Apple's talent acquisition strategy for attracting innovative product developers
Of the many approaches and techniques Apple could use for recruiting and talent acquisition, by far the most effective are the following three key success factors. First, determining the level of cultural congruence new potential employees have with the organizational climate is critical, followed by the depth of prospect's experiences in specific technical areas where Apple needs expertise to continually create new products. A third is the extent to which a potential new employee can quickly contribute to the unique Apple new product development process (Tariq, Ishrat, Khan, 2011). These three areas are the most important for the success of a new employee. Finding potential employees that meet these three criterion is exceptionally difficult as their combination fo cultural agility and technical skill make them highly sought after in new product development teams (Lynn, 1998). This type of employee is not specifically motivated to join one company over another based on the traditional recruiting advertising, public relations and promotional strategies used by the majority fo Apple's competitors globally. Instead, this is the type of employee who is motivated by autonomy, mastery and purpose in their work and the opportunity to accomplish a visionary product or idea. That vision or mission that many Apple employees share is what also makes their new product development process so effective, quick to respond to the market, and exceptionally high quality in products produced (Tariq, Ishrat, Khan, 2011).
Research Paper
Undergraduate
Customer satisfaction, trust, and commitment in mobile phone relationships
As a result of the intense competitive in mobile phone industry, a plenty of mobile choices are launched to the market. For that reason, many marketing strategies have been introduced in order to compete with…
Apple's differentiation strategy and competition in personal computers and mobile devices
Abstract
Through innovation, Apple has managed to stay afloat in the highly competitive personal computers industry. To remain relevant in a dynamic market, the Tech Company has over time sought to forge a path which significantly differs from those of its main competitors by adopting a differentiation strategy in which most of its products differ from those of the competition mainly in terms of design and quality. In this text, I explore Apple's industry, environment and strategy.