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Data Mining
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What is Data Mining?

Data mining is the process of extracting patterns, correlations, and actionable insights from large datasets, and it sits at the intersection of computer science, statistics, and business strategy. Students encounter this topic in courses covering information systems, business intelligence, database management, and healthcare informatics. Its academic interest lies in how organizations transform raw, accumulated data into competitive advantage—turning records of customer behavior, market activity, and operational performance into structured knowledge that drives decisions.

The papers collected here approach data mining from several directions. Business-focused essays examine how companies use mining tools to understand customer behavior, segment markets, and improve products, often framing the discussion around CRM applications and business intelligence systems. A second strand concentrates on healthcare, exploring data mining in patient records and healthcare information systems, including the role of data warehousing as a storage and retrieval foundation. Other papers take a broader organizational lens, asking how and why companies should implement data warehousing and mining systems together, and what drawbacks accompany these technologies alongside their contributions.

A strong essay on data mining begins with a focused thesis that specifies a domain—healthcare, retail, CRM—and a clear evaluative claim about effectiveness, risk, or implementation. Evidence carries most weight when it moves from general definitions toward concrete analysis of tools, techniques, or outcomes within that domain. Students should distinguish clearly between data warehousing and data mining, since conflating the two undermines analytical precision. Avoid padding the paper with broad technology history; instead, keep the argument anchored to how mining methods produce specific, verifiable results in the context you have chosen.

206 papers
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Paper Undergraduate
Customer relationship management implementation at GIBCA Group Companies
The current era is generically recognized as the technological revolution, a time in which technological innovations and developments are made on nearly daily basis. This rapid pace of development impacts directly on…
Paper Doctorate
Identifying vulnerabilities and security controls in software applications
In today's technologically savvy world, traditional and Web applications are created and modified at an extremely high level, and with this boost in applications comes the need for protection against vulnerability and…
Essay Doctorate
Relationships and distinctions between data warehousing and data mining
This paper describes the relationships and distinctions between two information systems concepts, data warehousing and data mining. These concepts are often regarded in parallel with with online analytical processing (OLAP). Together, these functions provide critical decision support capability to modern businesses.
Paper Undergraduate
Zillow's competitive strengths, weaknesses, opportunities and threats
Zillow (NASDAQ: Z) has successfully transitioned their business model from being a real estate search engine to becoming a comprehensive real estate information marketplace. Zillow today has its website Zillow.com, in addition to Zillow Mobile, a suite of mobile real estate applications and Zillow Mortgage Marketplace. The company was incorporated in December, 2004 in Washington, and has as its mission " to build the most trusted and vibrant home-related marketplace to empower consumers with information and tools to make smart decisions about homes" (Zillow Investor Relations, 2012). Zillow has quickly established itself as the market standard for real estate market search engines and is a growing force in the area of mortgage advice and management (Lantz, 2012). In the 3rd Quarter, 2012, Zillow reported recorded financial results, generating $31.9M in revenue, up 67% from the 3rd quarter of 2011. Quarterly Net Income was $2.3M and Earnings Before Interest and Taxes (EBITDA) was $7.6M, representing 24% of revenue (Zillow Investor Relations, 2012). Zillow continues to experience record usage across their mobile and Web applications as well, reaching 1 billion home views on Zillow Mobile year-to-date (Zillow Investor Relations, 2012). The intent of this analysis is to evaluate their strengths, weaknesses, opportunities and threats given the increasing level of competition they are facing in key markets. With a solid base of customers and continually improving services, Zillow shows significant growth potential for the years ahead. They however also face significant threats from Amazon as well.
Essay Doctorate
Direct selling as a distribution and marketing strategy
The paper presents an analysis on the chosen topic of direct selling. The paper starts off by giving an introduction on the topic and follows it up with the details of the search strategy. The paper will also present two hypotheses based on the literature and present analysis, recommendations and conclusion.
Paper Undergraduate
E-commerce, mass customization, and product configuration for revenue growth
The Impact of e-Commerce on Mass Customization and Revenue Growth
Research Paper Undergraduate
Text mining applications in government security and commercial analytics
Data Mining in Business Research Executive Summary The perfect storm is brewing over analytics and their use to define the future of data mining and its associated techniques and technologies, (Columbus 1).
Paper Undergraduate
Ethics and legality of monitoring competitors' customers
Competitive intelligence is one of the most strategically important areas within companies today. It is in fact one of the most critical areas for continually monitoring in the context of strategic planning, execution…
Research Paper Undergraduate
How the Protect America Act of 2007 modernized FISA
Protect America Act of 2007 is the modernized version of the Foreign Intelligence Surveillance Act or FISA (Department of Justice 2007, GovTrack.us 2007). Sponsored by Senator Mitch McConnell on August 1 this year, it…
Essay Doctorate
Kuali financial systems and open source software modules
Kuali Financial Systems (KFS) are a grouping of financial software applications that were designed, according to the company, to meet the needs of Carnegie Class Institutions. It is based on Indiana University's Financial Information Systems and is unique because, like some open source software, it is a collaborative effort and approach to financial needs, design, and reporting of financial documents. The software is free, in use by institutions of all sizes, has been proven in the marketplace to comply with professional auditing standards, and may be implemented and supported by various commercial partners.