Marketing in Germany vs. the United States: A Comparison
Marketing in Germany
Introduction
This paper compares marketing in Germany with marketing in the United States.
Marketing in Germany
The United States Department of State provides cultural, political, economic and other information regarding the marketing opportunities in Germany. The www.export.gov site explains that Germany is currently the fourth largest economy in the world and it accounts for "…more than one-fifth of European Union GDP" (www.export.gov). Germany is in fact the largest trading partner in Europe for the U.S., and Germany is the sixth largest in the world for U.S. exports. With a population of more than 82 million people, an economy that grew 3% in 2011, and with "…few formal barriers to U.S. trade or investment," Germany is an ideal place for an American company to market its goods and services (www.export.gov).
Non-Intrusive Monitoring, Developed by George
Non-intrusive monitoring, developed by George Hart, Ed Kern and Fred Schweppe in the 1980s at the Massachusetts Institute of Technology. It is commonly used in terms of non-intrusive load monitoring, a means of monitoring an electrical circuit which encompasses a particular number of appliances which are all able to turn on and off independent of one another. Instead of attaching a monitor to all of these appliances, non-intrusive monitoring uses electric meters to determine the different uses of power in a given home. Similarly, nonintrusive appliance load monitoring, engages via "a sophisticated analysis of the current and voltage waveforms of the total load, the NALM estimates the number and nature of the individual loads, their individual energy consumption, and other relevant statistics such as time-of-day variations" (Hart).