European Union on the World
In today's increasingly globalized world, the efforts of one region often have a direct effect on the entire globe. With the establishment of the European Union, in 1993, the ripples from this political, social and…
Samsung Electronics Examination and Evaluation of Business
The South Korean company Samsung began operations in Brazil in December 1986 when it opened a representation office. Since them Samsung has invested a total of US$ 300 million, employs almost 1,000 staff members and has a revenue of above US$500 million. Since May 1994, Samsung has started offering services to Brazilian consumers, and from November 1995 it has produced TV sets and VCRs locally with an initial capital investment of US$18 million.
Starting from July 1997, Samsung has sold its SyncMaster monitors in Brazil had a little later in June 1998; it started to manufacture them in its Manaus factory in Amazon. In 3 years, Samsung measured its control in this segment in Brazil with 40% of the sales (according to IDC Brazil), conquering over companies that were present in Brazil a good deal before Samsung (Sonis, et al., 2007).