Database
Essays

¶ … Lived Effects of Historic Climate on the Wealth of Nations

In determining the moral duties and obligations of a successful business establishment, it is important to first define the concept of morality, both as it is understood in society and how it is understood in dictionary…

Modus Operandi always thought "M.O." stood for method of operation, but actually it stands for a Latin term, modus operandi. I wasn't far off, though. According to "The 'Lectric Law Library's Lexicon," modus operandi…

According to national estimates, between sixty and seventy-five percent of all college freshmen must enroll in remedial math. Boggs et al. (2004), claim that in high school, "when students fail to understand concepts in…

Telecommuting -- a Strategy for Profitability

This paper will focus on the fundamental aspects of information security programs, which aim at the safety of information in most government agencies. In this case, the analysis will be conducted for the U.S Department of Health and Human Services (HHS), which is a department working closely with both the local and state government, in providing the citizens of the United States with the right health environment and also assisting the needy with basic requirements. Elements of the department will focus greatly on the safety of information, which has been threatened in the current times. Typically, the paper will explain the vulnerability of information to insecurity, and mitigation and control measures to curb information loss.

This paper discusses the legal, moral, and ethical obligations of companies that maintain sensitive information on their customers in electronic format to protect that information. The laws and expectations regarding protection of information are discussed. Also, the ways in which information can be protected are examined, and these can serve as a model for all businesses that maintain electronic information on their customers.

The study investigates the impact of the Sarbanes-Oxley Act 2002. The literatures are reviewed to reveal the motive behind the passage of SOX Act. The Act is to protect the investors and improve the accuracy of the…

Network Design Proposal for Pacific Auto Rebuilding

The disruptive nature of social networks and their effects on marketing are revolutionizing every aspect customer relationships, including the re-ordering of marketing sales and services strategies. In aggregate social networks are bringing an entirely new level of insight and intelligence into how permission marketing, information acquisition and e-commerce strategies can be accomplished. The highest-performing marketing and sales organizations have successfully integrated the intelligence and insight gained from social networks via analytics and customer listening systems to better tailor selling, product and services strategies (Bampo, Ewing, Mather, Stewart, Wallace, 2008). Social networks have emerged as one of the most important and powerful platforms for aligning permission marketing to customer interest, segment and needs than any other development of the last decade. The insights gained from social networks in these areas are also completely revamping e-commerce strategies with much higher levels of personalization and more adept and agile multichannel marketing and selling strategies as well. The intent of this analysis is to analyze and evaluate how social networks are completely re-ordering the nature of customer relationships. The nascent yet very rapid growth of Social Customer Relationship Management (SCRM), which is the combining of social networking-based prospect and customer information with the more structured and mature traditional CRM platforms is serving as the basis for many company's strategies in permission marketing, information acquisition and e-commerce strategies (Cooke, Buckley, 2008). The mercurial nature of social networks however has made it difficult for companies to gain greater insights into their customer bases. The reliance on advanced analytics in SCRM and CRM systems has made the task of completing permission marketing achievable. Social networking has however changed the entire dynamic of relationships with prospects, customers and the general public, infusing a much greater level of transparency and authenticity into the process. Ironically the majority of marketers aren't using social networks to listen and respond to customers, creating more effective relationships in the process. Instead the majority of marketers are relying on social networks and their many channels they represent to communicate un-directionally, going so far as to spam prospects and customers alike. What's needed for marketers to drive greater value from social networks is the ability to listen, create trust and sustain strong communication with prospects, customers and stakeholders throughout their spheres of influence. Marketers from both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies have the potential to completely revolutionize their marketing, selling, service and long-term profitability by concentrating on these fundamentals (Doyle, 2007). The best practices of creating a very open, transparent and responsive level of communication throughout social media channels and across social networks permeate the companies getting the best results from these strategies. Consequently, their efforts at permission marketing, customer information acquisition and broader e-commerce strategies are significantly more successful (Harris, Rae, 2009). Companies excelling in this dimension of unifying social networks, permission marketing and customer information acquisition then driving effective e-commerce strategies include Amazon.com, Dell, Southwest Airlines and others who all have integrated social networks into their broader CRM platforms and strategies. Each of these companies have entire staffs dedicated to supporting their social CRM efforts and strategies, while also integrating unique customer data, managing ongoing marketing campaigns and responding to customer service requests that are initiated over social media channels. The net effect of this approach has been to galvanize the effectiveness of these social media channels for these companies (Jones, 2002). The best practices shown by Amazon.com, Dell, Southwest Airlines and others in this area of social networking is also showing that social networks can become a main part of any global, multichannel management selling and service strategy.