Interpersonal Relationship Essays Examples

Filter results by:


View Full Essay

Interpersonal Communication Is a Form of Communication

Words: 1585 Length: 4 Pages Document Type: Essay Paper #: 47494663

Interpersonal communication is a form of communication that takes place between two or more people who are close to one another unlike other forms of communication it does not involve a lot of people. There are various aspects of interpersonal communication that can be discussed but for purposes of this paper it has been narrowed to look at the principles and misconceptions in effective interpersonal communications, the barriers to effective interpersonal interactions, how perceptions, emotions, and nonverbal expression affect interpersonal relationships, the impact of gender and culture on interpersonal communications and the strategies for managing interpersonal conflicts.

The first principle states that interpersonal communication is irreversible, it indicates that once a communication has occurred between two or more people, it can never be taken back, the effects are felt by the receiver based on the interpretation, it can either be verbal or non-verbal, whether intentional or unintentional provided there is a recipient. The effects can never be reversed and one can only try to alter the meaning based on how it has been perceived by the receiver so as to minimize the extent of the damage so caused. In a relationship parties are supposed to more careful of the content…… [Read More]

Laurel J. Dunn, (2009). Nonverbal Communication: Information Conveyed Through the Use of Body Language. Retrieved May 5, 2012 from

Thomson learning, (2007). The principles and Misconceptions in Effective Interpersonal
View Full Essay

Interpersonal Communications Issue Scenario Background

Words: 2550 Length: 8 Pages Document Type: Essay Paper #: 59973865

Neither Paul nor Frank ever recognized that this was the principal source of their mutual rivalry, resentment, and antagonism. In fact, to hear either of them discuss their relationship, one would think that the main issue between them is that Frank is meticulously neat and fastidiously clean whereas Paul is notoriously sloppy.

While those characterizations are completely accurate, they are not the source of conflict within their interpersonal relationship. Their respective differences in that regard need not necessarily cause interpersonal conflict; in their case, they do because their respective preferences and comfort zones became the battlefield for their underlying mutual resentment created by the way that their father pitted them against one another in lashing out against them. Just as their father retaliated against each of them indirectly and in emotional ways without ever actually expressing his anger over their relationship with (or perceived "favoritism") toward her, so did Paul and Frank learn to antagonize one another in the same way.

For example, if Frank Sr. showed favoritism toward Frank because of some perceived annoyance or slight from Paul, Paul might leave his pile of dirty laundry out, albeit on his side of the room when the brothers still shared…… [Read More]

Works Cited:
Aronson, E., Wilson, T., and Akert, R. (2008). Social Psychology. New York:

View Full Essay

Interpersonal Communication the Art of Communication Is

Words: 801 Length: 2 Pages Document Type: Essay Paper #: 7393914

Interpersonal Communication

The art of communication is the certainly that- an art. One must be educated in the art in order to learn the beauty, the essence and the wisdom of what it is trying to portray. Art contributes to one's life in a dynamic and multi-faceted way. The art of interpersonal communication is certainly one that has contributed to my life in a multi-faceted way and there a myriad of different topics that I have encountered that have helped me grow as a person. Interpersonal communication "can be defined as: communication that occurs between two or more people in an organization" (Trauernicht). Using this definition as a foundation and further reflecting upon where I started before taking the class and where I am now, it does seem that I have experienced some personal growth over the course of the interpersonal communication class. It seems that I have learned that it is important to improve verbal communication by striving for accuracy and clarity, to be a mindful listener, and finally, I learned to effectively communicate in a conflict situation.

Foremost, the importance of trying to be completely accurate and clear when communicating is something that I learned and helped me…… [Read More]

Trauernicht, Nathan. "The Importance of Interpersonal Communication.", 14 Jun 2007. Web. 11 Aug 2011. .
View Full Essay

Relationship Dissolution Ecdriesbaugh Relationship Dissolution

Words: 2992 Length: 10 Pages Document Type: Essay Paper #: 8620041

Imbalances were most evident in three relational areas: decision-making, emotional involvement, and equity. A higher percentage of both men and women stated that men usually made more of the decisions, were less emotionally involved, and usually experienced "the better deal." Lastly, male dominance -- but not equality of power between genders -- was found to be linked with greater romantic relationship longevity. It seemed that the higher the relative degree given by the respondents to the male (rather than the female partner of the dyad), the lower the consequential rate of relationship dissolution (Felmlee, 1994).

An imbalance of power may promote the actual solidity of a relationship, but this has been much less often researched than other conclusions. The previous findings that inequalities in power are linked to unhappiness, psychological distress, and disagreement mean that power imbalances will raise the likelihood that a relationship would fail; however, no distinctions were found between balanced power and male dominant college couples in separations. Nevertheless, the balance of power could impact relationship stability in ways that have not been scrutinized previously, because balance discrepancies in power might increase the rate at which a relationship dissipates over time. This study found that the more…… [Read More]

Allensworth, N. (1998). Social penetration: a description, research, and evalutation.

Retrieved on 18 November 2007 at
View Full Essay

Relationship Maintenance Theories Have Been

Words: 2123 Length: 5 Pages Document Type: Essay Paper #: 71857030


Although not all of Davis' relational maintenance strategies are communication based, many of them are primarily work-it-out and have-it-out but also reintegration ceremonies. Davis did not empirically test his observations.

Braiker and Kelley (1979) were interested in understanding the role that conflict plays in relationship development. Employing a social exchange approach to relational maintenance, Braiker and Kelley conceptually defined maintenance as communication behaviors engaged in by members of the couple to reduce costs and maximize rewards in the relationship. Maintenance behavior was operationally defined using items primarily measuring communication with one's partner about the relationship (also included one item measuring self-disclosure and one item measuring willingness to change behavior). Thus, Braiker and Kelley also focus on metacommunication as a relational maintenance strategy.

Braiker and Kelley (1979) concluded that maintenance strategies change meaning over time, with maintenance behavior serving to increase interdependence and love in the earlier stages of development and to resolve conflict in the later ones. Thus, it appears that talking about the relationship functions to escalate a relationship (increase love and interdependence) in the early stages of relationship development and to maintain the relationship (resolve conflict) in later stages.


Ayres, J. (1983). Strategies to maintain relationships:…… [Read More]

Ayres, J. (1983). Strategies to maintain relationships: Their identification and perceived usage. Communication Quarterly, 3-1, 62-67.

Baxter, L.A., & Dindia, K. (1990). Marital partners' perceptions of marital maintenance and repair strategies. Journal of Social and Personal Relationships, 7, 187-208.
View Full Essay

Relationship of a Salesperson With His Customers

Words: 1628 Length: 4 Pages Document Type: Essay Paper #: 27938828

relationship of a salesperson with his customers. The authors have tried to formulate what factors into this relationship. The main focus is the right type of attitude and interaction between the sales person and the customer, which helps to build a long-term relationship between the two.

'Do communicator characteristics such as similarity and expertise, which have typified the short-term transaction perspective of previous sales research, contribute to sustaining an enduring relationship? How important are relational behaviors such as cooperative intentions, contact intensity, and mutual disclosure in building and maintaining long-term relations?' (Crosby, Evans, & Cowles, 1990)

However, the whole of the paper is based on how the customer looks at this relationship. A model has been made which helps to make it easier to understand the intricacies of a services salesman.

