Olympus: history, mythology, and cultural significance
The global environment determines companies to develop flexible strategies in order to be able to adapt to the changes determined by several factors. One of the most important factors that influence companies’ activity is represented by the process of globalization. This process can have advantages and disadvantages. Large companies that can invest in international business development benefit from most of these advantages. This objective is usually reached by outsourcing most of their processes and activities to cheaper destinations where they can find skilled workforce that can do the job for a smaller wage. This helps significantly reduce production costs, which is reflected in products’ prices and investments in marketing and product development.