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What is Facebook?

Facebook is one of the most analyzed platforms in contemporary technology studies, appearing across courses in communication, business, information systems, psychology, and media studies. Its scale, business model, and cultural influence make it a rich subject for academic inquiry. Students examine it not simply as a website but as a company shaping how users interact, share information, and conduct business. The platform raises pressing questions about privacy, identity, corporate power, and the social consequences of networked communication, giving instructors across multiple disciplines a compelling and relevant case study to assign.

Papers on this topic take a wide range of approaches. Some focus on social networking broadly, weighing the pros and cons of platforms like Facebook for individuals and communities. Others narrow to specific issues such as cyberbullying, the impact on adult relationships, or how sentiment and information spread through social media. Business-oriented essays examine Facebook's competitive position against rival platforms and its influence on human resource practices. Additional angles include policy and privacy concerns around user data access, as well as forward-looking arguments about where the company is headed.

A strong essay on Facebook needs a focused, arguable thesis rather than a general survey of the platform's features. Evidence carries most weight when it connects concrete user behaviors or company decisions to a clearly defined consequence—social, economic, or ethical. Effective papers rely on specific examples rather than broad generalizations about "social media." The most common pitfall is treating Facebook as a static object; stronger essays account for how the platform and its role for users and businesses continue to evolve.

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Research Paper Doctorate

Leadership Development at McDonald's vs Facebook: LMX Theory

This analysis will consider deferent leadership development systems at a structured organization such as McDonalds as well as an organization that operates in more of a creative space such as Facebook. The definitions of leadership in such organizations differ significantly and require different approaches. Facebook is looking for more out-of-the-box innovators while McDonald’s is seeking leaders that can fulfill needed roles with the structures that they have already designed. The different requirements within these organizations produce an interesting dichotomy in perceptions of leadership development that can be studied to provide insights about leadership in general.

Essay Doctorate

Innovative Employee Reward Systems Beyond Equity Compensation

This compare / contrast article looks at traditional incentives and reward systems for employees versus the less conventional types of rewards seen most frequently in high tech companies. The fit between reward systems and workers is important, and the article articulates ways that knowledge workers particularly want certain types of rewards. Integral to this discussion is the role of the manager in understanding what improves employee morale and motivation.

Essay Doctorate

Fiedler's LPC Theory, Workplace Tech, and HR Interviews

This paper answers three questions pertaining to leadership and career development: the first discusses the validity of LPC theory; the second discusses the influence of technology upon communication in the workplace and everyday life; the third is a mock 'interview' with the author regarding his or her qualifications for a position in HR.

Coffee Shop Staffing Plan: Hiring, Branding & Selection

This paper is about staffing for a hypothetical coffee shop. The hiring strategy is outlined, along with the communications message, the communications medium and the different elements of the selection process. Some questions that were asked were repetitive. There is talk about why we are hiring for personality rather than skills set.

Paper Doctorate

Nike Running Ad Analysis: Four Ways to Boost Marketing Impact

Marketing stimulus constantly surrounds consumers. It is prevalent throughout much of the traditional forms of media with respect to print, television and radio. As such, due to the overall ubiquitous nature of advertising, ads that are often very well planned, do not receive the attention they should otherwise warrant. This occurs due to a litany of factors. Many of these factors pertain the nature of advertising itself. The sheer number of advertisements can be overwhelming for the average consumer. Studies have proven that a consumer needs roughly 7 views of a particular ad to simply remember the product or service. However, these 7 views must occur in the context of many thousands of ads that present themselves daily. Therefore the competition for a share of the consumers mind is tough given the circumstances prevailing today.

Paper Doctorate

Beanies Flavored Coffee Market Entry Strategy for Germany

Beanie-the Flavor Company-was born in the homely garage of Mark Porteus in February 2009. It was the brainchild of Chris Tarling and Mark Porteus, former employees of Boater's Coffee. As more investors joined the company, the Beanies brand was officially launched and registered. As operations began to expand out of the scope of Mark's garage, a 1000 square foot space was rented as an economical alternative in May 2009. Four varieties of flavored instant coffee were introduced in the same month. Beanies truly became an "international" brand when it commenced exporting its product for the coffee lovers in Poland. With business growing further, the firm moved to a 2000 square foot space at the end of the winter in 2010. Growth in the digital realm is of prior importance to Beanies and it launched its user friendly, fully integrated e commerce website that allows users to create a profile online with accordance to the purpose of visit. A jarring line was procured and installed as well which allowed the firm to truly manufacture its own recipe and design the packaging as it wanted. (Beanies, 2012)

Essay Doctorate

How Smartphones Impact Society and Communication

This article answers the questions: How do smartphones influence people when they are communicating? How do people use smartphones? How does smartphones change our life in communications? Examples include the impact of smartphones on education, healthcare information, media and journalism, business, banking and tourism. The advent of "apps" and ever faster, smaller and more efficient devices has changed the way we communicate and collaborate.

Paper Undergraduate

Cloud computing opportunities and security issues in software deployment control

¶ … cloud computing will be discussed to show that the good outweighs the bad. Furthermore, it will be further discussed that the government is looking into using cloud computing because it will cut IT cost down and…

Paper Undergraduate

Williams-Sonoma's market segmentation and Internet retailing strategy

Williams-Sonoma is a lifestyle brand that has made extensive use of consumer segmentation to drive sales. The Internet has opened up new possibilities to further refine its strategy. Competitor strategies like Crate & Barrel are also discussed.

Paper Doctorate

Protecting personal information online: viruses, firewalls, and spyware

Internet technology has brought with it a veritable revolution in communication and worldwide contact with a wide variety of cultures and viewpoints. This has also brought about a wide array of possibilities and changes…

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