'The model is tested in the context of the agent policy holder relationship involving life insurance. By selecting relationship quality as the study's focal variable, we are narrowing our concern to those service settings in which relationship marketing is appropriate and the salesperson assumes the key implementation role.' (Crosby, Evans, & Cowles, 1990)

Research theory

It is believe that the buying and selling of services is more difficult than…… [Read More]

Crosby, L.A., Evans, K.R., & Cowles, D. (1990). Relationship Quality in Services Selling: An Interpersonal Influence Perspective. Journal of Marketing, 68-81.

Graham, J.R. (1997). The Subtleties of Selling Services. ABA Banking Journal .
View Full Essay

Relationships of Family Members Who Work in

Words: 1765 Length: 5 Pages Document Type: Essay Paper #: 55036340

relationships of family members who work in the same family business, focusing but not restricted to, the conflicts they undergo.

A significant percentage of the private sector is comprised of family business. Family business has its own dynamic propelled by a shared family history, personal values, and intimate knowledge of their own concerns amongst other factors. Given that the family operates harmoniously, they have an ease of communication, which propels their business, but, most importantly, they are unanimously committed to long-term goals and are highly motivated to succeed. The harmonious family imbues the family business with shared objective and vibrancy enabling success. Conflict, on the other hand, has a tendency to creep into the business and, ultimately, dissolve that too. As reverse, conflict, originated by business concerns, can dissolve the harmonious glue of the family structure. It is, therefore, important for both family and business, and, ultimately, for the importance of economic welfare of the nation as a whole that the subject of conflict of family business be investigated so that ideas of conflict solution may be generated.

Potential conflicts in Family business

Family business comprises a significant part of the private economy and this private sector and in the…… [Read More]

Works Cited:
Barker, RT, Rimmler, GW & Moreno, E (2004) Family business members' narrative perceptions: values, succession, and commitment Journal of Technical Writing and Communication, 34, 291 -- 320

Dumas, C. (1989). Understanding of Father-Daughter and Father-Son Dyads in Family-Owned Businesses Family Business Review Volume 2, Issue 1, 31 -- 46
View Full Essay

Relationship Friendship and Love the

Words: 2405 Length: 9 Pages Document Type: Essay Paper #: 39682302

In this process, the principles of Grounded Theory Analysis were utilized. Primary coding categories were used in the analysis of the interview transcripts, as well as the identification of a range of significant themes. These were then organized into a formal codebook. The coding of the transcripts also led to new themes and modifications were made to the findings on this basis, where it was deemed to be appropriate.

What kind of statistical analysis was used?

Chi-square analyses were used to examine differences and deviances in the reason why men feel emotionally close to women vs. men.

Was the hypotheses supported?

One of the main aims of the study was to determine and evaluate the adequacy of men's relationship in terms of fulfilling emotional needs. There were a number of central concerns that were investigated through the interviews. These were; whether men share emotionally closer relationships with women or men; differences in the reasons that men feel emotionally closer to women or men; as well as relational and demographic influences on men's close emotional relationships.

Central to the study was the hypothesis of gender differences in relationship issues between men and women. One of the central findings was that the…… [Read More]

ENCYCLOPEDIA BRITANNICA: definition of loyalty. October 18, 2007.

Love: the crucial issue in psychotherapy. October 18, 2007.
View Full Essay

Interpersonal Paradigms in the Emergency Department

Words: 3208 Length: 10 Pages Document Type: Essay Paper #: 23138996

Range Nursing Theories

As a profession, nursing presents many challenges. Indeed, it is one of the most stress inducing jobs in the world, not only in terms of the physical toll and long hours, but also because of the emotionally exhausting nature of the work. For this reason, personnel turnover tends to be high and there is a general shortage of nursing personnel at hospitals. Because of the vital nature of the profession to the healthcare field and to humanity in general, many researchers have addressed the problem of high personnel turnover in the nursing profession, as well as factors like leadership, work efficiency and interpersonal relationships.

Of all the work environments within the nursing profession, the Emergency Room is probably the most stressful, which also leads to high personnel turnover. One approach towards a resolution is to find ways of enhancing nursing staff satisfaction. Increased satisfaction at work would lead to greater commitment and a lower tendency to leave the workplace for greener pastures. As such, two middle range theories will be evaluated for their applicability to the quest of improving nursing staff satisfaction in the emergency department.

Description of Clinical Practice Problem

Burn-out is one of the most…… [Read More]

View Full Essay

Personal Application of Knapp's Relationship Development Model

Words: 2243 Length: 6 Pages Document Type: Essay Paper #: 49607960

Interpersonal Relationship

Most people have had relationships that began with promise but ended badly. This is certainly the case with myself, and in my case, I can think of one popular song that always reminds me of the optimistic beginning and disastrous end of a certain relationship. This song is "Billie Jean," a well-known and bestselling single by the late Michael Jackson from his 1983 album Thriller -- which still ranks among the best-selling albums of all time. Many people will remember the slow and ominous chord progression of the song's opening, or the memorable video which introduced America to the "moonwalk," Jackson's signature dance move. What is most interesting to me is the way in which the song follows Knapp's classic ten stages of relational development. This is apparent from the song's opening, where the singer and a young woman meet as strangers in a social situation, in the midst of a crowded nightclub:

She was more like a beauty queen, from a movie scene

I said "don't mind, but what do you mean I am the one

Who will dance on the floor in the round?"

She said "I am the one, who will dance on the floor…… [Read More]

Jackson, Michael. "Billie Jean." Thriller. 1983. Web. Accessed 21 March 2014 at: 

Jackson, Michael. Moonwalk. New York: Crown, 2009. Print.
View Full Essay

Interpersonal Conflict in Film

Words: 560 Length: 2 Pages Document Type: Essay Paper #: 35010599

Interpersonal Conflict in Film

Interpersonal Conflict

An expressed struggle between at least two interdependent parties who perceive incompatible goals, scarce resources, and interference from others in achieving their goals. (Wilmot and Hocker, 2001)

Interpersonal conflict arises when there is a difference of perception between the interdependent parties. For a conflict to arise the two sides must communicate to each other about the existence of the problem and make an effort towards resolving the issue. Hence, communication plays not only an important but the very basic role during interpersonal conflicts, as without communication there can be no solution.

There are a few problems that are observed to arise in interpersonal conflict situations (Satir, 1998). The first problem that is encountered during such situation is that both parties will ignore the issue. This is very harmful in the way that avoiding confronting the issues at hand can lead up to greater problems in the future for both parties. Secondly, the parties or individuals involved in the situation may start to blame the other individual or party. This particular problem can be avoided through the use of communicating on time and explaining the facts with proof. Another problem that includes such situations is…… [Read More]

Satir, V. (1998). The New Peoplemaking, Mountain View, CA: Science and Behavior Books.

Wilmot, W.W., & Hocker, J.L. (2007). Interpersonal Conflict. Boston: McGraw-Hill.
View Full Essay

Interpersonal Conflict

Words: 893 Length: 2 Pages Document Type: Essay Paper #: 56121395

Interpersonal Conflict in Film

American Beauty (Spacey, Bening and Birch) is a 1999 Film with many interpersonal conflicts that are never resolved. Basically a comedy and drama about Lester Burnham's mid-life crisis but also showing the personal crisis of every other major character, the movie shows a father-daughter conflict between Lester and Jane Burnham that could have been resolved. Communication, time and their common characteristics are three factors that could have resolved Lester's and Jane's interpersonal conflict, if Lester had lived longer.

