Strategic Research Project: Apple Strategic
Apple (NASDAQ: AAPL) is today one of the world's most valuable companies with a market capitalization rate of $625B as of August, 2012, fueled by an over
100% increase in iPad (173% yr.-over-yr.) and 152% yr.-over-yr. growth of iPhone sales (Apple, Investor Relations, 2012). Apple continues to set revenue and profit records on a consistent basis due to the company's ability to coordinate its supply chain, production, marketing, stores, services and enterprise business. The company's value chain is one of the most efficient in high technology today, due to the close coordination with suppliers and focus on rapid innovation. Using the Porter five forces model to analyze Apple provides insights into why they have been so successful in the past and how they are well-positioned for the future (Apple, Investor Relations, 2012). The Five Forces Model as defined by Dr. Michael Porter provides valuable insights into hwo the dynamics of an industry directly affect overall profitability and performance (Porter, 2008). It is used as the foundation of research for this strategic research project. The intent of this analysis of Apple is to first evaluate their vision and mission statement, and provide evidence of how closely Apple aligns to these values. Next, an assessment of the external environment Apple faces is provided using Porter Fives Forces Model. Next, the market penetration, market development, and product development are discussed in addition to a SWOT analysis of the company. This analysis concludes with a recommendation of corporate strategy for Apple for the next five years.
Apple Inc's mobile devices, competitive advantage, and business objectives
Apple Inc. that was previously known as Apple Computer, Inc. is an American multi-national corporation that deals in consumer electronics, personal computers and computer software and was founded in 1976. Steve Jobs was the co-founder of Apple. During his stay as CEO, company launched series of revolutionary technologies. He died on October 5, 2011. Currently, Tim Cook is the CEO of Apple. Before being on this position, Cook was Apple's Chief Operating Officer.