Martha Stewart
Essays

Company #1: Vertis, Inc. (service company)

Strategy and Leadership in Strategy and Human Resources

¶ … Misuse of Critical Thinking -- a Classification and Discussion of Three Logical Fallacies

Corporate ethics has emerged as one of the leading business issues of the Twenty-First century. Scandals at formerly reputable corporations such as Enron have sullied the corporate image for the public, not to mention…

¶ … ethics in the business and accounting communities has been a topic of broad discussion. From the collapse of Enron to the mishaps of Andersen the country has seen the most tumultuous ethical behavior in the history…

This paper profiles the historic retailer J.C. Penney. Penney was once one of the most powerful brands in America. Now the brand has become tarnished, and Penney has a reputation for selling poor-quality goods. It struggles to compete on price with retailers like Wal-Mart and Target. This paper offers a comprehensive organizational overview and concludes with recommendations.

January of 2003 will mark the launch of a company called Personal Touch that will specialize in producing handmade soaps. Personal Touch will begin as a private company backed by several large investors who have…

This is a series of three short essays on leadership. It discusses how the author wishes to expand his or her leadership potential; how the author has shown leadership in the past and defines leadership; and explains how he or she shows leadership within the context of his or her current workforce. The essays are for a leadership-based undergraduate scholarship in business.

Of course, it's tempting to think of business decisions as occurring in a perfect economic bubble -- wouldn't it be nice to simply prepare a strategic SWOT (strengths, weaknesses, opportunities, and threats) analysis…

As detailed quite eloquently in Chapter 15 of Haywood's text, having political power is not simply getting one's way in a crude and overt manner, like passing or pushing a bill through congress.