ritual magic in Harry Potter and the Sorcerer's Stone
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Southwest Airlines' corporate culture and competitive advantage
Southwest Airlines' culture continues to serve as the foundation for the company's ability to respond with agility and profitability to drastically changing conditions in the airline industry.
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Woolworth's sustainability strategy and green brand repositioning in Australia
Keeping pace with the rapidly changing needs of shoppers, retailers often must change their supply chains, sourcing, logistics and quality processes to ensure the right mix of products at a high quality level are…
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Japan's modernization through cinema, culture, and social conflict
Contrary to public belief time does not progress linearly. Events do not occur one after the other (though it may seem that way). Therefore in order to understand a culture today, we must look at it in the context of…
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Implementing coordinated learning curriculum across district schools
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Nissan's restructuring and recovery under Carlos Ghosn's leadership
The automotive industry is characterized with low margins and high fixed asset ratios. Plants, property, equipment and inventory are relatively fixed in the long run which creates problems in regards to profits margins. Nissan, as the case indicates, had the unique problem of culture which also plagued the growth of the company. Worker, in particular, those in Japan, worked with the expectation of having a position until retirement. This is in stark contrast to many of Nissan's American rivals who will cut employment during periods of economic pessimism.