Everybody in Lester Burnham's life, including Lester and his daughter, Jane, think that he is a "loser." The conflict between them is shown early in the movie, at dinner. Lester, Carolyn and Jane Burnham are having their family dinner at home, Lester asks about Jane's school day and she eventually says sarcastically, "It was spectacular." Then, when Lester discusses his job problem and Jane does not seem interested, he asks, "You couldn't possibly care less, could you? Jane says, "Well, what do you expect? You can't all of a sudden be my best friend just because you had a bad day. I mean, hello, you've barely even spoken to me for months." He does not disagree with her.…… [Read More]

Works Cited:
American Beauty. Dir. Sam Mendes. Perf. Kevin Spacey, et al. 1999. DVD.
View Full Essay

Interpersonal Communication This Classic Axiom

Words: 1510 Length: 4 Pages Document Type: Essay Paper #: 60446447


Anon. Communication. Retrieved from

Barker, L. & Edwards, R. (1980). Intrapersonal Communication. Dubuque, IA: Gorsuch Scarisbrick.

Blanford, Roxanne. Paul Watzlawick's First Axiom of Communication: One Cannot Not Communicate. Retrieved from

Greene, G. (1996). Communication Theory and Social Work Treatment. In Turner, F.J. (Ed.), Social Work Treatment: Interlocking Theoretical Approaches (pp. 116-145). New York: Simon and Shuster. 1996.

Hargie, O. & Dickson, D. (2004). Skilled Interpersonal Communication: Research, Theory, and Practice. New York: Routledge.

Hartley, P. (1999). Interpersonal Communication. New York: Routledge.

Honeycutt, J.M & Mapp, C., Knasser, K. & Banner, J. (2008). Intrapersonal communication and imagined interactions. In Stacks, D.W. (Ed.), an Integrated Approach to Communication Theory and Research (pp. 323-336). New York: Routledge.

Littlejohn, S.W.(2002). Theories of Human Communication. United States: Wadsworth Group.

Myers, S.A. & Anderson, C. (2008). The Fundamentals of Small Group Communication. Thousand Oaks, CA: Sage Publications.

Nohria N. & Eccles, R. Face-to-face: making network organizations work. (2000). In Preece, D. (Ed.), Technology, Organizations and Innovation: Towards 'real virtuality'? New York: Routledge.

Sinha, B.P. & Reddy, M.N. (1991). Organizational Communication: A Structural and Functional Analysis. New Delhi: Mittal Publications.

Turow, J. (2009). Media Today: An Introduction to Mass Communication. New York: Routledge.

Watzlawick,…… [Read More]

Anon. Communication. Retrieved from

Barker, L. & Edwards, R. (1980). Intrapersonal Communication. Dubuque, IA: Gorsuch Scarisbrick.
View Full Essay

Interpersonal Effectiveness

Words: 745 Length: 2 Pages Document Type: Essay Paper #: 72176150

Interpersonal Efficacy -- Using Empathetic Listening

Interpersonal Effectiveness

Empathetic listening is a form of listening that takes into account more than just the words spoken. Empathetic listening involves a more holistic approach to listening and communication in general. Empathetic listening is sometimes also called active listening. It is a type of listening where the meaning of a communication lies in the verbal and non-verbal cues. Empathetic listening is a technique of listening that requires that the listener follow the words of the speaker and understand the intent behind the words, as well as the aspects involved during the delivery of the words. To empathetically listen without much practice is pretty strenuous and requires substantial concentration. Empathetic listening requires self-control on behalf of the listener because very often while people are speaking, the people who are listening have thoughts that they want to express that are directly related to statements made by the speaker. Empathetic listening requires that everyone take his or her turn when it comes to both speaking and listening.

I practiced listening empathetically to my mother and to one of my close friends. I chose these people because I am already close to them and I feel there…… [Read More]

Bookbinder, PhD, L.J., & Johnson, J. (2006) Empathy, Listening Skills & Relationships. Available from: 2012 August 20.
View Full Essay

Interpersonal World of the Infant

Words: 1465 Length: 5 Pages Document Type: Essay Paper #: 58487168

At first, there won't be any mental disorder, just issues with behaviors such as eating and sleeping. Then during the phase of intersubjective relatedness, the focus switches to controlling, sharing, or influencing the subjective experience of self and others. At this stage, if caregivers are not emotionally attuned enough to the infant, problems may arise such as depression. If they are only attuned when the infant behaves a certain way, this may lead the child to start forming a false self in order to please others. There can also be misattunements between caretaker and child, in which one or the other misreads emotional cues and responds inappropriately. And it's very important for a caregiver's attunement to be authentic.

There are also four types of self-experience: social, private, disavowed, and "not me." Disavowed refers to the parts of self the child learns not to share, and the "not me" experience is the part of self that is repressed. If the child learns to repress a lot of their emotions, they might develop a related pathology.

Chapter 10

Some Implications for the Theories Behind Therapeutic Reconstructions

This chapter relates theories of development to the "observed" infant. Infants undergo a "stimulation barrier" period…… [Read More]

Stern, Daniel. The Interpersonal World of the Infant. Basic Books, 1985.
View Full Essay

Relationships the Classification of Relationships

Words: 600 Length: 2 Pages Document Type: Essay Paper #: 74306679

Friendship can sometimes be a very strong connection and can last for a lifetime precisely because there are always people with common interests that feel the need to communicate with each other.

Another important type of relationship in my life is that with my teachers and colleagues. Education is also an important environment for developing relationships. For me, teachers and colleagues are significant because they help establish my personality on a professional level. School is the context where the individual develops significantly, while acquiring skills and knowledge. The teachers are therefore very important for the development of an individual. For me, teachers have often served as guidance and even as role-models. A teacher can open new horizons for me, as he or she is able to influence and feed my personality and my view of the world. The colleagues on the other hand are also important as they can sometimes be competitors who are exposed to the same learning experience as I am.

Finally, my relationship with co-workers is also crucial. It is less intimate than the other relationships but very important because I have to learn how to be efficient as a team-worker. Working in a team and having…… [Read More]

View Full Essay

Interpersonal Attraction

Words: 621 Length: 2 Pages Document Type: Essay Paper #: 30224690

Interpersonal Attraction

Klohen, Eva C. & Shanghong Lao. (2003) "Interpersonal Attraction and Personality." Journal of Personality and Social Psychology. Vol. 85. No 4, 709-722.

Although the 'rules' of interpersonal attraction, or the mysterious process and reasons that we are attracted to certain individuals and not to others, are often obfuscated by romantic language, the authors of this article attempt to clarify the data that does exist as to whether opposites do indeed attract, or if we seek someone like ourselves, someone like our ideal self, and if security of reciprocal attachment is more important than other factors in attachment.

One of the most interesting studies cited early on by the authors, and critical in shaping the dynamics of their own study, is a personality evaluation of different attraction patterns, as performed by Bartholomew and Horowitz. This study attempted to break down different attachment styles and patterns into four different categories, based on the degrees of manifested anxiety or avoidance. Bartholomew and Horowitz characterized attachment behavior patterns as secure, preoccupied, fearful, or dismissive Individuals with secure sense of self were both less anxious and avoidant, fearful individuals are both anxious yet avoidant because of fears of rejection, in contrast to anxiously…… [Read More]

View Full Essay

Interpersonal Persuasion

Words: 611 Length: 2 Pages Document Type: Essay Paper #: 10132634

Interpersonal Persuasion

How has the media age influenced personal selling? Please provide examples to illustrate your discussion. Have electronic media made it more difficult for salespersons to persuade audience members?

