Harvard Business School
Essays

This paper is about Nike's business strategy. It describes Nike's rise in its early years. It concludes with Nike's appeal to consumers through the use of professional athletes.

¶ … Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility by Branco & Rodrigues (2007) argues that corporations should take a total stakeholder view when considering their corporate social…

Clearly, the four major ways P&G will succeed is to continue with its focus while leveraging its scale through a retail-trade strategy, the top down branding strategy also including consumer cohorts, and KM as part of systemic leadership strategies. P&G moved successfully from a company in which it had a high commitment to innovation, but was monolithic as a culture, and therefore slow to innovate; to a company that is now seen as one of the top, world-class innovators participating in the global marketplace.

¶ … American government, and the governments of affected areas as well as with international agencies, such as the World Health Organization (WHO), on sharing related details of the drug such as its cost, development,…

Theories on organizational leadership are often developed and refined according to schools of thought on organizations, how they function and how opportunities are maximized there within.

Before 1970, Coca Cola was the only major player in the carbonated beverage industry. There were other players, popular in some markets, but Coke dominated the global market. Then, in the 1980s an interesting marketing phenomenon began – the so-called "Cola Wars." This was the term for the manner in which Coca Cola now had to go on the defensive and vie to remain a leader in the soft-drink market. The war is fought in the trenches of product endorsements, the world of advertising, motion pictures, modern social networks, and even events like the space shuttle launch. Although Coca Cola continues to rest on its laurels as the "real soft drink," Pepsi continues to challenge the organization as the drink "for a new generation." Both companies have launched new products, cancelled products, and tried desperately to gain control over a huge and fickle global market (lemon, lime, cherry flavors, new delivery mechanisms, new tries at diet drinks, etc.). What is most interesting from a business standpoint, though, is that a clear winner never really emerges. Instead, we see peaks and valleys for both companies' balance sheets, and a clear increase in carbonated soft drink niche on a global basis.

The percentage of government spending as a proportion of GDP is often used as a measure of the size of government is this measure typically correlated with the underlying influence of the government in the economy?

When the Bush administration bailed out the banking industry in the fall of 2008, some of those banks, paid out substantial bonuses to their executives. The resulting uproar compelled the Obama administration to put…

Imagine trying to convince everyone around the globe of some simple truth. It seems impossibility -- yet it is exactly what global branding aims to achieve. To convince a globalized demographic to buy and buy right.

Rosabeth Kanter and Change Management: Teach the Elephant to Dance or Eat it One Bite at a Time?