Victimology: concepts, theories, and applications
Victimology means the study of victimization, including how victims and offenders are related to one another. In addition, the connections that victims have with the criminal justice system and other institutions and…
Luxury Fashion of Swarovski Toward
The study reviews the literatures to enhance greater understanding of the "experiential marketing for fashion jewellery, emotional brand attachment and brand personality and social media and cultural influences". The paper identifies Swarovski organization as a leader in the design and production of fashion jewelry. However, the competition that the company is facing within the market environment has made Swarovski to face challenges with the internalization of its products. Based on the challenges that the company is facing within the market environment, the paper explores the literatures to enhance greater understanding on the strategies that the company could employ to differentiate its brand. The literature identifies experiential marketing as the strategies to create memorable experience for customer. The brand personality and emotional brand attachment could also be employed to create favorable market environment for the company's brand. The social media is also a new generation promotion and marketing technique that Swarovski could use to differentiate its product.
Family member relationships and conflicts in shared family businesses
A significant percentage of the private sector is comprised of family business. Family business has its own dynamic propelled by a shared family history, personal values, and intimate knowledge of their own concerns amongst other factors. Given that the family operates harmoniously, they have an ease of communication, which propels their business, but, most importantly, they are unanimously committed to long-term goals and are highly motivated to succeed. The harmonious family imbues the family business with shared objective and vibrancy enabling success. Conflict, on the other hand, has a tendency to creep into the business and, ultimately, dissolve that too. As reverse, conflict, originated by business concerns, can dissolve the harmonious glue of the family structure. It is, therefore, important for both family and business, and, ultimately, for the importance of economic welfare of the nation as a whole that the subject of conflict of family business be investigated so that ideas of conflict solution may be generated.