The media age has transformed the nature of personal selling. Consumers have access to a wealth of information about the products and services available to them: from broad Google searches to browsing through customer reviews on specific vendor websites or on Consumer Reports (Chapter 14). Social media also enhances the ability of the consumer to acquire information about products, as friends share information about their experiences with a product, service, or brand. A more educated consumer challenges the personal sales representatives to be able to answer questions and be completely honest with the answers.

New media has also altered the actual practice of personal selling. Sales representatives have at their disposal a wealth of possibilities for reaching consumers: from emails to Facebook pages. Sales representatives can use chatting and instant messaging to speak with consumers about their questions, using new media in ways that were not possible a few decades ago. Personal sellers need to master a whole range of information systems and tools. This is especially true for business-to-business…… [Read More]

View Full Essay

Causes Relationships to Fall Apart it Happens

Words: 2039 Length: 5 Pages Document Type: Essay Paper #: 71941888

Causes Relationships to Fall Apart

It happens to us all -- that moment when our knees get weak from the sight of someone else; that split second that it seems like nothing else in the entire world matters; that instant when all seems right in the world, and we hope and pray that it never changes. Most everyone remember those beginning stages in a relationship where everything in the universe is absolutely, irrevocably, fearlessly perfect, right? So how do all of those feelings, thoughts, moments of pure bliss take a gut wrenching nose dive for the worse? Why do people fall out of love? How do people go from being love drunk to those month long purging sessions to rid themselves of the toxins that once were our former soul mates? It happens, even to the best of us, even to those of us who attempt to make every wrong right -- it just happens, but there is always a reason for it. Perhaps it was a small error in judgment, or a slight blunder of communication, whatever it is, it was there, and there was no stopping it. Maybe relationships could be a little more easily understood if there…… [Read More]

Baxter, L.A., & Braithwaite, D.O. (2008). Interpersonal communication: evolving interpersonal relationships. Los Angeles: Sage Publications.

Harvey, J.H., & Wenzel, A. (2001). Close romantic relationships: maintenance and enhancement. Mahwah, N.J: Lawrence Erlbaum Associates.
View Full Essay

Brand Relationships Having a Relationship With a

Words: 785 Length: 3 Pages Document Type: Essay Paper #: 27503492

Brand Relationships

"Having a Relationship" with a Brand

Establishing and maintaining a "relationship" with a brand is a complex concept that often is taken for granted. Much of the complexity arises out of the fact that goods are inanimate objects and do not fall under the traditional notion of a subject of a relationship since the good or product can interact with an individual with human-like qualities. However, at the same time, people attribute human characteristics to products and brands. The human activity of anthropomorphizing inanimate objects has been identified as a universal activity in virtually all societies (Fournier, 1998). Therefore, in this way the brand can interact with the individual given the attributed human qualities. It is generally thought that people have relationships with brands instead of products because products typically have a lifecycle that eventually ends while brands are more enduring and can introduce new products (Rasmussen, N.d.)

Furthermore, the relationship between a brand or product and an individual can mirror interpersonal relationships in many ways and share many of the same dynamics. Feelings of trust, reliability, and even love can be thought of in regard to various brands as well as negative emotions such as disgust and…… [Read More]

Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 343-373.

O'Donnell, E., & Brown, S. (2012). Brand Image. Academy of Marketing Studies.
View Full Essay

Effect of Similarity on Interpersonal Attraction

Words: 1579 Length: 5 Pages Document Type: Essay Paper #: 28034221


Effects of similarity on interpersonal attraction

The aim of the various researches carried out on how individuals interact and form either positive or negative relationships. To fully investigate these issues, Bryne (1961) highlighted the need to acquire knowledge about the various independent variables. Majorly, Bryne (1961) contends that the functional and physical distance influences interpersonal attraction and interactions in general. Another variable is the environment, which should be conducive to allow and encourage interaction and lastly, individual properties that stimulate responses from other individuals from other similar interactions they may have encountered previously. The main problem however that was been investigated by the various researchers aimed at finding out the impact of similar attitudes to attraction and the reasons for these impacts (Bryne, 1961, pg.713).

Two factors ultimately influence interpersonal attraction after the initial interaction has been established. These factors have been identified punishment and mutual reward. Therefore, attraction is encouraged when reciprocal rewards are present in any interactions whereas dislike can generally be associated with punishments. In other words, similarities or dissimilarities between individuals are the major determining factors to interpersonal attraction. The perception of a particular culture, therefore, sets standards about issues in their environment and whoever…… [Read More]

Batchelor, T.R. & Tesser, A (1971) Attitude Base as a Moderator of the Attitude Similarity-Attraction Relationship. Journal of Personality and Social Psychology. Vol.19, No.2, 229-236

Byrne, B. (1961) Interpersonal Attraction and Attitude Similarity. Journal of Abnormal and Social Psychology. Vol.62, No.3, 713-715
View Full Essay

Technology on Personal Relationships the

Words: 13203 Length: 50 Pages Document Type: Essay Paper #: 85885493

In many ways, students live both in the land-based or physical world as well as in the virtual world; leading what some considers parallel lives.

Helliwell & Putman (2004) posit that social networking sites may offer an avenue for the development of greater social capital which may serve to further reinforce students' likelihood of integrating Facebook and other social media sites into their regular routines. A suggestion made as to the possible reason for the purported decline in mature interpersonal relationships is social media and advances in technology Helliwell & Putnam, 2004.

The following study will build a base of knowledge regarding several popular social media sites including Facebook, and examine the role social media plays in a college students' development and interpersonal relationships.

Technology has revolutionized and transformed the way in which people relate in one another and in this way it has greatly impacted the communication between people. Some of the technological devices which have been thought to cause these effects include televisions, radios, mobile phones, personal computers, laptops and other handheld devices. These devices have brought different technologies to our lives and have come to change how we establish ourselves in our day-to-day lives and how we…… [Read More]

Works Cited:
Anstey, S. (1999). Online Personal Relationships. Milwaukee: University of Wisconsin, Milwaukee.

Arnett, J. (2000). Emerging adulthood: A theory of development from the late teens through the Twenties. American Psychologist, 55(1), 469-480.
View Full Essay

Self-Disclosure Women's Use Self-Disclosure in Interpersonal Intimate

Words: 1830 Length: 6 Pages Document Type: Essay Paper #: 47759011


Women's Use Self-Disclosure in Interpersonal Intimate Relationships

Compared with Number and Length of Relationships They Maintain

Kalbfleisch (1993) points out that interpersonal relationships are the "cherished ingredients of our everyday social milieu." There are no substitutes according to Kalbfleisch, for the people that "we turn to in times of need, look to for comfort and companionship, laugh, cry and share our lives with throughout the cycle of our existence" (p.3).

Many researchers have exclusively examined interpersonal relationships from the perspective of communication, psychology, sociology and family studies (Kalbfleisch, 1993, p.3) because interpersonal relationships are considered the backdrop of human relationships. Many studies conducted in the past (Greenwood, 1991;,Planalp, et al., 1988, Derlega et. al, 1985) suggest and demonstrate that gender is important contextually when examining the manner in which people self-disclose particularly in initial interactions, suggesting the need for further research related to interactions other than initial ones. More studies comparing communication behavior and establishing female male or female to female patterns need be conducted. Thus this study serves to fill some of the gap related to this area of research.

The aim of this paper specifically is to examine the extent to which interpersonal relationships evolve from initial…… [Read More]

View Full Essay

Leadership Interpersonal Skills and Decision-Making

Words: 2408 Length: 9 Pages Document Type: Essay Paper #: 67696534

LEADERSHIP, INTERPERSONAL SKILLS, DECISION-MAKING research paper prepared for the staff of New Jersey Publishing Corporation

Improving Leaders and Interpersonal Relationship

Communication Skills

Written, Oral, Listening, Perception)

Organization and Planning

This research paper analyzes the effect of leadership skills providing direction, interpersonal skills in interacting with others and decision making.

