Marketing strategy planning and organizational structure
Blockbuster has succeeded by being very agile and quick to respond from a marketing and services standpoint to very significant opportunities and threats in their core markets. Having changed their value chain three times in the case study and a myriad of modifications in each cycle of business model re-engineering, Blockbuster emerges as a multi-channel based entertainment provider. The three strategic cycles of their value chain parallel the industry lifecycles of the video rental marketplace, pay-per-view premium and finally online services comparable to direct delivery programs like Hulu and distribution-centric business models like Netflix. Blockbuster's aggressive retail expansion, retrenchment, introduction of games, online services and direct competition to Netflix all show how quickly the company can re-intent itself. Yet for all of these strengths, Blockbuster is still being disrupted by entertainment, gaming and entertainment services business models instead of being the disruptor. They have yet to break out of being continually in a revision mode related to their retailing operations. Their retail-based business model is slowing dying due to the high costs of operating locations, the rise of Netflix as a viable alternative for watching videos at home, and the disintermediation from Redbox, WalMart and other mass merchandisers offering lower-priced and broader selections of videos to watch. Blockbuster still faces a very serious strategic challenge, and that is overcoming the commoditization of the industry they are in, where price and availability have become the new differentiators.
Motivation: concepts, theories, and applications
In this paper, we are studying the best techniques to improve student motivation. This is accomplished through conducting a literature review and comparing the finding with each other. Once this occurs, is when we can see how these tools can be used in a modern day educational environment.