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This paper is a thematic literature review on the halo effect in business. It concentrates on peer-reviewed books, articles and journals on the issues surrounding halo effects in business. It is organized thematically according to the various areas where the halo effect is felt in business. It also shows the gaps for future research on the halo effect in business.

The global music industry today is going through a series of disruptive innovations that are changing business models in the short-term and value chains over the long-term. The pervasive influence of the Internet, mobile and streaming technologies, and the shift from CD-based music to digital and online music also signals how quickly the global value chain of the music industry is changing today. Of these many disruptive innovations, the most significant is the shift from individual record labels and their relatively un-integrated approach to delivering digital music to the pervasive platforms that include Apple iTunes (Hopkins, 2011). With the number of legitimate online sources for music growing from 60 in 2005 to more than 400 in 2010 the role of the platform as consolidator in this global industry is clear (Hopkins, 2011). Of the many types and forms of global music distribution, online music is forecasted to grow at a 31% compound annual growth rate (CAGR), increasing from $5.9B in 2010 TO $7.7B in 2015 (Apple Investor Relations, 2012). Apple's internal research shows that online music subscription services will also experience very rapid growth, with one of the most well-known being Spotify, which is predicted to grow five-fold between 2010 to 2015. The Recording Industry of America (RIAA) estimates that 47% of global music industry can be attributed digital music downloads and subscription services (Apple Investor Relations, 2012). Contributing to these exceptional levels of growth are the impacts of globalization, technologies that are making online digital music sharing highly price effective and reliable, and greater clarity in the area of copyright and licensing. The global impact of piracy and free source software is also having a very significant impact on the global profitability of the music industry (Preston, Rogers, 2011). These constraints will be assessed and analyzed throughout this report.

Discuss: "Market research is probably the greatest single deterrent to excellence in modern business. It's crutch for manager with no vision and no conviction."

Apple represents the business of the future - a business that provides solutions to problems a customer may not even know they possess. Apple has shown how to be first in the market with devices, content and…

How does resource scheduling reduce flexibility in managing projects?

This is a marketing plan for the introduction of the Nokia N95 Cell Phone. A serious entry into the burgeoning field of PDA's, or Personal Digital Assistants, the N95 includes all of the tools which are necessary to be…

Apple's primary business is the development, manufacturing and selling of personal computers, accessories, peripherals, networking and personal MP3 players including the best-selling iPod and complimentary music…

Every year, tens of thousands of new products are launched worldwide. Three new products that have appeared in the past year are the iPhone 3GS, Nestle Drumstick Lil' Drums and an entire line of single estate espressos…

¶ … aloud or in writing, making the reflective report exercise a valuable addition to the learning process. This reflective report recounts the events that took place during the research process for the study,…

Push vs. pull marketing: Overview and analysis