It includes oral communication skills, written business communication, and perception skills important in analyzing problems and proposing solutions.

Final component deals with organizational change and self-designing change management.

The research paper will be the basis of a proposal for a seminar workshop to enhance staff knowledge of such qualities as leadership and ability to interact with others for the enhancement of the capabilities of the staff.

Executive Summary

To counteract dire predictions in the globalized world, leadership, interpersonal relationship and decision-making in the corporate world should undergo enhancement, strengthening and change in design

The process takes careful analysis, outlining of problems and needs of all organizations undergoing change.

The research includes observations of what happens when leadership resides in only one person. It advocates leadership reposing in all other members of the organization.

Also included are oral communication, written business communication (business letters, memoranda).

The last component of the Research is…… [Read More]

View Full Essay

Effects of Outside Interference With the Therapeutic Relationship

Words: 1927 Length: 6 Pages Document Type: Essay Paper #: 15862546

Therapeutic Relationship

An Analysis of the Potential Detrimental Effects of Interference with the Therapeutic Relationship

Virtually any type of treatment setting requires an effective therapeutic relationship to succeed. Therefore, this research paper will examine the potential detrimental effects on the client and the therapeutic relationship when an outside person interferes with the therapy in general, and the following two scenarios in particular: 1) the patient's family, friend, or significant other(s) do not refrain from intervening in the therapeutic relationship once it has begun; and, 2) once the patient develops an affectionate relationship with the therapist, the family member, friend, or significant other develops jealousy and attempts to destroy or undermine the therapeutic relationship. To this end, a discussion of what steps practitioners can take when these events interfere with the therapeutic relationship is followed by a summary of the research and recommendations for clinicians in the conclusion.

Review and Discussion

Background and Overview.

According to Carroll, Connors, Dermen, Diclemente, Frone and Kadden (2000), "It has long been recognized that establishment of a working relationship between the client and therapist is an important component of the behavior change process. This relationship has consistently predicted client response to psychotherapeutic interventions in a…… [Read More]

Adam, E., Egeland, B., Korfmacher, J., & Ogawa, J. (1997). Adult attachment: Implications for the therapeutic process in a home visitation intervention. Personality and Social

Psychology Review, 1(1), 43.
View Full Essay

Therapeutic Relationships Within the Medical

Words: 967 Length: 3 Pages Document Type: Essay Paper #: 86828533

The goals are what the client hopes will happen because of the care needed -- and the bond the specifics that need to be met in order to meet those goals (Widdowson, 2010, 83).

The Transference/Countertransference Section -- Within this section of the therapeutic relationship, transference and countertransference are phenomenons in which feelings between the client and caregiver are directed and redirected to one another. This has been part of clinical psychology since Jung, and may be both harmful or positive. Within the caregiver model, it is usually heightened empathy for the patient, with the client, a feeling of greater emotional bonding to the caregiver than that of a professional relationship (Wiener, 2009).

The Real Relationship -- This is the ideal outcome, the real or personal relationship between client and caregiver. It may, of course, include deception on the part of the caregiver or therapist depending on the actuality of the illness or the prognosis for the patient; but it transcends the dancing around and dishonesty that sometimes is indicative in new healthcare relationships because of the client's need to appear special on one hand, very needy on the other. The real relationship is often goal oriented as well, and…… [Read More]

Watson, J. (1997). The Theory of Human Caring: Retrospective and Prospective. Nursring Science Quarterly, 10(1), 49-52.

Widdowson, M. (2010). Transactional Analysis: 100 Key Points and Techniques. New York: Taylor and Francis.

Wiener, J. (2009). The Therapeutic Relationship: Tranference, Countertranference. Austin, TX: Texas a&M Univeristy.
View Full Essay

Personal Team Relationships There Is a Difference

Words: 583 Length: 2 Pages Document Type: Essay Paper #: 70602120

Personal Team Relationships

There is a difference between team-building and teamwork. The first focuses most on building the group and the second on the processes and functions that make groups successful (Ingram, David, 2011)

In many business settings we often focus on the first and then assume the working together will come naturally. We often assume that having others around is enough to ensure that person interests or agendas don't predominate. But what happens when we cannot focus on the team itself or the building of that team? Then we have to focus on how people work together, including on interpersonal relationships that really determine if the decision-making processes function as we want.

One of the key issues of two people working productively always centers on listening and mutually understanding what each wants, what each hears and what each expects will result. This is how groups or individuals can make progress and get to the point where plans can be made and the details for moving forward can be identified. Goals and objectives are important in team settings but they still need to be understood by the individuals who do the actions necessary to get to those outcomes. This level…… [Read More]

Works Cited:
Ingram, David (2011), What is the difference between team building & team work, The Houston Chronicle, retrieved October 6, 2011 from , para 4.


Building Relationships Outside the Team
View Full Essay

Leadership Training and Its Relationship to Communication

Words: 3299 Length: 10 Pages Document Type: Essay Paper #: 887032

Leadership Training and Its Relationship to Communication Skills, Self-Esteem, and Problem Solving Skills among Youth

Transformational leadership remains a critical phenomenon as described through behavioral components such as inspirational motivation, idealized influence, individualized consideration, and intellectual stimulation. Idealized influence is the first element and is reflected based on the conceptualization by transformational leaders who behave in a manner that allows them appear as role models among their followers. Such individuals are respected, trusted, and admired (Olive, Gottfried, Guerin, Gottfried & Reichard, 2011). Followers relate with the leaders with the aim of emulating them.

Children's attachment style is normally attributed to parental factors or parenting style. Attachment styles are well formed at early ages even though they are predictive of outcomes for future leadership. Early life shows that bonds developed by infants with caregivers vary between from an insecure to secure attachment styles. The relationship identifies diverse infant attachment styles which are either secure or insecure (avoidant and ambivalent) while influencing subsequent functions of relationships. The research stream shows that individuals with secure attachment style have characteristics of adaptable psychosocial functioning in adulthood (Shamir, 2011). This is because they are endowed with ego resources that are necessary for taking up leadership…… [Read More]

View Full Essay

Premarital Relationships How Do They

Words: 4763 Length: 15 Pages Document Type: Essay Paper #: 15530479

Those individuals who are most likely to idealize their partners are those who are also most likely to be disappointed. It also seems to be the case that those most likely to idealize their partners are those who are most likely to move quickly from engagement (or an equivalent but less formal relationship) to marriage. Such a quick trip from first date to the altar is often a very poor choice in the long run, as summarized below:

Waller... assumed that courting couples are generally blissful, optimistic lovers who, in order to sustain their romance, draw attention to their desirable qualities, suppress thoughts and behaviors that might weaken their romance, and try to see the best in the other person. After they are married, however, spouses may no longer be as motivated to "put their best foot forward" to impress their marriage partners; moreover, the intimacy of marriage makes sustaining such idealized images difficult. When idealized images give way to more realistic ones and the intense romance of early marriage weakens, as it usually does, marriage partners may be disappointed by the changes (Niehuis, Skogrand, & Huston, 2006, / )

Although it is beyond the scope of this paper,…… [Read More]

Flowers, B. (2007). The limits of a technical concept of a good marriage: Exploring the role of virtue in communication skills. Journal of marital and family therapy 27(3), 327-340.

