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Market Share
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What is Market Share?

Market share measures the portion of total sales a company captures within its industry, making it a foundational concept in business education. It appears prominently in marketing, strategic management, and economics courses, where students are expected to connect a firm's competitive position to its broader operational decisions. The topic is academically compelling because it bridges quantitative analysis—how much of a market a company controls—with qualitative strategy, including how businesses attract customers, price their products, and respond to rivals. Understanding market share also helps explain why companies succeed or struggle even within growing industries.

The papers archived on this topic approach market share from several directions. Many use case studies of specific companies and industries, including Macquarie Bank, Ford Motor Group, Anheuser-Busch, and Australian telecommunications providers, to examine how real businesses compete for customers and revenue. Others apply structured analytical frameworks such as SWOT, PESTEL, and Porter's Five Forces to assess competitive positioning. Some papers take a strategic lens, evaluating pricing, product mix, and customer loyalty programs as tools for protecting or growing market share, while others are organized around business planning and management reporting.

A strong essay on market share grounds its thesis in a specific company, industry, or strategic question rather than treating the concept in the abstract. Evidence drawn from industry data, competitor comparisons, and consumer behavior carries the most weight. Effective papers connect market share figures to concrete business decisions—pricing, product development, or customer retention strategies. A common pitfall is simply reporting a company's market share without explaining the factors that drive it or the strategic implications for the business going forward.

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Research Paper Doctorate
Elevator Industry Consolidation: Acquisitions and Competition
The history of business in almost industry is one of initial diversification as a number of different firms move in to a new field and attempt to establish themselves with their particular blend of skills and innovations.
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Paper Doctorate
Four Types of Social Media Metrics for Business Success
In the book Social Media Metrics: Secrets, author John Lovett lists four types of social media metrics: Business Value; Counting; Foundational; and Outcome. This paper discusses each type of metric in separate sections, providing a definition of the metric, the measures each metric entails, and also the pros and cons of each one. The paper is organized, structured, and well-written.
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Paper Undergraduate
Natural Way Products: Marketing Strategy for NZ and Australia
Natural Way Products: Alternative Advertising and Diversification for Greater Market
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Paper Undergraduate
P&G SK-II Global Expansion and Transforming Giants Analysis
A case analysis of P&G SK-II marketing and product introduction at a global level. Includes issues, alternatives, recommendations, and business implications. Second part of the analysis is an executive summary of Kanter's "Transforming Giants" which seeks to define the impact that guidance systems has on small enterprises on a global scale.
~1 min read
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Paper Doctorate
Annie's Cheddar Bunnies Export Plan for Mexico
In order to enter the Mexican market appropriately the company will have exclusive agreements with Mexican distributors. This will enhance the marketing efforts of the organization and will enable it to build a strong brand in Mexico. In order to effectively distribute the product in all the key regions, the organization will look for distributors who have access to all the key areas of Mexico.
~1 min read
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Research Paper Doctorate
eBay and PayPal Merger: Deal Analysis and Impact
Growth in business comes from the joining of synergy to produce savings and necessarily growth, which lead to better profits. EBay is one of the greatest creations of the Internet in buying and selling, and it seems to…
~1 min read
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Research Paper Undergraduate
Sysco Corporation's Competitive Position: Strategic Analysis
This paper provides a comprehensive analysis of Sysco Corporation, the largest wholesaler food producer in the United States and one of the largest in the world. A Porter's five force analysis is included, as well as internal and external analyses using a strengths, weaknesses, opportunities and threats framework. In addition, several original tables and a stock performance graph are included.
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Research Paper Undergraduate
Leadership Development Plan for Craiglock Garden Centre
The reorganization of a business can take many forms. One of the most crucial areas for reorganization when expanding a business, buying a new business, or even restructuring because of bankruptcy, is to focus the new…
~1 min read
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Research Paper Doctorate
FCC Broadcast Ownership Rules: Controversy and Debate
¶ … FCC's recent rule changes regarding broadcast ownership in the United States. Specifically, it will discuss the FCC rule changes, and explain what is involved, the arguments on both sides of the issue, and the…
~1 min read
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Essay Doctorate
International Marketing Blunders and Culture Risk Strategies
This paper is about international marketing campaigns that have failed, citing a few examples, and then learning lessons from those examples about how to avoid such issues in the future. The lessons include working with local advertising agencies, studying the local market, respecting local culture, and then there are two test cases discussed.
~1 min read
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