Harvard Business School
Essays

For many organizations, their performance in the international market is more important for their survival and growth than their performance in the home market and this performance has to be achieved.

The use of balanced scorecards (BSC) has given companies the information necessary to continually improve and become more customer-centric over time. The intent of this analysis is to evaluate Hyde Park Electronics, Futura Industries and GSC in terms of how well they have managed the transition to customer-driven organizations.

Social networking is a relatively new business tool, but it is simply a more sophisticated means of communication than we have had hitherto. New uses for SN are being made all the time; however, the basics of communication remain the same. JS has grown and we have been lucky in being able to keep our feet in these harsh economic times, if not thrive somewhat. Nonetheless, experience and research has shown me that social media is the way to go and is the path of the future. Social media (i.e. social networking) enables our business to grow in so many directions: not only does it afford us venue for communicating, but it enables us to publicize and market our business, network amongst an infinite pool of people, retain our supporters, and accomplish so much more that this brief will describe.

This report is an overview of a case study on the internet web search engine company called Google. There is no doubt that Google has moved into the limelight as one of the fastest growing mid-sized companies in the…

Proctor and Gamble (P&G) faced growth constraints and customer relationship management (CRM) issues with its large retail clients such as Wal-Mart. Disintegrated operational and business level management, lack of strategic direction, and poor CRM were the main issues faced by the company. Unnecessary competition with its own customers and hostile price/margin negotiations were draining out the strategic growth opportunities that a company, as large as P&G could have achieved with an improvement in internal processes and CRM. Having considered these issues through contemporary research based business process models, it is recommended that P&G should alter its organizational culture, strategy, and adopt CRM approach.

Corbin Pacific, Inc. is a California-based company, whose mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach.

Social media is a powerful tool for consumers and businesses. This five page paper uses three sources to address this concept. the paper focuses on the video by Dave carroll "United Breaks Guitars." The video went viral and even became a harvard business review case study. Carroll also got a book deal, where he talks about the ways social media is changing business.

Onetech is a publicly funded organization, specialized in the provision of development services for the staffs employed in the Information Technology sector. The organization is currently considering a transition from…

The report identifies the problems, and alternatives in the case studies: Aqualisa Quartz Shower , Lotus Development Corporation, and Atlantic Computer. The report recommends that Lotus should continue using its distributors for its distribution channels because the costs of radical switch to saleforce could be high. On the other hand, Atlantic Computer should use cost-plus-approach to fix the new pricing and Harry Rawlinson (HBS) should use a TV ad to boost the sale of Aqualisa Quartz Shower.

This paper is about Channel Management and B2B Marketing. Each of the alternatives identified to solve this problem has its own pros and cons. For example, if the company chooses to increases its budget for consumer advertisements and promotional campaigns, it will not be able to achieve its profitability targets within the specified time. Alternatively, if it starts focusing on do-it-yourself market, it will further transform into a niche market product. Focusing on do-it-yourself is not a good choice for the company because Quartz brand was introduced to target the whole 60% household consumers that do not have bath tubs in their houses.