Larson, J.H. (2000). Should we stay together? A scientifically proven method for evaluating your relationship and improving its chances for long-term success. San Francisco: Jossey-Bass.
View Full Essay

Moral Arguments and Ethical Issues in Relationships

Words: 648 Length: 2 Pages Document Type: Essay Paper #: 68308689

Moral Theory and Virtue Ethics

How is virtue ethics different from the other theories of ethics that you have studied so far?

The other theories of ethics argue that morality results from an act, thus they tend to focus on the impact. This implies that a moral act will bring the highest level of happiness for the highest number of people. In contrast, virtue ethics considers morality as the result of character or identity of a person and not a reflection of the act. It means that some characteristics are virtues. Individuals with these virtues are moral and their actions only reflect their inner morality (MacKinnon, 2012).

According to Aristotle, what is the difference between intellectual and moral virtues?

Intellectual is the first principle governing human acts. Other laws only exist to obey intellectual in various ways. Those who obey intellectual without any contradiction are body limbs because they are in a healthy status. Ideally, the limbs proceed to act after the command of the intellectual. Therefore, Aristotle says that the intellect commands the body as a slave. Accordingly, some philosophers contend that all active human principles are subordinate to the intellect in this manner. Such a circumstance is true…… [Read More]

MacKinnon, B. (2012). Ethics: Theory and contemporary issues, concise edition. Belmont, Calif: Wadsworth/Cengage Learning

Vaughn, L. (2013). Contemporary moral arguments: Readings in ethical issues. New York: Oxford University Press
View Full Essay

Progression of Committed Romantic Relationships

Words: 2370 Length: 8 Pages Document Type: Essay Paper #: 72633415

A particular area of interest for Baxter and Bullis (1986) is the manner in which couples recollect the turning point in their relationship, and how well those recollections match up with one another. After interviewing hundreds of couples whose relationships had declined or disintegrated, the researchers found that only 54% of the couples attributed their relationships downfall to the same turning point. Misaligned perceptions of many types are, in fact, a major cause of conflict and failure in committed romantic relationships.

Inconsistent Perceptions

Research on self-interpretation suggests that individuals might embellish their personal virtues to make up for perceived faults. In a study by Greenberg & Pyszczynski, (1985) individuals were confronted with the knowledge that another person knew of a serious fault in their characters. These threatened individuals then emphasized their many virtues in domains unrelated to this fault, presumably in an attempt to reaffirm themselves in this critical other's eyes, and buffer self-esteem.

Steele (1988) also argued that allowing individuals to affirm valued, positive aspects of their identities can reduce feelings of dissonance associated with negative, identity-inconsistent elements. For example, individuals who chose to write counter attitudinal essays did not alter their attitudes if they were able first to…… [Read More]

Acker, M., & Davis, M.H. (1992). Intimacy, passion and commitment in adult romantic relationships: A test of the triangular theory of love. Journal of Social and Personal Relationships, 9, 21-50.

Acitelli L.K. (1998). When spouses talk to each other about their relationship. Journal of Social and Personal Relationships, 5, 185-199.
View Full Essay

Women Come Out of an Abusive Relationship

Words: 807 Length: 3 Pages Document Type: Essay Paper #: 11423493

women come out of an abusive relationship, the negative psychological traumas they feel continue. This study makes a comparison between forgiveness therapy (FT) and alternative therapy (AT)-assertiveness, anger validation and interpersonal skill building for women who have been abused emotionally and had been separated permanently from their romantic partner or spouse for up to two years or more. A total of 20 women in Midwest city who were abused psychologically made up the participants. Psychological abuse from one's spouse characterizes a very agonizing infidelity, which often leads to very serious depressing psychological results for the partner who has been abused. There are reports of both standard deviations and mean scores for every measure at pretest, posttest, as well as follow-up for everyone in the forgiveness therapy group and both pretest and posttest for everyone in the alternative therapy group. This represents the first research for the demonstration of the efficacy of forgiveness therapy as a reliable therapeutic strategy for ameliorating the long-lasting adverse effects of psychological abuse from one's spouse. Furthermore, this research reveals the extent that forgiveness therapy advances development in the area of psychological health to a considerably greater level as compared to the alternative therapy the literature…… [Read More]

View Full Essay

Creative Thinking for Interpersonal Isues

Words: 707 Length: 2 Pages Document Type: Essay Paper #: 35825060

Affective creativity may be argued as a primary tool in the resolution of interpersonal issues, more important than cognitive creativity, or cognitive learning. To consider how and why this is, the concept of affective creativity will be considered, and its role in resolving interpersonal issues discussed.

Different forms of creativity exist, frequently divided into two types of creativity. The first is associated with the technology things, resulting in outputs such as inventions, new scientific theories, and works of art (Sarnoff & Cole, 1983). The second type of creativity is the generation of new responses to daily challenges, essential for personal growth (Sarnoff & Cole, 1983. Vargiu (1973), categorises these as cognitive creativity and affected creativity. The cognitive creativity elements include the basic knowledge required for creativity, as well as specific knowledge in relevant fields, combined with the open-mindedness. The affective elements are intangible, and include aspects such as curiosity, humour, a willingness to take risks, and independence (Amabile, 1989). It is argued both are interdependent types of creativity, but in the context of social situations, it may be argued affected creativity is more important than cognitive learning, or rational thinking.

Having defined the concept of affective creativity, it is necessary…… [Read More]

View Full Essay

Relationship and Development of Child's Personality --

Words: 1765 Length: 5 Pages Document Type: Essay Paper #: 21206330

relationship and development of child's personality -- developmental theories in Integrative psychotherapy and their use by working with clients

The foundation of our daily lives is created on the relationships that we have with other people. This contact with others, a feeling of reverence it produces and the relational needs it satisfies are all the requirements for us. Our capability to make complete contact with others is frequently disturbed as we confront the unavoidable sufferings of life, either large or small. Psychological dysfunction will result if contact decreases and relational needs get curtailed. Through a method called Integrative Psychotherapy, people can revive their capability to uphold real relationships and improved psychological health. The integrative psychotherapy is based on Roger's client-centered therapy, Berne's transactional analysis, Perls Gestalt therapy, Kohut's self-psychology, and also the contributions of British object-relations theorists. (Erskine; Moursund; Trautmann, 1999)

Integrative Psychotherapy:

Integrative psychotherapy involves a practice of psychotherapy that asserts the intrinsic value of each individual. This therapy reacts suitably and efficiently to the person at the emotional, behavioral, cognitive, and physiological levels of working, and tackles the spiritual dimension of life too. The procedure of taking renounced, ignorant, or unsettled facets of the self and making them…… [Read More]

Erskine, Richard G; Moursund, Janet; Trautmann, Rebecca. (1999) "Beyond Empathy - A Therapy of Contact-In Relationship" Brunner/Mazel. Retrieved from  Accessed on May 12, 2005

Erskine, Richard G; Moursund, Janet. (1998) "Integrative Psychotherapy in Action" Gestalt Journal Press. Retrieved from Accessed on May 12, 2005
View Full Essay

Relationships That Influence Relationship Functioning

Words: 1372 Length: 5 Pages Document Type: Essay Paper #: 94989498

Other techniques are those listed as:

Opening space for recovery and taking it slow

Compliments and statements of affection

Writing positive requests for the future

It is important that the couple become able to schedule pleasant times in spite of the depression cycle such as higher activity task of cycling, walking, etc. Furthermore challenging the belief systems in the depression are vital and then to fill that void with ": positive constructions and narratives" about the situation. The CTR or "Challenge Test Reward" is a technique utilized for transforming through challenge of a self-critical belief through generation of an alternative positive belief to replace the old negative belief with self-rewarding dialogue resulting from this technique when accomplished. (Author of Ibid p. 431)

Communication and Problem Solving:

It is imperative that the therapist provide the client with communication and problem solving skills for dealing with the depression. These skills may be necessary for overcoming the tendency to deal with the situation in an angry manner which only serves to worsen the situation as well as the depression for the partner experiencing it. Treatment may be facilitated through gradual exposure to the situations feared while enabling the client through new skills of…… [Read More]

Beach, S et al. (1990) Depression in Marriage a Model to Etiology and Treatment. New York: Guilford.

