Behind the Urals by John Scott
Author John Scott was 20-years old when he went to Russia to work in 1932. He was young, brash, idealistic, and naive when he went to Russia, and he was much different when he returned to America five years later.
Nationalism: causes, manifestations, and historical contexts
We live in a world that is constantly searching for its identity, one which is made up of state actors, non-state actors, organizations, corporations and leaders. They all have a strong voice and opinion concerning the…
Innovation and Change Are Threads
Innovation and change are threads that run through all organization in spite of industry, size, and age. With today's globalization, organizational change is inevitable. Therefore, those organizations that embrace…
Business, From the Largest Enterprise
Every business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business.Social media is the catalyst that is continually changing customer relationships and making ‘them more interactive, open, and collaborative. Today's customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of interest.For marketers to be successful, they need to realize that their customers' preferences are changing quickly.Agilityas opposed to formal, often static, processes from a marketing and selling standpoint are essential if a company is to survive in an increasingly competitive global economic environment. The purpose of this dissertation is to show how the foundational elements of social media, including its core building blocks of presence, sharing, conversations, identity, groups, relationships, and reputation, combine to redefine the brand of any business, large or small. How these elements are synchronized around a common marketing and sales objective is what matters most. This dissertation also provides insight into how quickly the value chain of businesses are shifting to become more customer-centric as a result of social media's pervasive influence. No longer can the traditional methods of marketing be relied on, weeks or months of lag time often existing between the completion of a program and its results being reported. Social media, due to its digital nature, reports the return on investment (ROI) immediately through the use of analytics. Small businesses have the speed and time tovalue this advantage is due to the fact that analytics and agility arebeing emphasized over the sheer size of a given business.