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Microsoft
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Microsoft is one of the most studied companies in business and technology education, appearing frequently in courses on strategic management, marketing, information systems, and corporate finance. Its scale, product diversity, and long history of market competition make it a productive subject for academic analysis. Students are drawn to the company because it operates across software, hardware, and cloud services, giving essays a wide range of organizational and technological dimensions to examine. Its involvement in competitive battles with rivals and its influence on how users and businesses interact with technology provide rich material for coursework that demands real-world application of business frameworks.

The papers archived on this topic reflect a broad range of academic approaches. Several apply structured business frameworks, including SWOT analysis, the five forces model, and the four P's of marketing, to evaluate Microsoft's competitive position and product strategy. Others focus on specific products and decisions, such as the Windows Vista marketing failure, the entry into the cell phone market, and the features of Microsoft Office 2007. Comparative analyses appear as well, including technology comparisons between Microsoft .NET and J2EE platforms, and competitive case studies set against companies like Google and eBay. Cost accounting, corporate social responsibility, and diversification strategy also appear as distinct angles.

A strong essay on Microsoft benefits from a focused thesis rather than a general company overview. Evidence drawn from specific products, market decisions, or financial strategies carries more analytical weight than broad claims about the company's size or reputation. The most common pitfall is treating Microsoft as a monolithic success story — stronger essays acknowledge strategic missteps and competitive pressures to build a more credible, balanced argument.

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Paper Doctorate
Federal Contracting Give a Brief
This reference material provides insights into the history of IBM. The material describes how IBM emerged as a dominate company within the technology and computing industry. The document then showcases various contracts the company has entered into. A brief description of a cloud computing contract awarded to IBM follows. The description details various aspects of the contract including costs and nature of the overall objectives of the contract.
Thesis Undergraduate
Strategic Planning for Companies
Creating transformational change in companies by automating their most challenging processes, strategies and systems is what Cincom Systems excels at today. The company has five different product divisions, each selling enterprise software into various segments of the Customer Relationship Management (CRM) marketplace. Privately held with 700 employees employed across five continents, Cincom is also profitable and has had many customers on maintenance contracts for over two decades. The future of Cincom is predicated on how well strategic plans can be defined and executed with its major partners including IBM, Microsoft and SAP. Of these three, Microsoft offers the greatest potential for accelerating the product development plans of the Cincom Manufacturing Business Solution (CMBS) business unit. CMBS generates between $7M to $10M a year in revenue, both on maintenance contracts in addition to new software sales, and has created a line of CRM and Enterprise Resource Planning (ERP) systems that are designed for complex manufacturers. In order to stay competitive, Cincom must move these systems to the Software-as-a-Service (SaaS) platform, which is how they can be migrated quickly and easily to Cloud computing platforms Microsoft has including the well-known Azure platform. This migration from being purely a licensed application to being on the SaaS platform also needs to include greater support for analytics and business intelligence (BI) within the applications as well. With these new features, the CMBS enterprise suite would be able to generate 30 – 40% more sales. In addition, the costs of supporting customers would drastically be reduced as the SaaS platform would make it possible to streamline new product releases on a central application platform. At present Cincom CMBS struggles with getting its enterprise customers to upgrade their existing CRM and ERP systems as well. With a SaaS-based system the company could roll out entire versions without having to deal with timing and costly delay issues as customers procrastinate on releases. This approach will help to alleviate one of the greatest hidden costs of enterprise software development, having to support multiple versions of legacy applications (Lindley, Topping, Lindley, 2008). It is anticipated this strategy will save nearly $7M over the next five years in development costs alone. Moving to a SaaS-based CRM and ERP systems will also significantly open up the opportunity to integrate these systems to legacy applications customers have neglected to integrate with their existing on-premise applications. The greater the level of integration between legacy systems and CRM and ERP software suites, the higher the Return on Investment (ROI) and more effective analytics and financial reporting (Borch, Hartvigsen, 1991). Cincom sees the potential in their three year strategic plan to solve long-standing problems that their on-premise software strategies have slowed down sales of their highest-end and most profitable enterprise software. The intent of this analysis is to provide a description of the Cincom Manufacturing Business Solutions (CMBS) business unit, perform a SWOT analysis, define how the Web Services plan created with Microsoft will impact their business in the next three years and how this plan will be measured and analyzed for effectiveness.
Essay Masters
Impact of New Technologies and Globalization on the Music Industry
The global music industry today is going through a series of disruptive innovations that are changing business models in the short-term and value chains over the long-term. The pervasive influence of the Internet, mobile and streaming technologies, and the shift from CD-based music to digital and online music also signals how quickly the global value chain of the music industry is changing today. Of these many disruptive innovations, the most significant is the shift from individual record labels and their relatively un-integrated approach to delivering digital music to the pervasive platforms that include Apple iTunes (Hopkins, 2011). With the number of legitimate online sources for music growing from 60 in 2005 to more than 400 in 2010 the role of the platform as consolidator in this global industry is clear (Hopkins, 2011). Of the many types and forms of global music distribution, online music is forecasted to grow at a 31% compound annual growth rate (CAGR), increasing from $5.9B in 2010 TO $7.7B in 2015 (Apple Investor Relations, 2012). Apple's internal research shows that online music subscription services will also experience very rapid growth, with one of the most well-known being Spotify, which is predicted to grow five-fold between 2010 to 2015. The Recording Industry of America (RIAA) estimates that 47% of global music industry can be attributed digital music downloads and subscription services (Apple Investor Relations, 2012). Contributing to these exceptional levels of growth are the impacts of globalization, technologies that are making online digital music sharing highly price effective and reliable, and greater clarity in the area of copyright and licensing. The global impact of piracy and free source software is also having a very significant impact on the global profitability of the music industry (Preston, Rogers, 2011). These constraints will be assessed and analyzed throughout this report.
Paper Undergraduate
Software Evaluation Project Adobe Acrobat
This is a 17 page paper with 10 sources analyzing the ADOBE program Acrobat X Pro. There is also an 8 slide Microsoft PowerPoint presentation that has been sent separately to the customer. This file details the specs of the program and rates the program on various factors. It also compares the program with 150 other programs available in the market. This paper has 10 resources.
Research Paper Doctorate
Consumer Behavior on New Technologies
¶ … diffusion and adoption of new personal electronic devices. Specifically, the marketing efforts, market penetration for DVDs and Palm Pilots in addition, the use of DVDs and Personal Data Assistants will be reviewed,…
Thesis Undergraduate
Balancing National Security and Internet Freedom
This paper analyses the debate of internet freedom against the need for national security. Topics discussed include the Internet and hacking groups like Anonymous, silicon valley companies like Google, as well as cyber security agencies and media corporations who would like to see greater censorship in order to protect their business's profits.
Paper Undergraduate
Project Metrics and Microsoft Project in Performance Management
This paper is a four page report of IT Analytic processes and tools used by project managers to improve project efficiency. Microsoft Project Managers is evaluated in the paper and certain aspects discussed using case studies published by IT business departments. There are five resources used for the paper and the paper is in APA format.
Essay Doctorate
Five Forces Model Analysis of the Smartphone
Five Forces Model Analysis of the SmartPhone Market
Paper Doctorate
Business Ethics Every Company Has Corporate Governance
This paper discussed corporate governance and corporate social responsibility. Firms need to make decisions with respect to their CSR and governance policies, and these decisions are guided by philosophy and by regulatory considerations.
Essay Doctorate
Marketing research methods in automotive design decision-making
Discuss: "Market research is probably the greatest single deterrent to excellence in modern business. It's crutch for manager with no vision and no conviction."