Carr, Alan
View Full Essay

Relationships in Late Adulthood

Words: 2368 Length: 7 Pages Document Type: Essay Paper #: 35889364


Changing Relationships in Late Adulthood

Late adulthood is often mistakenly viewed as a time of relaxation, where everything slows and an individual's life becomes more consistent and less stressful. In reality, late adulthood is a time of great change. Individuals retire, children move away, lifestyles alters significantly, and social ties decline. Most significantly, a person's relationships change significantly in late adulthood. This includes relationships with siblings, spouses, friends, children, and grandchildren. By considering these relationships and how they change, it will be shown that late adulthood is far from being a time of reduced stress. It may become a time of reduced stress if the individual makes the transition successfully, but the actual process of transition involves many significant changes.

One of the significant changes that occurs during late adulthood is that individuals often become more involved with their siblings. Stark and Hall (1988) suggest that this is partly because brothers and sisters are the only means of support left. This is especially true if the individual is divorced, widowed, has no children, or has only one or two children. However, Stark and Hall (1988) made another interesting point, which was that a large number of sibling relationships that…… [Read More]

Berk, L.E. (2004). Development through the lifespan. Boston, MA: Allyn and Bacon.

Butler, R.N. (1968). The life review: An interpretation of reminiscence in the aged. In B. Neugarten (Ed.), Middle age and aging (pp. 486-496). Chicago, IL: University of Chicago Press.
View Full Essay

Interpersonal Process & Strategy Framework

Words: 1129 Length: 4 Pages Document Type: Essay Paper #: 12712770

For instance, when a needed to resolve personal issues, the manager understood him and supported him by allowing flexible schedules and even reduced amounts of work when possible.

Apathy: Apathy is situated at the opposite pole from love, but they are somehow similar in the meaning that they are seldom found in the workplace. The modern working environment tries to resolve such issues and find solutions to remove such strong feelings. In the given situation, it could be said that the friend of the dissatisfied employee manifested apathy towards the management. These feelings were however of short duration, based on the impulse of supporting a and also on previous negative experiences with the manager.

3. Aggression

Aggression towards the other: In the current scenario, most of the aggressive behavior was revealed by the supporting friend B. However he did not become involved in direct disputes, he would reveal flashes of anger directed at the manager, during which he would badmouth him.

Confrontation: A direct confrontation was avoided by all three parties. A was frustrated and felt that he deserved the raise. Having to ask for it made him feel unappreciated and humiliated. Therefore, he avoided a direct discussion with the…… [Read More]

Works Cited:
Bion, W.R., Experiences in Groups, New York: Basic Books, 1961

Schutz, W., FIRO: A Three Dimensional Theory of Interpersonal Behavior, New York: Rinehart and Winston Inc., 1958
View Full Essay

Interpersonal Communication and Intimacy

Words: 1925 Length: 5 Pages Document Type: Essay Paper #: 29898314

2003) Men and women: Becoming together. Intimate Partners. (pp. 389-397).

This article stated that gender is ultimately a mystery that cannot be solved scientifically. Men and women can, however, come together in love and sex. Love increases this mystery.

Although gender is not a science, we can see obvious differences in gender. Thus results love between men and women.

Lewis, C.S. (1988) The four loves. Retrieved from


This article spoke of need-love and gift-love. Gift-love is what moves people to work and plan for the future of their children. Need-love is what drives a child to run to his or her mother. Need-love is necessary for forgiveness.

It is obvious that need-love is necessary for a relationship, but perhaps the best relationships integrate gift-love as well.

The National Marriage Project. (2009, February) The state of our unions 2008: The social health of marriage in America. Retrieved from


This article displayed several graphs to present information. A significant trend of not getting married has been occurring over the past several decades (p. 4). Nearly 40% of those women who are married do not report that they are happy in their marriages (p. 5). Interestingly, divorces peaked around…… [Read More]

Popenoe, David. (2004) Top ten myths of divorce. Retrieved from


Wilcox, W.B. (2009) The evolution of divorce. National affairs, 81-94.
View Full Essay

Interpersonal Skills

Words: 738 Length: 2 Pages Document Type: Essay Paper #: 84892189

Leadership and Solitude

When talking about effective and compelling leaders in education and other important social fields most people tend to envision a certain type of individual. This individual is usually envisioned as a very social, affable, outspoken and extroverted person. William Dereziwics challenges and questions this character perception of leadership in his article titled Learn To Be Alone With Your Thoughts. This article presents a clear connection that exists between leadership and solitude, Dereziwics supports his opinion about leadership by commenting and discussing several situations where solitude directly results in leadership. He also talks about social and media interaction and how this conflicts with leadership. Derecziwics begins his article by stating that solitude is necessary for leadership, he says that this is so because solitude allows a person to think and critically analyze. Derecziwics states that it is very difficult to become an effective leader for someone who is unable to create their own thoughts and opinions. He believes that this takes a lot of patience and fortitude; two elements that are lacking in today's society. He cites important works of literature to as evidence for his claims regarding solitude, patience and leadership. He believes that essentially in order…… [Read More]

View Full Essay

Relationship Between Brand Equity and Customer Purchasing Behavior

Words: 11492 Length: 30 Pages Document Type: Essay Paper #: 4783955

Brand Equity and Customer Purchasing Behavior

Taking into account the numerous modifications witnessed in the marketing milieu- viz. The accessibility to plethora of knowledge through various electronic devices, the emergence of modern methods of buying, the ability of the companies to use technology to target consumer more specifically, getting a feel of customer tendencies is still more difficult. Purchasing activities is the sequence of choice and actions of individuals occupied in procuring and consuming the same. An enterprise must evaluate its purchasing activities. Purchaser's responses to the marketing technique of the enterprise put an enormous influence on the achievement of the enterprise. The marketing perception highlights that an enterprise must build up a unique blend of marketing initiatives that makes the customers happy, and hence the urgency to evaluate the substance, the place, the time and the purchasing pattern of consumers and by way of addressing this, marketing personnel can project in an improved fashion the response of the customers to various marketing techniques. (Rayport, Sviokla, 1995, p. 147)

The categories of customer purchasing tendencies are found out by the extent of involvement in the purchasing choices. Magnitude and the ardor of fondness towards a commodity in a specific circumstance;…… [Read More]

View Full Essay

Interpersonal Conflict From Chapter One

Words: 617 Length: 2 Pages Document Type: Essay Paper #: 27066138

Acknowledging the validity of that position can be a beginning. In this particular case, while the freeloader's situation was clearly unjustified, the host did not establish any boundary lines. In such a situation, the rules were not clear and misunderstandings can certainly happen. Blowing up at the offending party was not justified and was an overreaction ("Interpersonal conflict and," 2011). It is the opinion of this author that by acknowledging this, apologizing for the overreaction and then pointing out the wrong on the other side last is a good way to defuse the situation and start going in the right direction.

To follow up, empathy can then be used as a tool to help bridge the gap. Using an "I" statement such as "I feel pretty upset " rather than "You have made me feel very upset" can aid in this defusing. Then, by stroking the person's ego, finding more positives on their sides can completely calm the situation down. Then, the person trying to defuse the situation can then represent their position successfully by identifying the problem, coming up with solutions a then implementing the most appropriate one that both sides can agree upon. The solution should then be…… [Read More]

Abigail, R.A., & Cahn, D.D. (2010). Managing conflict through communication . (4th Ed. ed.). New

York, NY: Allyn & Bacon.
View Full Essay

Relationship of Eating Disorders Self-Esteem

Words: 6071 Length: 15 Pages Document Type: Essay Paper #: 52017394

These suppositions allow the researcher to view the world from a certain perspective while ignoring other perspectives. The researcher in this study assumes that his subjects are logical human beings who have a rationale point-of-view. Their thinking is valid and reasonable and their approach is more or less along the lines of scientific thinking. In addition, we assume that commonsense thinking and scientific thinking are more or less identical in nature. With these assumptions in mind, we take a post-positivism philosophical foundation; as in line with Trochim (2000) post-positivism is the outright denial of positivism (which argues that the laws of the nature are perfunctory and therefore deductive reasoning can be the only suitable approach to comprehend nature) and presupposes that day-to-day human and scientific reasoning are more or less the same and in order to understand reality, researchers have to use not only deductive but also inductive reasoning (Trochim, 2000). Therefore, it is believed that post-positivism philosophy will assist the researcher to achieve his objectives with precision, accuracy, clarity and relevance.

2. Research Approach

Conceptualization of eating disorders is a relatively novel issue and as a result the theoretical frameworks available in its literature have not been completely explored.…… [Read More]

Works Cited:
Bailer UF, Frank GK, Henry SE et al. (2005). Altered brain serotonin 5-HT1A receptor binding after recovery from anorexia nervosa measured by positron emission tomography. Archives of General Psychiatry, 62, 1032-1041.

Bloks H, Hoek HW, Callewaert I et al. (2004). Stability of personality traits in patients who received intensive treatment for a severe eating disorder. Journal of Nervous and Mental Disease, 192, 129-138.
View Full Essay

How I Resolved an Interpersonal Conflict in the Past Year

Words: 782 Length: 2 Pages Document Type: Essay Paper #: 19814174

Interpersonal Conflict in Past Year

Varying interests, scarcity of resources or divergent opinions will always result in interpersonal conflicts. Such conflicts may be expressed in different ways including word of mouth, signs and gestures or through silence (212books).

I have an older brother named Charles. We have been very close since childhood. When our parents divorced back then he was there for me and I regarded him like a father figure. He always made sure I did the right thing and would also help me sort out my problems. He guided me throughout childhood and adolescence and helped me to get into the university am currently in. We like every other siblings out there always had small disagreements but things never got out of hand not until early 2012 when I became very close to my brother and his girlfriend at that time (Yoojung). Yoojung was a Korean native and she had come to the U.S. to start her semester abroad at a nearby college. She came about a month earlier before she was to start her semester so that she could familiarize with the environment around campus. During this time the three of us did a lot of things…… [Read More]

View Full Essay

Study of Relationship Marketing and Its Impact on Consumer Behavior

Words: 4930 Length: 17 Pages Document Type: Essay Paper #: 26831999

Relationship Marketing and Its Impact on Consumer Behavior

Research Questions & Sub-questions

Research Design & Methodology

Organization of Study

Secondary Research

This report explores Customer Relationship management. In [articular the investigation seeks to understand the impact of relationship Marketing and Its Impact on Consumer Behavior. This issue has proven problematic for businesses because many do not have the ability to form effective relationships with customers. This deficiency costs companies customers and profits. The report sought to present effective ways to better customer relations at the business level. More specifically, the investigation saught to determine how businesses can determine what their customers really need and how will meeting these needs affect the customers' behavior? A review of the literature suggest the customers are effected by the attitudes of employees that they come into contact with. The attitude of a saleclerk can often have an impact on a customers decision to do business with a certain company. In addition, there are a host of other things that impact customer relations.such as the quality of the product, the price and the company's ability to meet the needs of the customer. In addition, the report focuses on the development of a Customer Relationship Management…… [Read More]

Other references may be needed later, but the references listed here are the ones that are being used now and will continue to be used, even if more are included. These resources are used because they provide the best kind of information into this topic and are understandable and interesting. References must not only provide important information, but must also show there is much to be learned about a topic that is interesting and worthwhile.

Achrol, R. & Stern, L.W. "Environmental Determinants of Decision Making Uncertainty in Marketing Channels." Journal of Marketing Research, 25, 1988: 36-50.
View Full Essay

Leadership Technical Interpersonal and Conceptual Skills Interpersonal

Words: 1284 Length: 4 Pages Document Type: Essay Paper #: 65951852


Technical, interpersonal, and conceptual skills

Interpersonal skills entail knowing how to interact with others. No employee desires to have a boss who is inconsiderate or rude or one who has poor human skills. All these could reduce productivity and employee morale. Managers with effective human skills tend to have subordinates who have positive attitudes and strong desires to increase productivity. Managers are always expected in any organization to have harmonious relationships with those below them like supervisors, peers, and subordinates (Yukl, 2012).

Conceptual skills refer to an individual's aptitude to formulate ideas. These skills include formulating abstractions, thinking creatively, understanding issues, solving problems, and analyzing complex situations. Within the business context, these skills are viewed as integral prerequisites for top executive positions. Conceptual skills differ from technical skills and interpersonal skills. The three types of skills assume vital roles for certain purposes and in certain situations. However, conceptual skills hoist the widest application as they could pertain to virtually anything.

Yukl (2012) shows that people with strong conceptual skills have superb cognitive abilities to solve problems and think creatively. In the business world, a person with these skills could come up with a business idea or an idea for…… [Read More]

Phillips, D. T (1993). Lincoln on Leadership: Executive Strategies for Tough Times. Warner Books, Inc.

Yukl, G.A. (2012). Leadership in Organizations. 8th Ed. Boston, MA: Pearson Education
View Full Essay

Reciprocal Relationship Can Be Simply Defined as

Words: 1868 Length: 6 Pages Document Type: Essay Paper #: 42248178

Reciprocal relationship can be simply defined as a relationship in which the two parties make an association on the basis of mutual privileges, emotions etc. There are different relationships between people and they influence their emotional development. These reciprocal relationships influence a person's life till the end of time. As far as children are concerned, their learning is mainly dependent on the engagement of family as it is the members of the family that enhance a child's experiences and family well being. Family engagement is responsible for the continuous, mutual and strong association between children and other adult members of the family (Bell and Wolfe, 2004).

When a child is of six months, he/she develops a sense of identity and agency. This whole growth mechanism is responsible for the transformation of his/her infancy-related associative original secondary emotions to the advanced levels. This system is focused on the first stable and long-term social relationship of the child. It also affects the manner how this first social relationship brings transformations in the child's responses to his/her surroundings. Reciprocity is one of the most important distinguishing feature of this relationship. Though this relationship starts as one-sided; it turns out as a reciprocal one…… [Read More]

Bell, M., and Wolfe, C. (2004). "Emotion and Cognition: An Intricately Bound Developmental Process," Child Development, Vol. 75, No. 2, 366 -- 70.

Social-Emotional Development in Young Children. (2012). Retrieved August 18, 2013, from